What Does Rogers’ New Partnership Mean for Investors?

The telecom company’s new partnership with Vodafone should signal a jumpstart in its international prospects.

The Motley Fool

Rogers Communications (TSX: RCI.B)(NYSE: RCI) recently announced a new partnership with Vodafone (NASDAQ: VOD) that will give it more international exposure. Vodafone, based in the U.K., is the world’s second-largest telecom provider, with operations in over 40 countries. The non-equity deal was announced without financial terms being disclosed but it will make Rogers Vodafone’s exclusive partner in the country.

The deal will give Rogers access to Vodafone’s knowledge base when it comes to implementing the latest generation of 4G LTE networks. Rogers will also be able to utilize a variety of Vodafone’s products and take advantage of its international buying power. Investors shouldn’t be too surprised that Rogers has partnered with Vodafone as Rogers’ new CEO, Guy Laurence, used to be the head of Vodafone’s U.K. operations

Rogers is hoping to leverage this new international partnership to lure in new business clients, who have been previously swayed by the joint international venture between Telus (TSX: T)(NYSE: TU) and BCE (TSX: BCE)(NYSE: BCE). Rogers has been trying to fill its international exposure gap since a falling out with AT&T (NYSE: T).

Investors are desperate to see any form of growth in the wireless division, especially since the company only added 2,000 new contracts last quarter, which is a drop in the bucket compared to the 33,964 added by BCE and the 48,000 picked up by Telus.

Customer benefits

Rogers customers should expect better roaming rates throughout Europe and the Middle East, and Vodafone customers should expect the same reduced rates in Canada. As mentioned before, Rogers will be targeting business and multinational corporate clients through this deal by giving more seamless service and better coverage to users going overseas.

Rogers is also hoping that the added resources of Vodafone will help to reshape how it serves its customers. Customers have little love for the company, as Rogers was tied with BCE as Canada’s worst wireless company when it comes to customer satisfaction by J.D. Power & Associates.

Investor benefits

For investors in Rogers Communications, it has gotten to the point where any news is good news, and this move towards international expansion should be noteworthy. Rogers has been the only telecom in Canada to see its stock price slump over the past year. Also, analysts are projecting a third consecutive quarter of falling revenue. Although it offers an annual dividend of $1.83 with a yield of 4.1%, the stock has seen better days, with a 52-week low of $40.18 in August and a 52-week high of $48.64 in December. At the time of writing, the stock was trading Friday at $44.26, just shy of its average price target of $44.60. The stock has a “hold” rating.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Cameron Conway does not own any shares in the companies mentioned.

More on Investing

investment research
Dividend Stocks

Best Stock to Buy Right Now: TD Bank vs Manulife Financial?

TD and Manulife can both be interesting stock picks for today, depending on your investment style.

Read more »

A worker gives a business presentation.
Dividend Stocks

2 Dividend Stocks to Double Up on Right Now

These stocks are out of favour but could deliver nice returns over the coming years.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

This 5.5 Percent Dividend Stock Pays Cash Every Month

This defensive retail REIT could be your ticket to high monthly income.

Read more »

Confused person shrugging
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $600 Per Month?

Do you want passive income coming in every single month? Here's how to make it and a top dividend ETF…

Read more »

Canadian Dollars bills
Dividend Stocks

3 Monthly-Paying Dividend Stocks to Boost Your Passive Income

Given their healthy cash flows and high yields, these three monthly-paying dividend stocks could boost your passive income.

Read more »

ways to boost income
Investing

Are Telus and BCE Stocks a Smart Buy for Canadian Investors?

Telus (TSX:T) and BCE (TSX:BCE) have massive dividend yields, but their shares have been quite sluggish!

Read more »

investment research
Tech Stocks

Is OpenText Stock a Buy, Sell, or Hold for 2025?

Is OpenText stock poised for a 2025 comeback? AI ambitions, a 3.8% yield, and cash flow power make it a…

Read more »

Make a choice, path to success, sign
Dividend Stocks

The TFSA Blueprint to Generate $3,695.48 in Yearly Passive Income

The blueprint to generate yearly passive income in a TFSA is to maximize the contribution limits.

Read more »