Why the Toronto Maple Leafs And Investors Need to Dump Just Energy Group Inc.

Just Energy Group Inc. (TSX:JE)(NYSE:JE) has scammed homeowners for years, yet it’s still a big sponsor of Maple Leaf Sports & Entertainment.

The Motley Fool

If you’ve been to a Toronto Maple Leafs or Toronto Raptors game recently, you likely saw an advertisement for Just Energy Group Inc. (TSX:JE)(NYSE:JE), the official home energy supplier of Maple Leafs Sports and Entertainment.

Just Energy offers multi-year natural gas and electricity contracts to households and businesses, allowing these customers to lock in a fixed rate. So, what exactly is the problem?

Shady business practices

The vast majority of Just Energy’s business comes from door-to-door salespeople. These salespeople are notorious for doing anything to gain a new customer, even if it crosses ethical and legal lines.

For instance, Just Energy representatives have told customers they can guarantee energy savings, even when that isn’t true. Others have claimed that they work for the local utility, in an attempt to dupe the homeowner into signing a contract. Those who are most vulnerable—such as the elderly, people with disabilities, and people who don’t speak English—have been targeted.

These aren’t just one-off complaints about a few salespeople. According to an audit in Illinois, a Just Energy subsidiary in the state received 30,000 customer complaints in just one year. The company was fined $1 million by the state, and has also been fined in Ohio, New York, and multiple times in Ontario. The Better Business Bureau has an F rating for Just Energy.

The company has shown no signs of reforming. According to the latest allegations, Just Energy engages in a practice called “slamming,” in which a salesperson lies about the contents of a contract in order to secure a signature. Just Energy has also been accused of forging signatures.

Investors haven’t fared much better

If that wasn’t enough, Just Energy has used some very shady accounting practices according to Dr. Al Rosen of Accountability Research Corporation. Most notably, the company used an “adjusted EBITDA” figure that reclassified some very legitimate expenses as investments.

As these problems started to catch up with Just Energy, the company really started to burn cash. Last year the company slashed its dividend from $0.07 per month to $0.125 per quarter. The stock sits just below $7, less than half where it was three years ago.

Just say no

It is baffling that regulators haven’t shut Just Energy down, given the company’s history. But as long as the company continues to operate, there are still some things we can do.

First of all, if you own any Just Energy stock, you need to sell your shares. Secondly, if a Just Energy salesperson knocks on your door, make sure you’re the one doing the slamming.

Finally, Maple Leaf Sports & Entertainment (MLSE) needs to get rid of Just Energy as a sponsor. Until that happens, MLSE is in a sense endorsing Just Energy’s practices. It’s time for that to stop.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Benjamin Sinclair has no position in any stocks mentioned.

More on Investing

Blocks conceptualizing Canada's Tax Free Savings Account
Stocks for Beginners

How to Get Ready for New 2025 TFSA Changes

While saving any cash for a rainy day is a good idea, investing that cash is an even better idea.…

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

TFSA 2025: 1 Stock to Turn Your $7,000 Contribution Into a Dividend Growth Powerhouse

CN Rail (TSX:CNR) stock is getting way too cheap to ignore by investors seeking value and dividends in 2025.

Read more »

people relax on mountain ledge
Dividend Stocks

3 Dividend Stocks to Help You Achieve Financial Freedom

Dividend investing is a proven strategy for providing regular folks a crack at the elusive dream.

Read more »

money goes up and down in balance
Investing

Down More Than 19% From Recent Highs, Is goeasy Stock a Buy Today?

Given its attractive valuation, consistent dividend growth, and healthy growth prospects, I am bullish on goeasy despite the near-term volatility.

Read more »

A meter measures energy use.
Dividend Stocks

Canadian Utilities Stocks Poised to Win Big in 2025

Here are three top Canadian utilities stocks long-term investors may want to consider as we kick off a new year.

Read more »

Hourglass and stock price chart
Dividend Stocks

These Canadian Stocks Have a Legit Shot at Doubling in 5 Years

Three Canadian stocks with visible growth potential could double in value in five years.

Read more »

Investor wonders if it's safe to buy stocks now
Dividend Stocks

Canadian Tire: Buy, Sell, or Hold in 2025?

Given its 4.6% dividend yield and reasonable valuation, Canadian Tire stock seems to be a "hold" going into 2025.

Read more »

dividend growth for passive income
Dividend Stocks

3 Reliable Dividend Stocks to Lean On in Uncertain Times

These Canadian dividend stocks are most likely to pay and increase their distributions regardless of economic and market conditions.

Read more »