Is the Market Overvalued? A Look at the Consumer Discretionary Sector

Valuations are getting high for consumer discretionary names such as Dollarama Inc. (TSX:DOL) and Cineplex Inc. (TSX:CGX).

| More on:
The Motley Fool

With the TSX showing an impressive one-year return of 18% a five-year return of 26% and trading at all-time highs, investors should be feeling nervous. Are valuations getting ahead of themselves or is there room to go higher?

I prefer to answer this question by looking into the different segments of the market and making a case-by-case conclusion, and hopefully finding the areas with the most value. Let’s look at the consumer discretionary sector and delve a little deeper.

The consumer discretionary sector has a one-year return of 16% and a five-year return of 110%. The interest rate environment has been conducive to consumer spending, and consumers have gone all out to take advantage of this.

We certainly have to compare these returns against economic fundamentals and market valuations to formulate an opinion on whether the market is overvalued or not. From a macroeconomic perspective, the consumer discretionary sector is standing on thin ice and has been for a while now.

Household debt continues to rise. According to Statistics Canada, household debt to disposable income now stands at 168.95, and debt to GDP is 101.15 — well into unsustainable territory. And while interest rates are still low, they are on their way up in the U.S. Although Canada may have a period where it will benefit from a weak Canadian dollar as rates in the U.S. rise faster than in Canada, longer term, rising rates will spell hard times for the consumer.

Valuations in the sector vary, but all in all, they look high. It pains me to say it because these companies are very well run, but companies like Cineplex Inc. (TSX:CGX) and Dollarama Inc. (TSX:DOL) are trading at rich valuations and on high expectations, so if and when something goes wrong, they have far to fall.

While Cineplex is pretty much flat versus last year, the stock has a five-year return of 84% and it trades at a P/E multiple of 40 times 2016 earnings and 29 times 2017 consensus earnings. And while in the long term, I still really like this stock, I believe that in the short term, the risk/reward relationship has shifted, just as it has for many stocks in the market due to the fact that they have rallied so high in recent years.

Dollarama Inc. is flat versus last year but up almost 400% in the last five years. The stock trades at a P/E of 34 times 2016 earnings and 28 times 2017 expected earnings. While shoppers would probably opt to shop at Dollarama in favour of other retailers in difficult times, it does not change the fact that these valuations are high, especially given that interest rates are on the rise and household debt has risen to unsustainable levels.

No matter how high quality these companies are, there is a point where investors begin to overpay for their shares, and it seems that this is happening at this time.

Should you invest $1,000 in Canopy Growth right now?

Before you buy stock in Canopy Growth, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Canopy Growth wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Karen Thomas has no position in any stocks mentioned.

More on Investing

Canadian Dollars bills
Tech Stocks

The Smartest Under $10 Stock to Buy With $2,300 Right Now

Blackberry stock remains undervalued as it's not reflecting the company's strong position in the rapidly growing connected car industry.

Read more »

Muscles Drawn On Black board
Dividend Stocks

Where Will Power Corporation Be in 5 Years?

Here's how Power Corporation of Canada (TSX:POW) stock could generate double-digit returns and outperform financial sector peers in five years...

Read more »

view of skyscapers from below
Dividend Stocks

Where I’d Invest $5,500 in the TSX Today

Seeking to invest $5,500 in the TSX? Here’s a look at two stellar picks that can provide decades of growth…

Read more »

shopper buys items in bulk
Dividend Stocks

The Smartest Consumer Defensive Stock to Buy With $2,700 Right Now

Here's why Loblaw (TSX:L) is among the best consumer defensive stocks investors can consider in this increasingly uncertain environment.

Read more »

Forklift in a warehouse
Dividend Stocks

How I’d Build a $250 Monthly Income Stream With $14,000

The trick to earning $250+/month is reinvesting dividends and adding to your portfolio over time.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Stocks for Beginners

How I’d Secure My Financial Future With a $7,000 TFSA Investment

You can secure your financial future by holding these three TSX compounders in your TFSA long term. Here's what to…

Read more »

Dog smiles with a big gold necklace
Metals and Mining Stocks

The Smartest Materials Stock to Buy With $3,700 Right Now

A top-tier gold miner with a strong foundation for growth is the smartest materials stock to buy today.

Read more »

A red umbrella stands higher than a crowd of black umbrellas.
Dividend Stocks

The Top Canadian Stocks to Buy Immediately With $4,000

Insurance stocks are some of the strongest options, because we all need to pay it! And these three look top…

Read more »