Should Aurora Cannabis Inc. (TSX:ACB) Stock Be in Your Portfolio Today?

Aurora Cannabis Inc. (TSX:ACB) jumped 70% in the second half of August. Are more big gains on the way?

| More on:
lush marijuana plants

The spectacular rise of the marijuana sector has captured the attention of investors in Canada and abroad.

In just a few years, fledgling start-ups that struggled to find financing now have major global corporations beating down their doors to get a foothold in the disruptive segment. Competition is intense, and Aurora Cannabis (TSX:ACB) has emerged as one of the leaders.

Let’s take a look at the Edmonton-based marijuana company to see if it deserves to be on your buy list.

Growth

Consolidation has been the name of the game, and Aurora Cannabis has certainly played its part, gobbling up at least 10 other companies in an effort to position itself to be a major player in both the Canadian and European medical marijuana markets, with an eye on the recreational opportunities to come.

The largest and most notable deals included the all-stock purchases of CanniMed in early 2018 and the recently closed acquisition of MedReleaf. Scale is critical to success in the cannabis segment, as companies need to have the ability to meet demand from the provinces as Canada launches its recreational market.

Aurora now has more than 570,000 kg of funded production capacity, making it a leader in the space.

Partnerships

Aurora continues to build partnerships in the industry, and investors are speculating on a potential deal with a major international beverage company in the wake of the recent move by Constellation Brands to boost its stake in Canopy Growth to 38%.

Rumours are swirling that global spirits giant Diageo is looking to find a dance partner in the Canadian space, and Aurora would certainly be one of the top candidates, given the company’s strong position in both Canada and Europe.

The report that Diageo was in talks with three Canadian companies recently sent share prices soaring in the sector. Aurora jumped from a 2018 closing low of $5.34 on August 14 to above $9, as investors piled in on the hopes of a huge premium, similar to the one received by Canopy Growth.

Valuation

At the time of writing, Aurora trades for $9 per share, putting the market capitalization at roughly $8.8 billion. That’s a lofty price by any measure, and the incredible valuation is the reason investors have to be careful when looking at Aurora or any of its peers.

Should you buy?

Owning any of the marijuana stocks today is risky, given the massive run-up in the stock prices. The long-term potential is certainly appealing, but investors should prepare for ongoing volatility. In fact, I wouldn’t be surprised to see a healthy round of profit taking once the Canadian recreation market actually launches.

In the case of Aurora, the 70% surge since the middle of August is likely overdone, especially if a major deal with a beverage company doesn’t pan out. At this point, I would look for other investment opportunities.

Should you invest $1,000 in Hamilton Enhanced Multi-sector Covered Call Etf right now?

Before you buy stock in Hamilton Enhanced Multi-sector Covered Call Etf, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Hamilton Enhanced Multi-sector Covered Call Etf wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Andrew Walker has no position in any stock mentioned.

More on Investing

shoppers in an indoor mall
Dividend Stocks

6.2% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

This dividend yield may not be double digit, but it's far safer than many others out there.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

1 Magnificent TSX Value Stock Down 28% I’m Buying With Confidence

goeasy is a rare combination of value, income, and growth worth considering today for high-risk, long-term investors.

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

My Top 2 TSX Tech Stocks: Smart Bets for Canadian Technology Exposure

Here's why Kinaxis (TSX:KXS) and Shopify (TSX:SHOP) remain two of my top TSX tech stock picks in this current market,…

Read more »

Trans Alaska Pipeline with Autumn Colors
Dividend Stocks

This Canadian Pipeline Paying 5.5% is My Top Pick for Income Investors

Pembina Pipeline stock’s 5.5% yield, strong contracts, and minimal tariff impact make it a top pick for income investors seeking…

Read more »

customer uses bank ATM
Stocks for Beginners

How to Approach CIBC Stock in 2025

CIBC stock is one of the best banks out there, and yet it doesn't really get the attention it deserves.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

I’d Put $7,000 in This Reliable Monthly Dividend Payer – Immediately

The following three monthly paying dividend stocks can deliver a reliable passive income.

Read more »

stocks climbing green bull market
Top TSX Stocks

Where I’d Invest $13,000 in the TSX Today

TSX stocks that are benefitting from strong fundamentals and offer investors good entry points today include Enbridge and Aecon.

Read more »

Happy shoppers look at a cellphone.
Dividend Stocks

The Only TSX Stock I’d Buy and Hold for the Next 20 Years

This TSX stock offers growth potential, consistent income, and solid value. These characteristics will result in above-average returns.

Read more »