Aphria (TSX:APHA) Loses its Biggest Customer: Sell the Cannabis Stock?

Should investors sell Aphria Inc.’s (TSX:APHA)(NYSE:APHA) stock after a big customer loss?

| More on:

News on Tuesday is that cannabis firm Aphria (TSX:APHA)(NYSE:APHA) has lost a major supply deal that could have materially benefited the company and its stock investors over the next five strong years, and the company could be liable to refund the customer and pay damages.

What we know

  • Aphria entered an initial five-year wholesale cannabis supply agreement with Emblem Corp in September 2018;
  • The agreement was for the supply and delivery of 175,000 kilograms of marijuana products;
  • Shipments were supposed to commence by May 1, 2019; and
  • The customer says there’s a default.

As the latest news claims, Aphria failed to meet its supply obligations to Emblem, a subsidiary of Aleafia Health (TSX:ALEF), and the big customer has thus terminated the deal effective October 7, 2019, and has highlighted its rights to demand a refund for the unused balance on its deposit as well its rights to seek damages as a result of the supplier’s default.

The big question is whether the company willingly defaulted on its biggest supply agreement.

The biggest supply agreement?

The Emblem deal was probably the biggest long-term supply contract for the company and was several times bigger than its quantified provincial supply agreements in Canada by August 2018.

Total provincial supply deals announced by management in the run up to recreational cannabis legalization in October 2018 reached 24,000 kilograms per annum by August last year, yet the Aleafia deal asked for 25,000 kilograms in the first year, rising to 45,000 kilograms in the fifth year ending in April 2024, making it potentially the biggest single supply deal for the company.

Why did APHA default?

Management quickly expressed its disappointment with the contract termination as “the company had every intention to fulfilling its obligations under the agreement.”

Evidently, Aphria may not have willingly defaulted on this wholesale deal, and we can only speculate on the company’s potential incapacitation due to significant production licensing delays on both its facilities by Health Canada.

Management anticipated the company’s annual production capacity to reach 255,000 kilograms this year, but that was depended on licences from Health Canada, and things went wrong.

The company’s flagship facility only received full licences recently, while the largest Diamond facility is yet to be licensed for production, even if retrofitting and construction works were completed way back in 2018 for and a first harvest could have been made by January this year.

The company is possibly getting punished for its failure to obtain critical regulatory licences on time.

Sell the stock?

In a statement, Aphria claims that this agreement is not a material part of the company’s business and operations and hinted that the “parties are contractually obligated to negotiate for a period of 30-days following the receipt of a formal notice of termination” and that it will vigorously defend itself should Aleafia claim for any damages.

Maybe the loss isn’t significant, but if the company were to be caught up in a supply glut when everyone else ramps up to full production next year, management could regret ever losing this legacy five-year deal that could significantly boost revenue growth.

Further, this isn’t just a customer loss. Aphria could lose its shareholding in Aleafia as a result of this fallout. The initial agreement resulted in a $22.8 million deposit composed of a $12.8 million cash payment and 6,952,169 in shares, which were locked up and would be released in five tranches, as the company met its supply obligations during the term of the contract.

While I wouldn’t rush to the exits, the loss is big, and contrary to what management claims, the combined revenue and equity losses could be somehow material.

Fool contributor Brian Paradza has no position in any of the stocks mentioned.

More on Cannabis Stocks

runner checks her biodata on smartwatch
Cannabis Stocks

Average TFSA and RRSP Balances at Age 45: Are You on Par?

Most 45-year-olds have less than $100,000 combined in their TFSA and RRSP. Here's how TerrAscend could help you close the…

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Risky Stocks That Could Send Your $100,000 Investment to $0

Cannabis stocks look risky because price wars, dilution, and regulation can turn one weak quarter into a long drawdown.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

My Biggest Investing Regret in 2025 Was Buying This Stock

Canopy Growth is a cautionary reminder to buy businesses, not headlines, especially in hype-driven sectors like cannabis.

Read more »

Yellow caution tape attached to traffic cone
Cannabis Stocks

2 Popular Stocks That Could Wipe Out a $100,000 Nest Egg

Aurora Cannabis (TSX:ACB) is one stock that could wipe out your nest egg.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Here’s Why I Wouldn’t Touch Canopy Growth Stock With a 10-Foot Pole

Down almost 99% from all-time highs, Canopy Growth is a beaten-down cannabis stock that remains a high-risk investment in 2026.

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

2 Stocks That Could Turn $100,000 Into $0 Faster Than You Think

Canopy Growth and Plug Power are two unprofitable stocks that remain high-risk investments for shareholders in 2026.

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Will Canopy Growth Keep the Losing Streak Going in 2026?

Canopy Growth Corp (TSX:WEED) was one of the market's biggest losers in 2025.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

TFSA Investors: An Undervalued Cannabis Stock You Can Buy for $500 Right Now

Down almost 70% from all-time highs, Curaleaf is a TSX cannabis stock that trades at an attractive valuation in December…

Read more »