Why Is Canada Goose (TSX:GOOS) Stock Down 12% in October?

With 50% upside, now is the perfect time to pick up Canada Goose Holdings’ (TSX:GOOS)(NYSE:GOOS).

| More on:

Once a high-flying growth company, Canada Goose Holdings (TSX:GOOS)(NYSE:GOOS) had its wings clipped in 2019. For the first time since it went public, Canada’s winter luxury brand is looking at a negative yearly return.

After fighting its way back to even on the year as of end of September, October has spooked investors once again. Thus far, the stock is down 12.45% through the first few weeks of the month. With no earnings and no company news to speak of, why has Canada Goose crashed? One word: China.

It has been at the heart of the company’s struggles for the most part of the year. Asia is a big untapped market for the company, and it opened its first flagship store in Hong Kong last October. Unfortunately, the timing of its Asian expansion could not have come at a worse time.

It comes smack in the middle of Trump’s trade war amid violent protests in Hong Kong — protests which mainland China strongly opposes. As such, there are concerns over weakness in Hong Kong that could damper the company’s growth prospects.

Is there reason for concern? While it’s certainly not ideal, there’s no reason to be overly pessimistic. Notably, the company has but one store in Hong Kong. If sales come in lower than expected, it shouldn’t prevent the company from achieving guidance of 20% revenue growth.

Analysts agree. In recent months, Canada Goose has received two upgrades thanks to depressed valuations. Analysts have a one-year average price target of $77.26 per share at writing. This implies almost 50% upside from today’s price of $52.20 per share. Even the lowest price on the street ($54.00) is above today’s price.

Strong brands continue to defy the notion that retail is dead. A good example of this is Aritzia (TSX:ATZ), which recently posted quarterly results that crushed expectations. Similar to Goose, it was trading at depressed valuations. As a result, it jumped by double digits on the day of earnings.

Aritzia has been successful thanks in large part to its status as a must-own brand. The same can be said of Canada Goose. It is the premier name in luxury winter wear. From Daniel Craig to Ryan Reynolds, Canada Goose also has its share of loyal celebrity followings. It is also among the most reputable brands in the country.

Over the next five years, earnings are expected to grow by an average of 25% annually. There aren’t many retail or clothing companies that are expected to grow at such a pace. Furthermore, it is likely that the company will exceed these estimates.

Why?

Since it went public in 2017, the company has beat on earnings every quarter which equates to 10 straight quarters of outperformance.

Thanks to its most recent downtrend, investors now have a chance to pick up the company on the cheap. Trading at 25 times forward earnings, Canada Goose’s stock has only been this attractive once before (earlier this year).

If you missed out on the last dip, consider yourselves lucky, as once again, investors are presented with an investment opportunity that can deliver significant alpha.

Should you invest $1,000 in Canadian Utilities right now?

Before you buy stock in Canadian Utilities, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Canadian Utilities wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor mlitalien owns shares of CANADA GOOSE HOLDINGS INC and Aritzia Inc.

More on Investing

shoppers in an indoor mall
Dividend Stocks

6.2% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

This dividend yield may not be double digit, but it's far safer than many others out there.

Read more »

Man holds Canadian dollars in differing amounts
Dividend Stocks

1 Magnificent TSX Value Stock Down 28% I’m Buying With Confidence

goeasy is a rare combination of value, income, and growth worth considering today for high-risk, long-term investors.

Read more »

Person uses a tablet in a blurred warehouse as background
Tech Stocks

My Top 2 TSX Tech Stocks: Smart Bets for Canadian Technology Exposure

Here's why Kinaxis (TSX:KXS) and Shopify (TSX:SHOP) remain two of my top TSX tech stock picks in this current market,…

Read more »

Trans Alaska Pipeline with Autumn Colors
Dividend Stocks

This Canadian Pipeline Paying 5.5% is My Top Pick for Income Investors

Pembina Pipeline stock’s 5.5% yield, strong contracts, and minimal tariff impact make it a top pick for income investors seeking…

Read more »

customer uses bank ATM
Stocks for Beginners

How to Approach CIBC Stock in 2025

CIBC stock is one of the best banks out there, and yet it doesn't really get the attention it deserves.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

I’d Put $7,000 in This Reliable Monthly Dividend Payer – Immediately

The following three monthly paying dividend stocks can deliver a reliable passive income.

Read more »

stocks climbing green bull market
Top TSX Stocks

Where I’d Invest $13,000 in the TSX Today

TSX stocks that are benefitting from strong fundamentals and offer investors good entry points today include Enbridge and Aecon.

Read more »

Happy shoppers look at a cellphone.
Dividend Stocks

The Only TSX Stock I’d Buy and Hold for the Next 20 Years

This TSX stock offers growth potential, consistent income, and solid value. These characteristics will result in above-average returns.

Read more »