Should You Load Up on Shopify Stock?

Shopify (TSX:SHOP) stock could offer investors a huge opportunity with shares down from 52-week highs, but how risky is it?

| More on:

Shopify (TSX:SHOP), the darling of the e-commerce world, has been on quite a rollercoaster ride. From its initial public offering (IPO) in 2015, Shopify’s stock has seen meteoric rises and heart-stopping drops. Let’s dive into whether you should be loading up on Shopify stock based on its past performance.

But should you load up on Shopify stock? If you’re an investor who believes in the long-term potential of e-commerce and is willing to ride out some volatility, Shopify could be a worthy addition to your portfolio. Its innovative spirit, strong market position, and revenue growth are compelling. 

However, if you’re risk-averse or looking for immediate returns, you might want to proceed with caution. Always do your research and consider your investment horizon and risk tolerance. Let’s get into why.

Turbulent past

Despite reporting strong first-quarter (Q1) 2024 earnings with earnings per share (EPS) of $0.12, beating expectations, Shopify’s stock price has fallen from $123 to $90. The main culprit? A surprise US$273 million loss and concerns over profitability and operational challenges, such as the sale of its logistics business and workforce adjustments.

Shopify’s Q1 2024 earnings report was a mixed bag. On the positive side, the company reported EPS of US$0.12, which surpassed the consensus estimate of US$0.08. This beat indicates that Shopify managed to control costs better and increase profitability compared to analysts’ expectations. Additionally, Shopify’s revenue for Q1 2024 came in at $1.86 billion, slightly higher than the anticipated US$1.84 billion. This revenue growth shows that Shopify continues to attract more merchants and expand its services, a positive sign for long-term growth.

However, not all news was rosy. Shopify also reported a surprise US$273 million loss, which spooked investors and contributed to the stock’s decline from $123 to $90. This loss raises concerns about the company’s path to sustainable profitability and its ability to manage operational challenges effectively.

Expectations

Looking ahead, Shopify’s next earnings report is expected on August 7, 2024. Analysts have set a consensus EPS estimate of -US$0.18 for Q2 2024, a significant drop compared to the previous quarter’s positive earnings. This anticipated decline reflects ongoing challenges and potentially higher costs as Shopify invests in growth and innovation. Revenue for Q2 2024 is projected to be around US$2.07 billion, indicating continued top-line growth but also highlighting the pressure on margins.

Analysts have mixed feelings. Some see the recent pullback as a buying opportunity, citing the company’s strong competitive position and innovative platform. However, the cautious investor might be wary of the lowered growth expectations and operational challenges.

Even so, Shopify continues to innovate and form strategic partnerships, such as the recent collaboration with Target, which allows Shopify merchants to sell through Target’s digital marketplace. These moves enhance Shopify’s reach and provide new growth avenues. It also remains a leading player in the e-commerce space. Its platform is widely adopted, and its brand is strong, making it a resilient choice in the long run.

Looking ahead

Despite the recent hiccups, Shopify’s long-term growth potential remains solid. Shopify has been transparent about its ambitious plans. The company is investing heavily in innovation, partnerships, and expanding its platform capabilities. For instance, its recent collaboration with Target to allow Shopify merchants to sell on Target’s digital marketplace showcases its strategic initiatives to broaden its market reach and enhance merchant services. Additionally, Shopify’s focus on integrating artificial intelligence (AI) powered features and enhancing its logistics network aims to strengthen its competitive edge and support its merchant base.

As to numbers, analysts expect Shopify’s revenue to continue growing. For Q2 2024, the projected revenue is around $2.07 billion, indicating robust growth despite economic headwinds. The anticipated EPS for Q2 2024 is -$0.18, a stark contrast to the positive earnings in Q1 2024. This reflects the company’s ongoing investments and the associated costs. However, looking further ahead, analysts expect Shopify’s earnings to grow by 32.79% next year from $0.61 to $0.81 per share.

Bottom line

Investing in Shopify is akin to embarking on a thrilling adventure — filled with exciting innovations and strategic moves but also some unexpected twists and turns. But should you load up on Shopify stock? If you believe in the long-term potential of e-commerce and Shopify’s innovative strategies, this could be a golden opportunity, especially with the stock’s recent dip. However, if you’re concerned about short-term profitability and market volatility, you might want to tread carefully.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Amy Legate-Wolfe has positions in Shopify. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

money goes up and down in balance
Tech Stocks

1 “Magnificent 7” Stock I’d Buy Over Nvidia Right Now

Here's why Meta Platforms stock is a better choice for Canadian investors compared to Nvidia in November 2024.

Read more »

A data center engineer works on a laptop at a server farm.
Tech Stocks

3 No-Brainer Data Centre Stocks to Buy With $500 Right Now

Data centres are going to be a huge growth opportunity in the next decade. And these are the top buys.

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

Is OpenText Stock a Buy, Sell, or Hold for 2025?

OpenText stock has fallen in the last few years, but that could mean this top tech stock remains an undervalued…

Read more »

AI microchip
Tech Stocks

Celestica Stock: Buy, Sell, or Hold?

Celestica's stock price has rallied 950% in the last five years. Will the AI boom send it even higher in…

Read more »

data analyze research
Tech Stocks

2 Ridiculously Cheap Growth Stocks to Buy Hand Over Fist in 2024

Well Health Technologies is a cheap growth stock to buy for its record-breaking results, massive revenue growth, and profitability.

Read more »

A worker uses a double monitor computer screen in an office.
Tech Stocks

4 Reasons to Buy Kinaxis Stock Like There’s No Tomorrow

Kinaxis stock has a strong past. But there is even more to look forward to from this top tech stock.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Future of AI: Best Canadian Stocks to Buy Now

Here are two of the best AI-focused stocks in Canada that you can consider adding to your portfolio before it’s…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Tech Stocks

2 TFSA Stocks to Buy Right Now With $7,000

Are you looking for growth stocks that can help you maximize the tax-free withdrawals of the TFSA? This article is…

Read more »