Reminder: Higher Fund Fees = Lower Fund Performance

A new study of the Canadian fund industry may point out the obvious, but it’s an important reminder nonetheless.

The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Earlier in June, independent research conducted for the Canadian Securities Administrators (CSA) published a report on mutual fund fees that (at least from where I sit) seemed to underscore the obvious.

The CSA asked The Brondesbury Group to review existing research on mutual fund compensation and determine the extent to which fee-based or commission-based compensation changes the nature of advice and thereby impacts long-term investment outcomes.

Not surprisingly, when it came to advisor compensation, the Brondesbury report found that funds that pay commission underperform, that distribution costs raise expenses and lower investment returns, and that advisor recommendations sometimes are biased in a way that the advisor can generate more compensation.

When I first read mass-media coverage the day this came out (June 12), I wondered what the fuss was about. After all, it’s been fully 20 years since the famous report by the Ontario Securities Commission’s Glorianne Stromberg was released, which pointed out many of the alleged evils of the mutual fund sales structure in Canada.

The extensive reform that could have flowed from Stromberg’s recommendations for curbing some of the potential conflicts of interest in the industry for the most part didn’t come to pass, but her work—and the media coverage of it in the late 1990s—certainly left a significant group of investors with a bad taste in their mouths for retail mutual funds sold this way.

Equally famously, the Harvard studies featuring Peter Tufano and others (starting in 2005) showed that Canada’s mutual funds were among the most expensive—if not THE most expensive—in the world. Those two reports alone I’d argue moved a lot of Canadian investors out of funds sold with deferred sales charges (DSC) and into no-load mutual funds or ultimately out of mutual funds altogether in favor of exchange-traded funds (ETFs).

And yet…

Here we are midway through 2015 and we’re again reminded (by an independent third party) that “Returns are lower than funds that don’t pay commission whether looking at raw, risk-adjusted, or after-fee returns.”

John De Goey, a fee-based advisor whose book The Professional Financial Advisor III makes the case for moving from commission-based compensation to fee-based (i.e., asset-based), called the Brondesbury report “self-evident stuff. Cost is a negative and embedded compensation of any kind. Nothing new.”

The report also cited academic research that found advisors sometimes “push investors into riskier funds” and that investors often make poor choices because they can’t easily assess what form of advisor compensation is in their best interests.

There is, of course, a strong do-it-yourself investment culture in Canada (readers of Motley Fool Canada included!) where so-called DIY investors eschew financial advice altogether in favor of picking their own individual stocks or ETFs.

The Brondesbury report suggests fee-based compensation is likely a better alternative for consumers than commission-based compensation, but caution there’s not enough evidence to state unequivocally that it leads to better long-term outcomes for investors.

But the DIY crowd would argue that they’re better off not paying fees based on assets under management. At a discount brokerage you are in fact paying commissions, but at $10 a trade or less, these are minimal. Compare to a fee-based or asset-based model, under which an advisor charges 1% of a portfolio value per annum. On a $500,000 portfolio, that’s $5,000 a year. You could buy and sell a lot of stocks or ETFs at $10 a trade for that, although of course DIY investors will be paying modest fees on the underlying ETFs: typically 10-55 basis points per annum.

Yes, advice is worth something. But there is an alternative to using an advisor paid either by portion of assets under management or by commissions. You can have your cake and eat it too by investing in stocks, ETFs, or even no-load or F class mutual funds at a discount brokerage, AND get advice by using a true fee-for-service financial planner: sometimes called “fee-only,” but that’s a misleading term.

When I was editor-in-chief at MoneySense magazine, we launched an online fee-only financial planning directory (which can still be found at MoneySense.ca); it made an explicit distinction between fee-based advisors and fee-for-service (charging by the hour or other time unit, or by the project).

It may be obvious, but it’s a good reminder…

A second piece of research by Brondesbury has also been commissioned by the CSA, to be completed later in the summer. De Goey expects it to be more meaningful, since it will gather actual data to determine whether embedded commissions skew advisor recommendations.

In my view, the study will again underline the obvious. It’s long been known that certain quality low-fee fund families that do NOT pay trailer commissions tend not to be recommended by advisors when there are comparable funds that DO pay trailers.

The old Claymore group of ETFs used to have two classes of ETFs: an “Investor” class with lower fees, and an “Advisor” class that paid advisors a 0.75 trailer commission, and which therefore sported fees that were 0.75% higher than the Investor class that DIY investors would buy.

We’re seeing this practice slowly spread to a handful of other ETF makers in Canada. I suppose there’s nothing wrong with it if it’s disclosed properly, and there have been studies by both BMO ETFs and Vanguard Canada that quantify the value of the advice that’s accompanied by trailer commissions.

What I’m less sure of is the value of studies that prove the obvious.

Should You Invest $1,000 In Tesla?

When our analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for a decade, Motley Fool Stock Advisor Canada, is beating the TSX by 24 percentage points.*

They just revealed what they believe are the Top Stocks for 2025 and Beyond for investors to buy right now… and Tesla made the list -- but there are 14 other stocks you may be overlooking.

Get Our 15 Top Stocks Today * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Jonathan Chevreau runs the Financial Independence Hub and can be reached at jonathan@findependencehub.com.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

shopper chooses vegetables at grocery store
Investing

TFSA Protection Plan: 2 Canadian Safe-Haven Stocks for Stability During Market Corrections

I would be comfortable holding these two defensive stocks through any market correction.

Read more »

e-commerce shopping getting a package
Dividend Stocks

Where I’d Put $1,000 Right Away in 2 Top Canadian Stocks for Growth

These two Canadian stocks are strong options and have been for decades, and that's not going to change anytime soon.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

Where I’d Allocate $8,000 for Future Income

These stocks are perfect for investors seeking passive income, especially stable income for long-term portfolios.

Read more »

investment research
Dividend Stocks

How I’d Turn the $7,000 TFSA Contribution Into Monthly Passive Income

Here's how this TSX dividend stock can help you earn more than $50 each month in tax-free passive income.

Read more »

woman looks out at horizon
Investing

Market Dip Opportunity: 2 Premium Canadian Stocks Worth Adding Now

Stocks have pulled back on Trump's global tariff threats. Here are two premium stocks to add while their valuations look…

Read more »

dividends can compound over time
Tech Stocks

Where I’d Put $10,000 in My TFSA for Long-Term Performance

Investors usually won't look to tech stocks for long-term investing, but in the case of this one they should!

Read more »

Dividend Stocks

3 Canadian Stocks I’d Buy With $5,000 Now (Even With All the Chaos)

There's no shortage of great Canadian stocks for investors to buy, even during volatile times. Here are three options to…

Read more »

a man relaxes with his feet on a pile of books
Dividend Stocks

3 Safe Canadian Dividend Stocks I Think Everyone Should Own

These TSX companies have solid fundamentals and sustainable dividend payments, offering a relatively stable source of income.

Read more »