Why Shares of Dollarama Inc. (TSX:DOL) May Be a Great Short

After missing estimates, investors may finally have soured on shares of Dollarama Inc. (TSX:DOL), which could become the short sale of the year.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

After missing earnings expectations one week ago, investors are finally starting to figure out that they have been paying much too high a premium for shares of Dollarama Inc. (TSX:DOL). After riding an incredible wave of growth in both top-line revenues and same-store sales, the ambitious plan set out by management for “world domination,” or at least Canadian domination, has started to slow as things have gotten more complicated.

For veteran investors, however, the story is one that has been seen before and is well known. As the dollar store giant has become extremely successful over time, many consumers have started to demand bigger locations in their neighborhoods along with a greater number of locations to shop at. Although this would seem like a fantastic approach, the challenge is the cannibalization of sales from the existing client base.

As 62 additional location opened (in comparison to last year), the company was only able to grow same-store sales by 4-5% — in line with inflation plus a percentage point. This shows a clear slowing of growth.

When we evaluate the share price, it must be noted that for every seller, there must be a buyer, and for every buyer, there must be a seller. The stock market is impacted by the supply and demand of investors willing to trade shares at a given price. At the current price of $151 per share, the company trades at no less than 32 times earnings. The major problem with this price point is there must be willing buyers. Why would any investor purchase shares of a company with slowing growth for more than 32 times earnings in an environment with rising interest rates?

Let’s return to the success that brought in clients by the handful: competitors from south of the border have also taken notice. Over the past few years, more and more U.S. dollar chains have started to set up shop north of the 49th parallel in an effort to cash in on the increase in popularity of dollar stores. Competition will not get any better from here: it will become much more fierce!

For young investors who want to benchmark this security, it is important to realize the difference between this brick-and-mortar name versus other names that have a web presence only. As we are learning from companies such as Shopify Inc., online often translates to easier to scale quickly, which — in at least in some cases — justifies a very high multiple for a long time. Dollarama is no longer worthy of such a generous valuation.

As the industry continues to become more competitive, and same-store sales face headwinds, investors should only expect to make a profit from this name on the downside. The dividend yield is less than 0.50% at the current time. Why not give it a try?

Should you invest $1,000 in Brookfield Infrastructure Partners right now?

Before you buy stock in Brookfield Infrastructure Partners, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Brookfield Infrastructure Partners wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Ryan Goldsman has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

Canadian dollars in a magnifying glass
Dividend Stocks

How I’d Use $15,000 in 3 Monthly Dividend Stocks for Consistent Income Potential

Monthly dividend-paying stocks like Peyto Exploration and Development offer generous yields and strong growth prospects.

Read more »

A worker gives a business presentation.
Dividend Stocks

Where I’d Allocate $10,000 in Dividend Stocks for Decade-Long Appreciation

Here are two TSX dividend stocks I’d buy for long-term capital gains and dividend income if I had $10,000 to…

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

Can the Maximum TFSA Room Keep Up With Inflation?

Just because you want to make major gains in a TFSA during inflation doesn't mean making risky investments.

Read more »

A microchip in a circuit board powers artificial intelligence.
Tech Stocks

The 1 Canadian Stock I’d Buy and Hold Forever for AI Exposure

This Canadian stock may not be the first you think of when hearing "AI stock," but it should be.

Read more »

investor looks at volatility chart
Investing

3 Stocks Down More Than 25% to Buy During the Market Volatility

These three stocks have become ultra-cheap in the current market environment, making them some of the best investments to buy…

Read more »

hand stacking money coins
Dividend Stocks

RRSP Investors: 2 TSX Stocks With High Dividend Yields to Consider Now

These TSX stocks now offer dividend yields above 6%.

Read more »

Investor wonders if it's safe to buy stocks now
Investing

A Canadian Safety Stock to Pivot Toward in April

Dollarama (TSX:DOL) stock looks like a defensive growth stock poised to rise into April and beyond. Don't miss the melt-up…

Read more »

woman analyze data
Dividend Stocks

Why I’d Allocate $8,000 to These 3 Low-Volatility TSX Stocks for Steady Returns

Low-volatility TSX stocks like Fortis can offer investors some predictability and shelter in this wildly volatile market.

Read more »