Could This Underrated Canadian Gem Be the Next Hasbro, Inc.?

Here’s why Spin Master Corp. (TSX:TOY) could become as big as Hasbro Inc. (NYSE:HAS) over the next few years.

| More on:
The Motley Fool

There are many small-cap Canadian gems buried in the TSX that investors may be overlooking. You never know what you could find with a bit of digging; there are a tonne of promising Canadian small-cap stocks that could offer a chance at realizing huge returns over the long term. It’s not easy to find the “next big thing.” Such opportunities only come around a few times in an investor’s lifetime, but when it does arrive, it’s important to act once the opportunity presents itself.

Spin Master Corp. (TSX:TOY) is a Canadian play and entertainment company that has made a huge splash in the children’s entertainment space over the last few years; it has Toy of the Year awards across several categories. The business is firing on all cylinders, but like many small-cap stocks, a lot of investors are unaware of the company and its explosive growth potential.

At the time of writing, Spin Master has a market cap just north of $4 billion. You’ve probably never heard of the company, but if you have kids, or if you remember the toys from your childhood, then you’ve probably played with some of the great toys in Spin Master’s vast portfolio. The company owns the Etch-a-Sketch, Hatchimals, PAW Patrol, Air Hogs, and many of today’s hottest toys.

Although Spin Master is a small Canadian company, it has a global presence. And given how innovative and fun the company’s toys are, I believe there’s an explosive amount of growth that some investors may not be able to fathom.

The management team has a great vision, and the innovative toys coming out of its pipeline are really something to write home about. Hatchimals, one of Spin Master’s most successful toys, saw such a huge demand that the management team was left scrambling last holiday season when the toy sold out faster than expected.

I believe the company could potentially be the next Hasbro, Inc. (NYSE:HAS). Like Hasbro, Spin Master is very good at creating new toys through its R&D as well as bolstering its portfolio of brands by acquiring smaller toy companies across various different segments.

You may be familiar with Family Game Night on Discovery Family, a TV show spawned by one of Hasbro’s brands. Spin Master has also made the move to TV with its PAW Patrol brand, which is currently in its fourth season.

Marketing can be tough in the toy industry, especially with many families cutting cable. TV programs are one of the best ways to get kids interested in brands, so the management team has also decided to air the show on streaming services such as Netflix, Inc.

Spin Master is quickly becoming a bigger competitor in the global children’s entertainment market, and I believe Spin Master’s pipeline of innovative products will continue to drive the stock higher over the long run.

Stay smart. Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette owns shares of Spin Master Corp. David Gardner owns shares of Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of Netflix.

More on Investing

Man data analyze
Tech Stocks

3 Reasons Celestica Stock Is a Screaming Buy Now

These three reasons make Celestica stock a screaming buy for long-term investors.

Read more »

profit rises over time
Dividend Stocks

These 2 Dow Stocks Are Set to Soar in 2025 and Beyond

Two Dow Jones stocks are screaming buys but Canadians must hold them in an RRSP or RRIF to avoid paying…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

How to Use Your TFSA to Earn Ultimate Passive Income

If you have a TFSA, then you have the key to creating ultimate passive income. All you need is a…

Read more »

Confused person shrugging
Dividend Stocks

Better Buy: Fortis Stock or Hydro One Stock?

Let's do a compare and contrast of these two top utilities stocks right now, shall we?

Read more »

A close up color image of a small green plant sprouting out of a pile of Canadian dollar coins "loonies."
Dividend Stocks

Boost Your Passive Income: 2 Canadian High-Yielders at a Bargain

Nutrien (TSX:NTR) stock and another play that appear like fantastic dividend bargains in mid-November.

Read more »

Super sized rock trucks take a load of platinum rich rock into the crusher.
Metals and Mining Stocks

Invest $7,000 in This Dividend Stock for $672 in Passive Income

High yield can be an essential requirement when you need to start even a modestly sized passive income with a…

Read more »

telehealth stocks
Tech Stocks

Well Health Stock: Buy, Sell, or Hold?

Another record-breaking quarter and strong demand sets the stage for continued momentum for Well Health stock.

Read more »

3 colorful arrows racing straight up on a black background.
Dividend Stocks

TSX Stocks Soaring Higher With No Signs of Slowing

Three TSX stocks continue to beat the market and could soar higher in an improving investment landscape.

Read more »