Why Shopify Inc. Was up 7% Yesterday

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) rallied off news that the LCBO is using its e-commerce platform to sell marijuana, but where will the stock go from here?

| More on:

Getting exposure to the cannabis sector does not have to come from directly owning marijuana stocks. With marijuana stocks continuing to trade at bubble-like multiples, this is great news.

Canopy Growth Corp. (TSX:WEED) trades at a price-to-sales multiple of 93 times, and Aurora Cannabis Inc. (TSX:ACB) trades at a price-to-sales multiple of 229 times; they offer investors a lousy risk/reward proposition.

Enter Shopify Inc. (TSX:SHOP)(NYSE:SHOP).

Yesterday, Shopify announced that the Ontario government has chosen the company’s e-commerce platform for cannabis sales online and in stores, thereby ensuring a reliable, safe, and informed shopping experience.

For Shopify, this is obviously good news. Adding such a merchant to its list of clients is confidence inspiring, and it addresses a big concern that lingers with regard to this company — namely, churn rate.

A big percentage of Shopify’s clients are small businesses, and the failure rate among these businesses is known to be high. So, the more established businesses that the company has as clients, the better.

Since January 2016, Shopify is up 348% amid booming revenue growth of 90% in 2016 and 72% year-over-year revenue growth in the latest quarter, the third quarter of 2017.

So, what’s next for Shopify?

Shopify reports this Thursday February 15, and while highly optimistic expectations are baked in to the stock, which is trading at 20 times sales, earnings per share (EPS) are expected to be positive in 2017 to the tune of $0.06, which is a big positive.

So, with this, consensus expectations are calling for a tripling of EPS in 2018. And while earnings ratios are stratospheric, the company is clearly maintaining its momentum.

In a market that is clearly willing to pay up for growth, Shopify’s stock has benefited greatly, as the company has continued to generate explosive growth. But is the valuation of the stock ahead of itself? And if so, how will this be rectified?

In my view, earnings would have to rise unrealistically quickly to make this valuation makes sense. So, that leaves us with the numerator: the share price.

The market is very optimistic about the company, and while I do see the promise, I believe the shares will fall as soon as the market’s optimism fades and the shares are priced realistically.

If you like the company and its prospects, wait for this to happen and snatch the shares up when the valuation becomes more reasonable.

In summary, while Shopify trades at far more attractive multiples than the marijuana stocks, it is still also very richly valued.  At this time, I would stay on the sidelines and wait, and stand ready to pull the trigger when the shares fall to more realistic levels.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Karen Thomas has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

Canadian Dollars bills
Dividend Stocks

2 Incredibly Cheap Canadian Growth Stocks to Buy Before It’s Too Late

Buying cheap stocks needs patience and a long-term investment approach. Only then can they give you extraordinary returns.

Read more »

dividend growth for passive income
Tech Stocks

2 Canadian Growth Stocks Set to Skyrocket in the Next 12 Months

There are some great growth stocks out there for investors to consider, but of them all these two look like…

Read more »

A small flower grows out of a concrete crack.
Tech Stocks

Got $3,000? 2 Monster Growth Stocks to Buy Right Now Without Hesitation 

Here is a method to identify monster growth stocks in which you can invest $3,000 and let your money grow…

Read more »

hand stacks coins
Tech Stocks

2 Stocks That Could Turn $100,000 Into $1 Million

When it comes to winning growth stocks, these two have made millionaires time and again.

Read more »

AI microchip
Tech Stocks

2 Canadian AI Stocks Poised for Significant Gains

If you are looking to ride a decisive bull market phase from the beginning, discounted AI stocks in Canada might…

Read more »

Woman in private jet airplane
Tech Stocks

Could This Undervalued Canadian Stock Be a Millionaire-Maker? 

Futuristic growth stocks can be your ticket to millionaire status.

Read more »

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Tech Stocks

Best Tech Stocks for Canadian Investors in the New Year

Three tech stocks are the best options for Canadians investing in the high-growth sector.

Read more »

doctor uses telehealth
Tech Stocks

What to Know About Canadian Small-Cap Stocks for 2025

Small cap stocks are a great way to experience outsized gains. Here is what you need to know about small…

Read more »