Why Shopify Inc. Was up 7% Yesterday

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) rallied off news that the LCBO is using its e-commerce platform to sell marijuana, but where will the stock go from here?

| More on:

Getting exposure to the cannabis sector does not have to come from directly owning marijuana stocks. With marijuana stocks continuing to trade at bubble-like multiples, this is great news.

Canopy Growth Corp. (TSX:WEED) trades at a price-to-sales multiple of 93 times, and Aurora Cannabis Inc. (TSX:ACB) trades at a price-to-sales multiple of 229 times; they offer investors a lousy risk/reward proposition.

Enter Shopify Inc. (TSX:SHOP)(NYSE:SHOP).

Yesterday, Shopify announced that the Ontario government has chosen the company’s e-commerce platform for cannabis sales online and in stores, thereby ensuring a reliable, safe, and informed shopping experience.

For Shopify, this is obviously good news. Adding such a merchant to its list of clients is confidence inspiring, and it addresses a big concern that lingers with regard to this company — namely, churn rate.

A big percentage of Shopify’s clients are small businesses, and the failure rate among these businesses is known to be high. So, the more established businesses that the company has as clients, the better.

Since January 2016, Shopify is up 348% amid booming revenue growth of 90% in 2016 and 72% year-over-year revenue growth in the latest quarter, the third quarter of 2017.

So, what’s next for Shopify?

Shopify reports this Thursday February 15, and while highly optimistic expectations are baked in to the stock, which is trading at 20 times sales, earnings per share (EPS) are expected to be positive in 2017 to the tune of $0.06, which is a big positive.

So, with this, consensus expectations are calling for a tripling of EPS in 2018. And while earnings ratios are stratospheric, the company is clearly maintaining its momentum.

In a market that is clearly willing to pay up for growth, Shopify’s stock has benefited greatly, as the company has continued to generate explosive growth. But is the valuation of the stock ahead of itself? And if so, how will this be rectified?

In my view, earnings would have to rise unrealistically quickly to make this valuation makes sense. So, that leaves us with the numerator: the share price.

The market is very optimistic about the company, and while I do see the promise, I believe the shares will fall as soon as the market’s optimism fades and the shares are priced realistically.

If you like the company and its prospects, wait for this to happen and snatch the shares up when the valuation becomes more reasonable.

In summary, while Shopify trades at far more attractive multiples than the marijuana stocks, it is still also very richly valued.  At this time, I would stay on the sidelines and wait, and stand ready to pull the trigger when the shares fall to more realistic levels.

Fool contributor Karen Thomas has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

More on Tech Stocks

A person's hand cupped open with a hologram of an AI chatbot above saying Hi, can I help you
Tech Stocks

The Canadian AI Stock That Could Soon Go Public

Microsoft (NASDAQ:MSFT) Copilot and other AI innovators could make for a huge Cohere IPO in 2026 or 2027.

Read more »

Paper Canadian currency of various denominations
Tech Stocks

1 Practically Perfect Canadian Stock Down 38% to Buy and Hold Forever

Topicus has slid hard from its highs, but its cash-flow compounding engine may still be running underneath the noisy headlines.

Read more »

chip glows with a blue AI
Tech Stocks

TFSA vs. RRSP: Where Should You Buy Micron Stock?

Micron stock has rallied 350% in 12 months. Is there more upside to the stock? If you are considering investing,…

Read more »

man is enthralled with a movie in a theater
Tech Stocks

Netflix Lost. Netflix Won. Film at 11.

Netflix lost the bidding war for Warner Bros. Why are investors celebrating?

Read more »

Sliced pumpkin pie
Tech Stocks

The Canadian Company Wall Street Is Ignoring — and Why That’s Your Opportunity

I don't usually pick stocks, but this TSXV naval defence startup is going on my watchlist.

Read more »

Concept of big data flow, analysis, and visualizing complex information for artificial intelligence
Tech Stocks

The Top 3 Canadian AI Stocks I’d Buy in 2026

Investors who are looking for top-tier, blue-chip opportunities among the plethora of AI stocks that are available out there have…

Read more »

nvidia headquarters with nvidia sign in front
Tech Stocks

Why Did Nvidia Stock Crash Today After Blowout Earnings?

Nvidia CEO Jensen Huang plans to extend the company's leadership even further.

Read more »

senior couple looks at investing statements
Tech Stocks

How Much Canadians Typically Have in a TFSA by Age 50

Explore the importance of a TFSA and its role in retirement savings for Canadians over 50, including current statistics.

Read more »