Apple’s Big Event: What to Watch

Here’s what investors will be watching during Apple’s keynote on Tuesday.

| More on:

It’s that time of the year. On Tuesday morning, Apple (NASDAQ: AAPL) is set to host its annual September product event. New iPhones, of course, are usually the main event. But other new products and services may get some attention, too.

Apple executives are scheduled to take the stage tomorrow at 10 a.m. PDT at the company’s Steve Jobs Theater in its Apple Park campus in Cupertino, California. Rumors circulating ahead of the event are rampant, as usual. Beyond the company’s usual iPhone refresh, Apple could potentially unveil an updated Apple Watch, new MacBook Pros, and more. But investors will likely be focused on two main areas: iPhones and services.

Can new iPhones reverse the segment’s declining sales?

The pressure is on for Apple’s iPhone business. For the trailing-nine-month period ending Jun. 29, iPhone revenue fell 15% year over year. This highlights how challenging it has been for Apple to grow its iPhone revenue during the company’s latest iPhone lineup’s product cycle. The iPhone September 2018-launched XS, XS Max, and XR simply weren’t exciting enough to help Apple live up to the iPhone X’s blockbuster performance in the prior fiscal year.

Of course, the iPhone represents a significant portion of Apple’s business. To be exact, iPhone accounted for nearly 56% of Apple’s trailing-nine-month revenue. Lackluster iPhone sales compared to Apple’s fiscal 2018, therefore, have weighed heavily on the tech giant’s overall financial performance. During the trailing-nine-month period ending June 29, Apple’s total sales fell 3% and net income declined 8%.

To differentiate its iPhones this year, rumors suggest much of the focus may be on their cameras. The ever-active Apple rumor mill is guessing that Apple will refresh all three of last year’s iPhones with new versions of the same sizes. However, this year’s upgrades to the iPhone XS and XS Max will reportedly include triple-lens camera setups, while the upgraded iPhone XR will get a dual-lens camera for the first time. Of course, all three of the phones are also expected to get new processors. Some new colors are expected, too.

Will new services help Apple return to growth?

While the iPhone still accounts for the bulk of Apple’s revenue and operating profits, the tech company’s services business is arguably equally important to investors. That’s because the segment offers a sustainable revenue stream, is growing faster than the iPhone, and has an impressive gross profit margin of 64.1%. Therefore, though Apple’s services segment is smaller than iPhone, it’s more important to the company’s long-term growth story.

While it would be great to see Apple launch yet another new service on Tuesday, the company’s discussion of services during the event may focus primarily the four new services announced earlier this year. Apple could give updates on the two of these services that have already launched — Apple News+ and Apple Card — or it could provide more details on the two of these services it hasn’t brought to market yet: Apple TV+ and Apple Arcade. Both of these services are supposed to launch this fall.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Daniel Sparks has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Apple. The Motley Fool has the following options: short January 2020 $155 calls on Apple, long January 2020 $150 calls on Apple, short January 2020 $155 calls on Apple, and long January 2020 $150 calls on Apple. The Motley Fool has a disclosure policy.

More on Tech Stocks

A data center engineer works on a laptop at a server farm.
Tech Stocks

3 No-Brainer Data Centre Stocks to Buy With $500 Right Now

Data centres are going to be a huge growth opportunity in the next decade. And these are the top buys.

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

Is OpenText Stock a Buy, Sell, or Hold for 2025?

OpenText stock has fallen in the last few years, but that could mean this top tech stock remains an undervalued…

Read more »

AI microchip
Tech Stocks

Celestica Stock: Buy, Sell, or Hold?

Celestica's stock price has rallied 950% in the last five years. Will the AI boom send it even higher in…

Read more »

data analyze research
Tech Stocks

2 Ridiculously Cheap Growth Stocks to Buy Hand Over Fist in 2024

Well Health Technologies is a cheap growth stock to buy for its record-breaking results, massive revenue growth, and profitability.

Read more »

A worker uses a double monitor computer screen in an office.
Tech Stocks

4 Reasons to Buy Kinaxis Stock Like There’s No Tomorrow

Kinaxis stock has a strong past. But there is even more to look forward to from this top tech stock.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Future of AI: Best Canadian Stocks to Buy Now

Here are two of the best AI-focused stocks in Canada that you can consider adding to your portfolio before it’s…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Tech Stocks

2 TFSA Stocks to Buy Right Now With $7,000

Are you looking for growth stocks that can help you maximize the tax-free withdrawals of the TFSA? This article is…

Read more »

cloud computing
Tech Stocks

3 No-Brainer Tech Stocks to Buy Right Now for Less Than $1,000

Not all tech stocks are the risky investments that many think they are. Which is why we're focusing on the…

Read more »