Why Bank of Montreal Shareholders Will Profit From its New Robo-Advisor Service

A recent article announced that Bank of Montreal (TSX:BMO)(NYSE:BMO) will be the first of the big banks to launch a robo-advisor service. Here’s why BMO shareholders have just as much to gain as BMO customers.

| More on:
The Motley Fool

While Bank of Montreal (TSX:BMO)(NYSE:BMO) has yet to confirm specifically, industry insiders have confirmed that BMO will be launching a robo-advisory service later this year, becoming the first of the big Canadian banks to do so.

Robo-advisors are a service that selects ETFs for investors based on their risk tolerance, and then automatically rebalances the portfolio over time. Until now, the rapidly growing Canadian robo-advisory space has been dominated a small group of branchless start-ups.

BMO is changing this, which is important. The bank is uniquely positioned to start a robo-advisor service, and the launch represents a move to protect and expand its market share from the ever-growing threat of new “FinTech” competitors. While BMO customers are set to gain, the real winners from the move may be BMO shareholders.

BMO specializes in wealth management

Every Canadian bank has areas of specialty, and BMO’s is wealth management. The company currently has the largest wealth management segment of the big banks, representing 22% of revenues. This compares to around 12% for its competitors.

In addition, BMO’s wealth management segment has been their fastest-growing segment over the past five years, and was the recipient of the Best Wealth Management in Canada award from Global Banking and Finance Review.

This is important because by launching a robo-advisor segment, BMO is leveraging its current advantages. The company already has a large and high-quality wealth segment, and this provides BMO with a large client base and extensive distribution network, which will help ensure the service is a success.

In addition, BMO already has some experience with robo-advising, and the company’s Advice Direct platform—while not a full robo-advisor service—was the first in the country to provide personalized online advice on portfolio management through software.

BMO is also Canada’s third-most dominant ETF company, with 63 ETF products—the most of the big banks. A robo-advisor service will provide BMO with a new means to distribute its high-quality selection of ETFs.

The robo-advisor service will also help BMO protect and grow market share

Canada currently has several new robo-advisor services from companies like Wealthsimple, NestWealth.com, and Questrade. These services represent a risk to bank profits, since they are extremely low cost, user friendly, and completely digital. This is particularly appealing to millennials, who prefer digital and convenient formats, but also want personalized and affordable advice.

A recent report by McKinsey found that 60% of bank profits are at risk from new FinTech players. This is because about 60% of global bank profits do not come from the lending out of current deposits, but rather from the origination and sales of new loans and accounts, as well as on-going fee revenue from wealth management.

It is these profits that are at risk from FinTech players. As bank customers choose lower costs and more user friendly services like Wealthsimple, for example, banks lose access to their customers and, as a result, lose the valuable cross-selling opportunities that drive 60% of profits.

Wealth management revenues comprise a large portion of the at-risk profits, and these revenues are important to protect since they comprise more stable fee-based revenue (as opposed to interest revenue the banks get from taking deposits and making loans).

In addition, the wealth management business is typically more profitable and has a higher return on equity than traditional banking, since wealth management has lower capital requirements and costs are also lower.

With BMO’s robo-advisor service, it can now provide its customers with an alternative to using a competitor, while maintaining the convenience of keeping their finances all at one institution.

If BMO can compete on price and provide an excellent customer experience, it can leverage its current wealth management strengths and the advantages of being a diversified financial institution to not only fend off the threat from new competitors, but to also grow market share.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Adam Mancini has no position in any stocks mentioned.

More on Bank Stocks

Man data analyze
Bank Stocks

Is TD Bank Stock a Buy, Sell, or Hold for 2025?

TD stock has underperformed its large Canadian peers this year. Will 2025 be different?

Read more »

dividends can compound over time
Bank Stocks

Is TD Bank Stock a Buy for Its 5.2% Dividend Yield?

TD Bank stock offers a rare 5.2% dividend yield—can it rebound from challenges and reward contrarian investors? Here's what to…

Read more »

analyze data
Bank Stocks

Is BMO Stock a Buy for its 4.7% Dividend Yield?

Bank of Montreal is up 20% since late August. Are more gains on the way?

Read more »

calculate and analyze stock
Bank Stocks

4% Dividend Yield? I Keep Buying This Dividend Stock in Bulk!

If you find the perfect dividend stock, you never have to worry about investing again. And that's what you get…

Read more »

Investor reading the newspaper
Bank Stocks

Is Canadian Imperial Bank of Commerce Stock a Good Buy?

Let's dive into whether Canadian Imperial Bank of Commerce (TSX:CM) is a top buy, sell, or hold right now.

Read more »

Man data analyze
Bank Stocks

Where Will BNS Stock Be in 3 Years?

Bank of Nova Scotia is primed for growth with a bold U.S. expansion, steady dividends, and a value focus that…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Stocks for Beginners

TFSA 101: Earn $1,596.60 per Year Tax-Free!

Investors don't have to buy some risky stock if they want tax-free high income. Instead, buy this top stock instead.

Read more »

data analyze research
Bank Stocks

TD Bank: Buy, Hold, or Sell Now?

TD is underperforming its large Canadian peers this year. Is a rebound on the way?

Read more »