Not Even “The Force” Can Save These 2 Hideous Stocks

Here’s why Cineplex Inc. (TSX:CGX) and Corus Entertainment Inc. (TSX:CJR.B) can’t rely on the Star Wars franchise to save them from further punishment.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

High dividend yields are really attractive to income investors who depend on the payouts for their living expenses. The thought of giving yourself an instant raise is compelling to retirees who may wish to have a bit of extra cash to spoil their grandkids with, but there’s a huge risk involved with getting such a “raise.”

In the long term, investing such a high-yielding security may not actually be a raise, but a detriment to your retirement portfolio, which could result in a drastic cut to your monthly income! That’s quite the opposite of a raise. Yikes!

Not to scare you or anything, but if you “gamble” on these high-risk, high-yield securities, you could see your retirement fund evaporate over the course of a few months when it was supposed to last you decades.

If a yield has grown substantially over a few days because of a plummeting stock price, that should ring alarm bells. Not only could the dividend be in jeopardy, but your total returns could take a huge hit, and if a dividend cut happens, you’ll be the one left holding the bag.

Consider the stocks of Cineplex Inc. (TSX:CGX) and Corus Entertainment Inc. (TSX:CJR.B), both of which are falling knives with yields that get bigger by the day. At the time of writing, Cineplex and Corus have dividend yields of 5.35% and 13.5%, respectively. These higher-than-average yields are the result of both stocks plunging by ridiculous amounts over the past few years.

While there’s certainly a chance that you could lock in a high-yield as a company rebounds, the more likely scenario is that your total returns will suffer, and you’ll end up receiving no dividend to go with capital losses by the time you decide to throw in the towel. Talk about all or nothing!

Not even the Star Wars franchise can save these two struggling businesses

Both Cineplex and Corus investors may have hope that Star Wars could help out their respective stocks. Cineplex, as you may know, benefits a great deal from Hollywood hits like Star Wars: The Last Jedi, but you may not know that Corus also has ties to the force with its exclusive Canadian broadcast rights to the collection of Star Wars films.

Star Wars is an incredible franchise, but it appears that “The Force” isn’t strong with either of these two battered Canadian companies.

Adam Shine, National Bank of Canada analyst, recently cut the price target for Cineplex, citing that the recent Star Wars film “just didn’t deliver the upside strength.”

“While expectations were always for something slightly lower [compared to Star Wars: The Force Awakens], the gap was much wider than expected,” said Shine.

Looking ahead, it looks like another year of box office duds for Cineplex, even with Solo: A Star Wars Story, which will likely not provide any sort of relief that Cineplex is looking for.

Looking back to Corus, the exclusive Canadian rights to show old Star Wars movies will probably do next to nothing for shares, especially since television advertising is likely to continue to be weak for the long haul.

Bottom line

Both stocks are still falling knives and are within industries that are in secular decline. Unfortunately, even the legendary Star Wars franchise can’t save their respective businesses.

It appears that both firms are feeling the heat from the Death Star that is Netflix Inc., so unless you’re a contrarian who can afford to deal with short-term pain, I’d recommend looking elsewhere.

Sure, both stocks may seem like value picks after their plunges, but as Admiral Ackbar once said: “It’s a trap!”

Stay hungry. Stay Foolish.

Should you invest $1,000 in Purpose Bitcoin Etf right now?

Before you buy stock in Purpose Bitcoin Etf, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Purpose Bitcoin Etf wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. David Gardner owns shares of Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of Netflix.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

Man in fedora smiles into camera
Dividend Stocks

How I’d Build a $20,000 Retirement Portfolio With These 3 TSX Dividend All-Stars

If you're worried about returns and want to focus on dividends, these dividend stocks are the first to consider.

Read more »

View of high rise corporate buildings in the financial district of Toronto, Canada
Dividend Stocks

If I Could Only Buy and Hold a Single Canadian Stock, This Would Be It

Here's why this high-quality defensive growth stock is one of the best Canadian companies to buy now and hold for…

Read more »

dividends can compound over time
Dividend Stocks

3 Canadian Market Leaders Where I’d Invest $10,000 for Sustained Performance

Market leaders like Alimentation Couche-Tard Inc (TSX:ATD) are worth an investment.

Read more »

Concept of multiple streams of income
Dividend Stocks

3 Safe Dividend Stocks for Retirees

These three Canadian stocks are ideal for retirees due to their solid cash flows, consistent dividend growth, and healthy growth…

Read more »

cloud computing
Tech Stocks

How I’d Allocate $14,000 in Tech Stocks in Today’s Market

These top tech stocks are perfect choices for investors looking for stable income, all from strong and growing industries.

Read more »

Investor reading the newspaper
Investing

Invest for Tomorrow: 3 TSX Stocks to Build Lasting Wealth

These TSX stocks are backed by fundamentally strong companies with the ability to grow profitably at a large scale.

Read more »

Hand Protecting Senior Couple
Dividend Stocks

How I’d Allocate $12,000 Across Canadian Value Stocks for Retirement Planning

Suncor Energy Inc (TSX:SU) is a Canadian energy stock worth investigating.

Read more »

Happy golf player walks the course
Bank Stocks

Tariff Turmoil Makes “Sell in May and Go Away” Seem Appealing, but Here’s Why You Should Stay in the Market

Royal Bank of Canada (TSX:RY) looks like a great dividend payer to buy in May, even as volatility stays elevated.

Read more »