What Should You Do Now That Your Quality Shares Have Gone up?

Are you scared of losing your gains in quality businesses such as Royal Bank of Canada (TSX:RY)(NYSE:RY)? Here’s what you should do.

| More on:
The Motley Fool

Investing is a funny thing. When shares go up, investors typically want to sell, afraid that they will lose their gains.

At the same time, if shares go down, they want to cut their losses, afraid that they’ll go down even more.

However, I don’t think we should focus only on gains or losses. More importantly, what are your investment goals?

Back to your goals

Before you invest in anything, you should have some idea about your portfolio goal as well as how the investment you’re considering fits into that goal.

Without a portfolio goal, how can you be sure you’re hitting your targets and are on track to your ultimate goal, most likely retirement?

We’ll use Royal Bank of Canada (TSX:RY)(NYSE:RY) as an example. It has gone up about 18% from its recent low of $67. If I had the extra cash, I would have bought more shares when it was low.

What might my portfolio goal be if I’d bought at $67? It might be building a quality portfolio with a growing income stream.

Royal Bank is the leader of the Big Five banks that operate in an oligopoly structure in Canada, it has an S&P credit rating of AA-, it serves millions of clients in 46 countries, and it has paid a dividend for more than a century! It certainly lands in the quality category in my book.

I don’t have a minimum yield requirement for a dividend investment. However, I target a portfolio yield of 3%. Royal Bank still yields 4.1% today, and its payout ratio is below 50%, so it can certainly continue to raise its dividend as it has for the past several years.

Since I hold it for its steadily growing dividend, there’s no reason to sell even when it rises. Besides, the shares aren’t extremely overvalued.

What if it falls?

No one can predict Royal Bank’s share price for tomorrow, next month, or next year. It might very well go lower. However, if I sell my shares for gains today, I’m killing the goose that lays golden eggs–dividends.

I’d be cutting off the growing income stream generated by Royal Bank and going against my portfolio goal of building a growing income stream.

If Royal Bank shares fall to an attractive enough price, I can simply buy more shares for more income.

Is Royal Bank a buy today?

It’d seem Royal Bank is not a buy today because it has already gone up 18% from its recent low of $67. However, valuation-wise, the bank is fairly valued.

One of Warren Buffett’s famous quotes is “It’s far better to buy a wonderful company at a fair price than a fair company at a wonderful price.” And I’d say Royal Bank fits into the former category.

That said, I’d rather buy a wonderful business at a discounted price. In the past five years, Royal Bank has yielded about 4.6% at the high end, so anytime it yields 4.6% or higher, it may be time to buy some shares for a strong yield.

Based on its quarterly dividend of $0.81 per share, Royal Bank yields 4.6% at $70.43 per share.

Conclusion

After this discussion, I hope investors will pay more attention to the quality of the businesses they’re buying and dividends, instead of to the less predictable stock-price movements.

A quality business will do well over time, and that will eventually be reflected in its stock price. Investors just need to focus on buying it when it’s discounted.

Should you invest $1,000 in Royal Bank of Canada right now?

Before you buy stock in Royal Bank of Canada, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Royal Bank of Canada wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Kay Ng owns shares of Royal Bank of Canada (USA).

More on Dividend Stocks

shoppers in an indoor mall
Dividend Stocks

6.2% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

This dividend yield may not be double digit, but it's far safer than many others out there.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

1 Magnificent TSX Value Stock Down 28% I’m Buying With Confidence

goeasy is a rare combination of value, income, and growth worth considering today for high-risk, long-term investors.

Read more »

Trans Alaska Pipeline with Autumn Colors
Dividend Stocks

This Canadian Pipeline Paying 5.5% is My Top Pick for Income Investors

Pembina Pipeline stock’s 5.5% yield, strong contracts, and minimal tariff impact make it a top pick for income investors seeking…

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

I’d Put $7,000 in This Reliable Monthly Dividend Payer – Immediately

The following three monthly paying dividend stocks can deliver a reliable passive income.

Read more »

stocks climbing green bull market
Top TSX Stocks

Where I’d Invest $13,000 in the TSX Today

TSX stocks that are benefitting from strong fundamentals and offer investors good entry points today include Enbridge and Aecon.

Read more »

Happy shoppers look at a cellphone.
Dividend Stocks

The Only TSX Stock I’d Buy and Hold for the Next 20 Years

This TSX stock offers growth potential, consistent income, and solid value. These characteristics will result in above-average returns.

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

I’d Bet My Entire TFSA on This 3.5% Monthly Dividend Stock

An outperforming monthly dividend stock is a good prospect for TFSA investors in 2025.

Read more »

Electricity transmission towers with orange glowing wires against night sky
Dividend Stocks

My Top 2 TSX Stocks to Buy Right Away for Long-Term Income

These two TSX stocks aren't only looking to climb over time, they also offer up strong dividends to boot!

Read more »