Shopify Inc. (TSX:SHOP): Buy the Dip or Jump Ship?

Shopify Inc. (TSX:SHOP)(NYSE:SHOP) is down 21% from all-time highs. Is it finally time to back up the truck?

| More on:

The free lunch is over.

Shopify (TSX:SHOP)(NYSE:SHOP) stock has fallen into correction territory once again for the sixth time over the past year. This time it’s courtesy of a broader pullback in high-tech growth stocks as investors are shivering over the negative implication from Fed chair Jay Powell’s overly hawkish tone, which aims to combat inflation, potentially putting the stock market and the economy at an escalated risk of a slowdown.

Unlike Mr. Powell’s predecessor, Janet Yellen, Mr. Powell isn’t letting timely economic data influence his decision, which has many pundits calling for a faster and more furious rate hike schedule over the year ahead. That’s scaring investors, especially those heavily invested in high-growth names, many of which have developed a considerable amount of froth of late.

Explosive growth names like Shopify are getting hit the hardest as investors move their money out of growth and into value. As this continues, I suspect much more downside pressure for Shopify in the near-term, and if the Fed triggers a recession, Shopify stock could easily fall back into the double-digits.

Shopify stocks could get crushed come the next recession

Shopify is a cyclical stock on steroids. With many of its small-and-medium sized clients on month-to-month subscriptions, an economic downturn would allow merchants to cancel their subscriptions at a whim as business sours in conjunction with the plunge in consumer spending.

Small businesses aren’t as solvent as their larger counterparts, and as a result, the probability of insolvency is high once the economy heads south.

Simply put, a recession would hit Shopify where it hurts. And while the company’s larger, more robust subscribers will likely stick around, it’s difficult to quantify just how many smaller, lower-quality merchants will be headed for the exits at the first signs of trouble.

When is Shopify a buy?

In the grander scheme of things, Shopify is an outstanding growth king.

The company has several secular tailwinds (e-commerce, marijuana, digital payments, SaaS) to its back. However, given that we’re in the late stages of the current market cycle and the probability of a recession is quite high over the next three years, I’d advise just keeping Shopify on your shopping list for now, at least until after the swamp of lower-quality merchants has been drained after an economic downturn.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of Shopify and Shopify. Shopify is a recommendation of Stock Advisor Canada.

More on Investing

A airplane sits on a runway.
Stocks for Beginners

1 Magnificent Airline Stock Down 14% to Buy and Hold Forever

This airline stock may have dropped by 14% recently, but that could be the perfect jumping-in opportunity.

Read more »

Man data analyze
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $400 Per Month?

Here's some passive-income math to get your journey to financial freedom started.

Read more »

happy woman throws cash
Investing

2 TFSA Stocks That Are Screaming Buys in December

Do you still have some contribution room available in your TFSA? If so, these two discounted Canadian stocks should be…

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Wednesday, November 27

U.S. personal consumption expenditure and quarterly GDP data will remain on TSX investors’ radar today as concerns about Trump’s tariff…

Read more »

Asset Management
Dividend Stocks

A 10% Dividend Yield Today! But Here’s Why I’m Buying This TSX Stock for the Long Term 

A 10% dividend yield stock has risks in the short term but growth in the long term. This stock is…

Read more »

Hand Protecting Senior Couple
Retirement

2 High-Yield Dividend Stocks for Canadian Retirees

These stocks still offer attractive yields for investors seeking passive income.

Read more »

Trans Alaska Pipeline with Autumn Colors
Energy Stocks

Top Oil and Gas Stocks to Buy Now in Canada

Oil and gas stocks are in the limelight, making new highs. You could consider buying these stocks to take advantage…

Read more »

Transparent umbrella under heavy rain against water drops splash background. Rainy weather concept.
Dividend Stocks

The Safest Dividend Stocks That Could Pay Big Bucks Forever

These two safe Canadian Dividend Aristocrats could help you earn safe income for decades to come.

Read more »