This TSX Small Cap Is Music to Investorsโ€™ Ears

Trading under $9, Montreal-based Stingray Digital Group Inc. (TSX:RAY.A) appears to be one of the better bargains on the TSX right now.

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If the headline to this article read โ€œThe Best Stocks to Buy Under $10โ€, Stingray Digital Group (TSX:RAY.A) would, in my opinion, be at the top of the list.

Hereโ€™s why.

Investors misread acquisition

At the end of April, Stingrayโ€™s stock hit an all-time high of $11.05, only to come crashing back to earth May 2 after announcing it would acquire Halifax-based radio station owner Newfoundland Capital Corporation for $618 million, including the assumption of debt.

Investors couldnโ€™t understand why Stingray, a company that specializes in providing recorded music to cable providers, would want anything to do with 72 old-time radio stations.

So, they walked.

However, if they had spent a little more time contemplating what the NewCap deal brought to the table, analysts believe they would have come to a far different conclusion.

โ€œStingray is one of the most underrated media successes in Canada, in my view,โ€ GMP Securities analyst Deepak Kaushal said in an e-mail to the Globe and Mail recently.

Currently, Kaushal has a โ€œbuyโ€ rating on the companyโ€™s stock, as do five out of the other six analysts who cover it.

Analysts are positive about the acquisition because of the free cash flow (FCF) it will generate once NewCap is integrated with Stingray, a move that will allow the company to continue to make additional acquisitions across all platforms, including old-school radio stations.

โ€œThere are many tuck-ins to do around the world. Our strategy is to mix the old school with the new school,โ€ CEO Eric Boyko said in a recent interview. โ€œItโ€™s going to take a few quarters for us to prove our strategy.โ€

The Caisse is onboard

As Iโ€™d stated in July, the Caisse de dรฉpรดt et placement du Quรฉbec, a big investor in Stingray, bought another $40 million in stock to help pay for the NewCap acquisition โ€” a big thumbs-up from one of Canadaโ€™s largest and most successful institutional investors.

Two years ago, Iโ€™d recommended investors consider Stingrayโ€™s stock, in part because the Caisse was such a big believer in the company, but also because most of its revenue is recurring in nature (approximately 89%), providing a consistency of cash flow thatโ€™s very rare among small-cap stocks.

โ€œBusinesses kill for this kind of consistent revenue generation. Investors seek out companies like this because theyโ€™re a delight to own. Thatโ€™s why Caisse upped its stake,โ€ I wrote at the time. โ€œHowever, most investors will probably shy away from Stingray because of its size.โ€

The bottom line on Stingrayโ€™s stock

Stingray expects to close the NewCap acquisition by the end of the year. Once done, it will generate FCF of approximately $70 million on an annual basis, considerably higher than the $33 million in fiscal 2018.

Based on its current market cap of $356 million, weโ€™re talking about an FCF yield (based on market cap) of 19.6%, providing a compelling value buy for anyone willing to put aside their feelings about small-cap stocks.

Assuming Stingrayโ€™s enterprise value is $806 million (Market cap of $356 million plus $450 million in debt), its FCF yield becomes 8.7%, sufficiently above the 8% minimum value investors tend to look for when considering whether to buy a stock.

Either way, I can see Stingray becoming a $1 billion market cap by this time in 24 months, but a lotโ€™s got to go right between now and then.

Should you invest $1,000 in Stingray Group Inc. right now?

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This article represents the opinion of the writer, who may disagree with the โ€œofficialโ€ recommendation position of a Motley Fool premium service or advisor. Weโ€™re Motley! Questioning an investing thesis โ€” even one of our own โ€” helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Will Ashworth has no position in any stocks mentioned.

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