Is Owning a Stock With a 13% Yield Ever a Good Idea?

Shareholders of Corus Entertainment Inc. (TSX:CJR.B) are currently getting a 13% dividend yield. It’s not a good thing. Here’s why.

| More on:

The short answer to the question in the headline is no.

It’s never a good idea for regular investors to own a stock yielding 13%, and it’s especially to be avoided if you depend on dividend income for your survival.

So, if you’re thinking of buying Corus Entertainment Inc. (TSX:CJR.B) stock because of its juicy, double-digit yield — don’t. And if you already own its stock, I’d sell. Here’s why.

Thinking of buying

A stock like Corus typically yields 13% for several reasons, and none of them are good.

The first reason is a falling stock price. A $10 stock paying an annual dividend of 50 cents yields 5%. If the stock drops in half to $5, it yields 10%.

In the case of Corus, it’s seen its stock drop by more than 22% in the last week on weak Q1 2018 earnings, a topic Fool contributor Joseph Solitro covered in his January 10th article.

A quick glance at Corus’s earnings doesn’t show anything that’s devastating to its business — revenues and adjusted earnings per share were down 2.3% and 7.3%, respectively, over the same period a year earlier, while free cash flow and operating cash flow were up 283.4% and 145.4%, respectively, from a year earlier — but when you go in for a closer look, there are a few clues that all is not well at the television broadcaster.

The second reason a stock might be yielding 13% is that the company’s financial situation is dire enough that it needs to make a bigger dividend payment to keep shareholders happy. In the case of Corus stock, it’s a very legitimate point.

A $10,000 investment in Corus stock a decade ago is worth $8,000 today. By comparison, the S&P/TSX Composite Index is worth a little over $15,000, while the S&P 500 is worth $23,000 today, or almost three times Corus’s value.

It’s at this point where I’d lose interest in Corus stock, but my colleague, who thinks it’s a buy, obviously sees a diamond in the rough, whereas I only see a lump of coal.

The final reason it’s yielding 13% is that it has enough free cash flow to make those dividend payments — what I would call bribes — but that can’t go on forever.

In the trailing 12 months ended November 30, 2017, Corus generated free cash flow of $204 million, paying out just $129 million in dividends — a payout ratio of just 63%.

All’s good, right? Wrong.

A couple of things should jump out at you at this point.

First, Corus hasn’t increased its dividend payment since January 2015. The failure to grow its dividend over the last three years is indicative of a company whose earnings are declining. Always look for dividend growth rather than dividend yield; the former points to corresponding growth in earnings, which is what drives share prices higher.

Second, Corus has $2 billion in debt — $200 million more than its entire market cap. That debt is never going to get paid down if it continues to pay $1.14 per share in annual dividends. Look at its debt levels over the past five years, and you’ll see that they haven’t budged, and neither has the value of its assets.

The speculative play

Is Corus a stock I’d want to own for the next 10 years? Absolutely not. It’s a powder keg operating in an industry whose best days are behind it.

That said, if the company suspends its dividend, Corus will have additional funds to pay down debt and, in the process, give it more time to figure out a way to grow.

Speculative investors should take advantage of the correction, which appears slightly overdone, because any news to suspend the dividend will likely give Corus stock a welcome boost.

For income investors, Corus is a prime example of why you don’t chase yields in double digits. You go for the 3% yield and 6% dividend growth.

Steady as she goes always wins the race.

Should you invest $1,000 in SmartCentres REIT right now?

Before you buy stock in SmartCentres REIT, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and SmartCentres REIT wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned.   

More on Investing

open vault at bank
Stocks for Beginners

3 Canadian Bank Stocks to Shield Against Market Downturns

Bank stocks are some of the safest to hold on to, but these three are the best out there.

Read more »

a sign flashes global stock data
Dividend Stocks

Where I’d Invest $8,000 In the TSX Today

There's no shortage of great stocks on the TSX today. Here's a look at three options to consider adding to…

Read more »

Data center woman holding laptop
Energy Stocks

1 Magnificent Industrial Stock Down 35% to Buy and Hold Forever

This top TSX industrial stock is down 35% but poised for massive growth. Hammond Power's century-old business is transforming our…

Read more »

Two seniors float in a pool.
Dividend Stocks

How I’d Turn $7,000 Into a Growing Income Stream for Retirement

Investors looking for a growing income stream for retirement will find these stocks must-buy options right now.

Read more »

Tractor spraying a field of wheat
Dividend Stocks

Top 2 Canadian Stocks to Buy for Long-Term Gains

Sometimes investors worry too much about the near term, which is what makes these two top value options.

Read more »

semiconductor manufacturing
Tech Stocks

The Smartest Small-Cap Stock to Buy With $900 Right Now

With its strong foothold in high-growth sectors, this small-cap stock can navigate economic uncertainties well and deliver massive gains.

Read more »

money goes up and down in balance
Investing

Top Canadian Value Stocks Where I’d Invest My $7,000 TFSA Contribution

Here's why Restaurant Brands (TSX:QSR) and Dollarama (TSX:DOL) are two top Canadian value stocks investors should get behind right now.

Read more »

A shopper makes purchases from an online store.
Tech Stocks

If I Could Only Buy and Hold a Single Growth Stock, This Would Be It

Despite strong buying on positive investor sentiment, this healthy growth stock still trades at a discount.

Read more »