Did You Really Buy Corus Entertainment Inc. (TSX:CJR.B) for the Dividend?

Corus Entertainment Inc. (TSX:CJR.B) reported almost a $1 billion loss, forcing it to cut the dividend by 80%. That’s the least of its worries.

| More on:

The fact that Corus Entertainment Inc. (TSX:CJR.B) cut its dividend June 27 by almost a loonie shouldn’t come as a surprise to any investors in its stock.

Fool contributors Matt Litalien and Joey Frenette both alluded to the potential for a dividend cut in articles they wrote in June prior to the recent announcement, and most analysts were already calling for a reduction in its annual payout.

I’m not sure anyone could have predicted an 80% cut, but in hindsight, Corus’s business did look awfully troubled, providing plenty of warning signs.

A 13% yield

In mid-January, I’d warned investors that owning any stock yielding 13% was a bad idea; Corus wasn’t any different.

The fact is, Corus has too much debt, which wouldn’t be the end of the world if it wasn’t operating in an industry that’s definitely not firing on all cylinders. Revenues are down, EBITDA earnings aren’t great, and it has plenty of one-time impairment charges, making it difficult to accurately assess the true damage to its business model.

Anyone who is a dividend investor should have known that Corus wasn’t worthy of consideration, because it hasn’t increased its dividend in over three years. Sure, some companies have a capital-allocation policy that pays a fixed dividend that never changes regardless of economic success, but that’s not the case with Corus.

Corus was using this fabulous dividend yield to attract new investors and pacify existing shareholders, while it worked on turning around its business.

I like to think of it as a bribe, but any way you slice it, the dividend should have been ditched ages ago. According to the Globe and Mail, Corus will save $150 million annually with the 80% cut, which will go to reducing its debt.

It’s about time. Frankly, I have no idea why it didn’t suspend the dividend altogether until further notice. I don’t know if it would have helped or hindered Corus’s wounded stock price at this point, but it would have let investors know that any bet on the company is purely speculative.

Instead, Executive Chair Heather Shaw suggested in its press release announcing the dividend cut that the company wanted to strike a balance between paying down its debt and keeping shareholders happy.

Poppycock.

Dividend investors should abandon ship

They say that you should sell your losers and ride your winners.

If you’ve bought Corus stock for more than $6 a share, I’m afraid your best course of action is to sell while it’s still trading above $5, because it’s very possible this situation could get a lot worse before it ever gets better.

Corus finished the third quarter ended May 31 with net debt (total debt less cash) of $1.9 billion — 3.4 times its annualized segment profit of $569.3 million. Corus wants to whittle that down to less than three times its annual segment profit.

It can do that in one of three ways.

First, it can maintain its annualized segment profit of $569 million while reducing net debt by approximately $217 million to $1.7 billion; it can increase its segment profit by $72 million (13% increase) without reducing its net debt; or it can do a little of both, which is the most likely course of action.

Is it enough?

Even if Corus lowers net debt to $1.7 billion and manages to increase its segment profit to $641 million over the next year — and that’s a big if — the company’s net debt would still be higher than its market cap, leaving only the most aggressive investors willing to give it the benefit of the doubt.

If you’re a dividend investor, my advice is to stick to stocks where the yield is between 2% and 3% and the dividend itself is growing by 6% or more annually over a decent amount of time.

It is those stocks that will deliver above-average returns.

Corus isn’t that stock — not by a long shot.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned.

More on Investing

oil and gas pipeline
Energy Stocks

Where Will Enbridge Stock Be in 3 Years?

After 29 straight years of increasing its dividend and a current yield of 6%, here's why Enbridge is one of…

Read more »

An investor uses a tablet
Tech Stocks

Canadian Tech Stocks to Buy Now for Future Gains

Not all tech stocks are created equal. In fact, these three are valuable options every investor should consider.

Read more »

calculate and analyze stock
Dividend Stocks

This 5.5% Dividend Stock Pays Cash Every Single Month!

This REIT may offer monthly dividends, but don't forget about the potential returns in the growth industry its involved with.

Read more »

concept of real estate evaluation
Stocks for Beginners

2 No-Brainer Real Estate Stocks to Buy Right Now for Less Than $1,000

These two real estate sector-focused stocks have the potential to deliver strong returns on your investments in the coming years.

Read more »

Pumpjack in Alberta Canada
Energy Stocks

Is Enbridge Stock a Buy, Sell, or Hold for 2025?

Enbridge stock just hit a multi-year high.

Read more »

Silver coins fall into a piggy bank.
Dividend Stocks

How to Use Your TFSA to Earn up to $6,000 Per Year in Tax-Free Passive Income

A high return doesn't mean you have to make a high investment -- or a risky one -- especially with…

Read more »

Asset Management
Stock Market

3 of the Best Canadian Stocks to Buy Right Now

Are you looking for stocks that could be a major bargain right now? These three Canadian stocks could provide some…

Read more »

path road success business
Dividend Stocks

2 High-Yield Dividend Stocks to Buy Hand Over Fist and 1 to Avoid

High yields are great and all, but only if returns come with them. And while two of these might, another…

Read more »