TFSA Investors: Approach These 2 Luxury Brand Stocks With Caution!

Find out why investors will want to be careful buying stock in luxury brand Canada Goose Holdings Inc (TSX:GOOS)(NYSE:GOOS) as we head into the back half of 2019.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Fears continue to persist among investors that our economy may be at risk of heading into a recession owing to a confluence of risks that have arisen over the past eight months, including ongoing trade negotiations, unrest in the Middle East, uncertainty concerning the eventual Brexit, and, more recently, heightened political tensions in Hong Kong.

That doesn’t mean there’s reason to panic; there are still plenty of high-quality companies out there that are available at attractive prices.

Truth be told, Foolish investors ought to be using this latest spell of market uncertainty to be averaging down and investing for the long term.

Yet with markets around the world mostly flat over the past year or so, there is some chance that the stocks of luxury brand companies could be at more risk.

Higher-income-earning households tend to get a greater share of their incomes from passive investments like the stock market, meaning that when the stock market isn’t generating its typical 10% or more annual returns, these companies tend to be at higher risk of seeing a downturn in their sales.

Canada Goose Holdings (TSX:GOOS)(NYSE:GOOS) is one of those types of luxury brands that investors may want to be careful with over the next couple of months.

GOOS caught fire with the smash-hit popularity of its down-filled winter parkas and has thus far jumped all over the opportunity, expanding into new international markets while building a more diverse product line, including more seasonally appropriate outerwear for the warmer months.

Yet despite delivering 59.1% sales growth in the first quarter, it’s still not profitable, losing $29.4 million during the quarter, or $0.27 per basic and diluted share.

That’s a larger net loss than what the company had posted a year ago.

While management is still reaffirming the full-year guidance that it laid out at the start of the year, that’s going to make the back half of 2019 especially important. If the economy ends up going into a recession, and consumer spending takes a hit as a result, that could prove disastrous for GOOS and the company’s shareholders.

Another company that could find itself in trouble later this year is Italian luxury car manufacturer Ferrari, which was spun off from Fiat Chrysler Automobiles in January 2016.

For my money, I tend to favour investments in more defensively natured companies, like, for example, Alimentation Couche-Tard, the owner of the Circle K and Couche-Tard chain of convenience stores and gas bars, which has quietly become Canada’s second-largest company by reported revenues.

Or, for those in search of current streams of dividend income, shares of a company like Suncor Energy or even Brookfield Renewable Partners could be a good bet.

Suncor, currently the largest operator within the Canadian oil sands, has a 4.46% annual dividend following a 16.6% hike earlier this year.

Meanwhile, BEP is not bad in its own right, currently yielding 5.33% with plans to raise its payout by mid- to high single digits over each of the next couple of years.

Foolish bottom line

Hopefully, GOOS and its management team will be able to weather the threat of this storm that may be looming on the horizon.

But until we get more clarity on what the next couple of months are going to look like, I think I’d lean towards something offering a little more stability for the time being.

Should you invest $1,000 in Canada Goose Holdings right now?

Before you buy stock in Canada Goose Holdings, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Canada Goose Holdings wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Jason Phillips has no position in any of the stocks mentioned. Couche-Tard is a recommendation of Stock Advisor Canada. Brookfield Renewable is a recommendation of Dividend Investor Canada.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

A train passes Morant's curve in Banff National Park in the Canadian Rockies.
Investing

Where Will Canadian National Railway Be in 8 Years?

Canadian National Railway (TSX:CNR) stock could be a bargain for those who buy and hold for the next eight years.

Read more »

Canadian Dollars bills
Retirement

5 Canadian Monthly Dividend Stocks to Buy and Hold in Your TFSA for Retirement Income

Monthly dividend stocks can be a way of creating passive income in retirement, but these are some of the best.

Read more »

tsx today
Stock Market

TSX Today: What to Watch for in Stocks on Monday, April 28

Falling commodity prices could pressure the TSX at the open today as Canadians head to the polls in parliamentary elections.

Read more »

Investing

$1,000 Ready to Deploy? 3 Quality TSX Stocks for Canadian Investors

Amid improving investors sentiments, the following three Canadian stocks offer excellent buying opportunities.

Read more »

Blocks conceptualizing the Registered Retirement Savings Plan
Dividend Stocks

RRSP Investors: 3 Canadian Dividend Stocks to Buy on Dips

These stocks have strong track records of dividend growth and now trade at discounted prices.

Read more »

concept of real estate evaluation
Dividend Stocks

Beyond Real Estate: These TSX Income Generators Could Deliver Superior Passive Income for Canadians

These two TSX dividend stocks could offer Canadian investors a reliable income stream and strong long-term upside, without relying on…

Read more »

Confused person shrugging
Dividend Stocks

Better TSX Dividend Stock to Own: Manulife or Sun Life?

While Sun Life stock has outpaced Manulife in the last two decades, which dividend-paying insurance giant is a good buy…

Read more »

A plant grows from coins.
Energy Stocks

Got $25,000? Turn it Into $200,000 in a TFSA as Canadian Dollar Gains

This energy stock may not have a high dividend, but it certainly has a high rate of growth to look…

Read more »