How Valuable Is a First-Mover Advantage in Medical Marijuana?

Here’s how Aphria Inc. (TSXV:APH) and Aurora Cannabis Inc. (TSX:ACB) have come a long way toward catching industry-leading Canadian medical marijuana producer Canopy Growth Corp. (TSX:WEED) for the honour of top spot in the booming industry.

| More on:

Canopy Growth Corp.’s (TSX:WEED) stock price has largely stabilized of late around the $9-10 level after previously trading at a 52-week high of $17.86. While Canopy’s stock price had sustained very high levels of volatility for a long time until the beginning of 2017, over the past five months, investors have seen Canopy’s stock price largely hover in the $8-13 range; it’s now trading within the lower limits of its five-month trading band.

Many investors seeking value in the marijuana space have looked at Canopy as a stock that has sold off to nearly 50% of its 52-week high, and they may be considering adding to an existing position or adding a new position to their portfolio based on expectations that cannabis-related stock prices will continue to rise. The rising tides that lift all boats higher should carry Canopy upward along with other names, such as Aphria Inc. (TSXV:APH) and Aurora Cannabis Inc. (TSX:ACB).

Divergence likely

Canopy was the first large cannabis producer at the party — the first to be listed on the TSX, the first to announce significant branding and marketing initiatives, and the first marijuana producer to hit the “unicorn” market capitalization level of $1 billion in the Canadian medical marijuana market. With legalization expectations boosting demand expectations and increasing growth expectations to higher levels, Canopy has been the stock of choice as the “safest” pick of the bunch due to its market size and the liquidity of its shares compared with smaller firms such as Aphria and Aurora.

This view is starting to change as the market capitalization differences between Canopy and its main competitors, Aphria and Aurora, begin to narrow. As of market close Wednesday, April 26, Canopy had a market capitalization of $1.44 billion compared to Aphria at $770 million and Aurora at $803 million. The increased valuations in both of Canopy’s largest competitors occurred after each competitor announced a number of strategic growth initiatives aimed at catching and eventually making a run at exceeding Canopy in terms of market share and profitability.

In addition to domestic growth initiatives, acquisitions, and margin-boosting production capacity additions by Aphria and Aurora, both companies are not only listed on the newly established Horizons Medical Marijuana Life Sciences ETF (TSX:HMMJ) alongside Canopy, but they are actually listed at higher percentages in the ETF compared with industry leader Canopy. Aurora is actually the top holding in the ETF, encompassing 10.3% of the ETF, followed by Aphria at 9.3%, and finally Canopy at 9.1%.

Bottom line

In terms of production capacity, liquidity, and potential future free cash flow generation, Aphria and Aurora have come a long way in challenging Canopy for top spot in Canada’s burgeoning marijuana industry. The first-mover advantage and large gap between Canopy and its competition has begun to deteriorate, and I expect the trend to continue into 2018 as the marijuana industry begins to mature.

Stay Foolish, my friends.

Fool contributor Chris MacDonald has no position in any stocks mentioned.

More on Investing

hand stacking money coins
Dividend Stocks

Another Month, Another Payout — This Stock Yields 6%

Income-seeking investors can rely on this monthly payer as a simple way to earn steady returns, and this stock yields…

Read more »

rising arrow with flames
Investing

2 Canadian Growth Stocks Set to Skyrocket in the Next 12 Months

Given their solid underlying business models and healthy growth prospects, these two growth stocks offer attractive buying opportunities, despite the…

Read more »

Investing

2 Canadian Stocks to Buy and Hold for the Next 5 Years

These two Canadian stocks are compelling choices to buy and hold for the next five years supported by solid business…

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

3 Canadian ETFs I’d Snap Up Right Now for My TFSA

These three high-quality Canadian ETFs are perfect for TFSAs, offering instant diversification to top stocks from around the world.

Read more »

how to save money
Dividend Stocks

The Best Stocks to Buy With $10,000 Right Now

Add these two TSX stocks to your self-directed investment portfolio if you’re seeking long-term buying opportunities in the current climate.

Read more »

coins jump into piggy bank
Dividend Stocks

How to Convert $25,000 in TFSA Savings Into Reliable Cash Flow

With $25,000 invested into Fortis (TSX:FTS) stock, you can get some cash flow in your TFSA.

Read more »

rising arrow with flames
Investing

2 Superb Canadian Stocks Set to Surge Into 2026

The durable demand for their products and services, and solid execution make them superb stocks to buy and hold.

Read more »

dividends can compound over time
Dividend Stocks

2 Dividend Stocks to Lock In Now for Decades of Passive Income

These two Canadian dividend stocks are both defensive and generate tons of cash flow, making them ideal for passive-income seekers.

Read more »