Is It Better to Invest in Quality Stocks or Bargain Stocks?

Which of these stocks will you invest in today? Manulife Financial Corporation (TSX:MFC)(NYSE:MFC) or Intact Financial Corporation (TSX:IFC)?

| More on:

Both Intact Financial (TSX:IFC) and Manulife Financial (TSX:MFC)(NYSE:MFC) are in the insurance industry. However, the former is viewed as a higher-quality name.

One proof is that the market often prices Intact stock at a higher multiple than the stock of Manulife. For example, Intact’s eight-year normal price-to-earnings (P/E) multiple is 16, while Manulife’s is 12.8.

Another sign of Intact’s quality is that its five-year return on equity is about 12%, compared to Manulife’s 9%. As well, Intact’s recent net margin was 6.8%, which is higher than Manulife’s 4.2%.

I must point out that from an investment-to-investment comparison, Intact is a higher-quality company. However, it’s not really fair to compare the two like this because Intact is in the property and casualty industry, while Manulife is in the life and health insurance industry. A fairer comparison would be between Manulife and Sun Life Financial.

Is it better to invest in quality stocks or bargain stocks?

Earlier this year, I’d debated if I should invest in Intact or Manulife. Specifically, I considered Intact when it was trading at a good valuation at below $95 per share. In about three months, the quality stock has popped +14% to a fairer valuation, while Manulife remains a bargain stock.

At about $24 per share as of writing, Manulife trades at a P/E of about 9.4, while it’s estimated to grow its earnings per share (EPS) by about 11% per year for the next three to five years.

What about the valuation of Intact? At about $108 per share as of writing, the stock trades at a P/E of about 18.8 and is estimated to grow its EPS by about 15% per year for the next three to five years. So, Intact is still a decent value, but Manulife is an even bigger bargain.

I’ve explained previously why Manulife may be priced at a bargain. Stocks that trade at a bargain can remain cheap for an extended period of time. So, investors need to be patient.

It never hurts to focus on quality businesses. However, investors need to be cognizant of how much they pay. If you pay a reasonable valuation for a quality stock, you can get steady, above-average returns. However, if you overpay for a quality company, it could take some time for the company’s earnings to catch up, and you’ll likely get sub-par near-term returns as a result.

Bargain stocks can deliver higher returns than quality stocks bought at a reasonable valuation. However, it could take time for bargain stocks’ multiples to revert to the norm.

That’s why an investment in Intact five years ago delivered returns of about 11.2% per year, while an investment in Manulife delivered about 13.2%. I should mention that the actual EPS growth rates affect how well stocks perform as well. Generally, the higher the growth rate, the better.

Investor takeaway

The best scenario is to buy quality businesses at bargain prices. However, these opportunities don’t come very often. It’s a personal investment choice to choose between paying higher multiples for quality businesses or buying bargain stocks to aim for higher returns.

In my opinion, purchasing Manulife today over Intact should deliver higher returns for a three- to five-year investment.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Kay Ng owns shares of Manulife. Intact is a recommendation of Stock Advisor Canada.

More on Dividend Stocks

Woman in private jet airplane
Dividend Stocks

Could This Undervalued Canadian Stock Be Your Ticket to Millionaire Status?

If your goal is to build a million-dollar portfolio, you need stocks that can give you that kind of growth…

Read more »

top TSX stocks to buy
Dividend Stocks

1 Magnificent Canadian Dividend Stock Down 14% to Hold for Decades

This dividend stock may be down by 14%, but I absolutely would see this an opportunity to buy up a…

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

Want a $990 Monthly OAS Payment? Here’s What You Need to Do

Canadian seniors have a financial incentive to delay OAS payments and many ways to boost retirement income.

Read more »

coins jump into piggy bank
Dividend Stocks

A 10% Dividend Stock Paying Out Consistent Cash

This 10% dividend stock is one strong option for long-term income, but make sure you get a whole entire picture…

Read more »

analyze data
Stocks for Beginners

Young Investor? 4 Excellent Starter Stocks for Your TFSA

Looking for some excellent starter stocks for your portfolio? Here are four stocks that you will regret not buying in…

Read more »

Happy shoppers look at a cellphone.
Dividend Stocks

Must-Watch TSX Retail Stocks for 2025

Two TSX retail stocks that outperformed last year could be worth watching in 2025.

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

3 High-Yield Dividend ETFs to Buy to Generate Passive Income

Looking to make your money work harder in 2025? These 3 Canadian dividend ETFs deliver monthly passive income with yields…

Read more »

grow money, wealth build
Dividend Stocks

Should You Buy Fiera Stock for its 10% Dividend Yield?

If you're looking for a dividend stock, Fiera stock is certainly up there with its high yield. But how safe…

Read more »