Minimum Wage Hikes to Cost Jobs: Will Stocks Take a Hit as Well?

Loblaw Companies Ltd. (TSX:L) and others are bracing for the first year of the Ontario minimum wage rollout, and more provinces are to follow.

| More on:
question mark

The Bank of Canada released a research note in the first week of January that estimated minimum wage hikes could results in the loss of 60,000 jobs by 2019. Its most optimistic model projects about 30,000 job losses, while the higher end model saw as much as 136,000 job losses resulting from the policy change.

A report from Toronto-Dominion Bank in September projected that minimum wage hikes could cost up to 90,000 jobs by 2020. However, the report projected a positive long-term impact from the hikes.

In an October article I’d covered the Ontario minimum wage hike and discussed its impact on grocery retailers. The reformist policy maneuver actually gives companies the impetus to accelerate modernization plans, including moves to increase automation.

Seattle was the first city in the United States to pledge to gradually raise the minimum wage, eventually hitting $15 by 2021. A study from the University of Washington showed a large reduction in employment for those earning less than $13/hour. By contrast, a study from The New York Times polling 137 separate cases found very little change in the five-year period following the increase.

The Ontario minimum wage is now at $14/hour as of January 1. In October Loblaw Companies Ltd. (TSX:L) laid off 500 office workers in order to cut costs in anticipation of the hike. When the policy change was announced, Loblaw initially estimated that it would raise operating costs by $190 million in 2018. However, the company said that grocery retailers were facing a number of issues, including the challenge of e-commerce giant Amazon.com, Inc. as it makes its foray into the grocery realm.

In the same month, Montreal-based Metro Inc. (TSX:MRU) announced that it would cut 280 jobs in Ontario by 2021 as part of its modernization efforts. The company also has plans to build a new fresh distribution centre and frozen distribution centre. Metro stock has climbed 2.3% in 2018 as of close on January 4.

Dollarama Inc. (TSX:DOL) addressed the minimum wage increase in its third quarter results released on December 6. Dollarama projected that the hike will impact selling, general, and administrative expenses in 41% of its locations. In December I’d discussed whether or not investors should bet on Dollarama after its incredible run for the majority of 2017.

Leadership is working under the assumption that competitors will absorb the consequences of the increase, and thus the company sees little reason to raise retail prices in the near future. Dollarama stock has dropped 2.6% in 2018 as of close on January 4.

Larger retailers, especially those in the grocery industry, face bigger challenges in the form of the rise of e-commerce business that will hurt its brick-and-mortar retail model. Businesses have been quick to react to the news in implementing aggressive modernization plans. In this case, significant job cuts illustrate how quickly companies are able to adapt to the progressive policy.

There is good reason to believe that these companies will also increase hiring in other areas. For example, Loblaw has stated that its investment in omni-channel, financial services, and other sectors should spark hiring in the long term.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Ambrose O'Callaghan has no position in any stocks mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. David Gardner owns shares of Amazon. The Motley Fool owns shares of Amazon.

More on Investing

calculate and analyze stock
Bank Stocks

Is National Bank of Canada Stock a Buy for its 3.3% Dividend Yield?

While National Bank stock might seem to have a lower dividend yield, its upside could offer a valuable way to…

Read more »

An investor uses a tablet
Investing

4 Value Stocks That Are Must Buys for Canadians in November

Whether you want to add growth or defence to your portfolio, these four stocks are some of the best Canadian…

Read more »

Oil industry worker works in oilfield
Energy Stocks

Is Suncor Stock a Buy, Sell, or Hold for 2025?

Suncor stock looks undervalued as the company continues to increases cash flows, earnings, and shareholder returns.

Read more »

monthly desk calendar
Dividend Stocks

This 7.8% Dividend Stock Pays Out Every Month

Not all monthly dividend stocks are created equal. And this top stock is certainly a strong choice for passive income.

Read more »

Canada national flag waving in wind on clear day
Investing

Top Canadian Small-Cap Stocks to Buy Now

These top Canadian small-cap stocks offer higher growth potential and could deliver stellar returns over time.

Read more »

A worker gives a business presentation.
Dividend Stocks

Is TMX Group Stock a Buy, Sell, or Hold for 2025?

TMX Group (TSX:X) stock has been a consistent wealth-builder, generating 4,630% in total returns since 2002. Should you buy, sell,…

Read more »

calculate and analyze stock
Tech Stocks

1 Stock That’s Just as Hot as Nvidia (Without All the Hype)

Nvidia stock may look like a strong option, but its valuation is through the roof. Enter this other under-the-radar stock.

Read more »

Man data analyze
Dividend Stocks

2 Deeply Undervalued Dividend Stocks to Buy in November

Here are two stocks that I view as deeply undervalued this November.

Read more »