Shopify Inc. Is Overbought: Is Now the Time to Sell?

Shopify Inc (TSX:SHOP)(NYSE:SHOP) stock has soared this year, but is there any upside left for new investors?

| More on:

After a slow start to the year, Shopify Inc. (TSX:SHOP)(NYSE:SHOP) has recovered quite well, with its share price rising around 70% year-to-date. But with the stock coming off a 52-week high recently, one question investors might be asking is this:

Is it time to sell Shopify?

Selling a stock can be more difficult decision than deciding whether or not to buy. It would take a great deal of luck to be able to sell at precisely the right time to maximize your profits, but unless you’re planning to hold the stock for decades, timing will likely play a big factor in your overall return.

In Shopify’s case, the stock has been very volatile in the past year, and it can be difficult to gauge where the stock is headed. One way that we can do that is by using technical analysis, specifically, the Relative Strength Index (RSI).

RSI calculates the gains and losses that a stock posts over the past 14 trading days; the heavier that the losses are relative to the gains, the lower the RSI number and vice versa. An RSI value of 30 and below indicates the stock is oversold, while a value of 70 and over indicates that it is overbought.

Currently, Shopify sits at an RSI level of around 70, and has been there for more than a week. The last time that Shopify’s stock hit this high of an RSI level was back in March, when it closed at just over $200. The stock would go on to fall to below $150 in a steep sell-off soon after.

However, it’s debatable as to just much this decline had to do with the stock being overbought versus Shopify receiving yet another critical report from Citron Research.

Valuation has been high for some time

From a value investor’s perspective, the time to sell would have been long ago; however, when it comes to tech stocks, valuations have limited power in predicting when a stock will go down. It’s not hard to find stocks on the NASDAQ that are valued at more than 100 times earnings, some are at multiples of more than 200 times earnings.

Shopify doesn’t have a price-to-earnings multiple because it’s missing the denominator in the equation. The company first needs to consistently post a profit in order for it to be able to have a useful multiplier. But with the stock trading at 17 times earnings and nearly 30 times its sales, it would be a big premium using any metric.

The stock is very expensive, especially for a company that softened its guidance recently.

Bottom line

Shopify’s share price seems to have gotten stronger for no discernible reason, and it could be overdue for a dip in price. If you’ve made a decent gain off Shopify, you may want to consider selling today, because the one thing the stock has proven in the past is that it can drop in value very quickly.

A high valuation, disappointing prospects for growth, increasing competition, and an indicator suggesting that the stock is overbought make it clear that the share price may not have much room to rise from where it stands today.

Fool contributor David Jagielski has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and SHOPIFY INC. Shopify is a recommendation of Stock Advisor Canada.

More on Investing

dividends can compound over time
Dividend Stocks

2 Dividend Stocks to Lock In Now for Decades of Passive Income

These two Canadian dividend stocks are both defensive and generate tons of cash flow, making them ideal for passive-income seekers.

Read more »

man looks surprised at investment growth
Dividend Stocks

If I Could Only Buy and Hold a Single Stock, This Would Be it

Brookfield (TSX:BN) is a very high-quality stock.

Read more »

ETF is short for exchange traded fund, a popular investment choice for Canadians
Dividend Stocks

The ETFs That Canadians Are Sleeping On (But Shouldn’t Be) Right Now

These three high-quality Canadian ETFs are perfect for investors in 2026, especially with increasing uncertainty and volatility in markets.

Read more »

A worker drinks out of a mug in an office.
Investing

3 Undervalued Canadian Stocks to Buy Immediately

Snatch up high-quality, underperforming, and undervalued Canadian stocks, such as BCE, to generate real long-term wealth.

Read more »

boy in bowtie and glasses gives positive thumbs up
Dividend Stocks

My Top Pick for Immediate Income? This 7.6% Dividend Stock

Slate Grocery REIT is an impressive high-yield option for investors seeking reliable income from defensive retail.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

CRA: How to Use Your TFSA Contribution Limit in 2026

After understanding the CRA thresholds, the next step is to learn the core strategies in using your TFSA contribution limit…

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

9.3% Dividend Yield: Buy This Top-Notch Dividend Stock in Bulk

This dividend stock trades at a discount of about 15% and offers a 9.3% dividend yield for now.

Read more »

stock chart
Investing

All-Weather TSX Stocks for Every Market Climate

Given their resilient business model and attractive growth prospects, these two all-weather TSX stocks would be excellent additions to your…

Read more »