DANGER: These 2 Blue-Chip Stocks Plunged ~25% in a Day

Should investors buy the dip at BlackBerry Ltd. (TSX:BB)(NYSE:BB) and another TSX index stock that recently suffered massive single-day drops?

| More on:

Just over a month ago, BlackBerry (TSX:BB)(NYSE:BB) and Gildan Activewear (TSX:GIL)(NYSE:GIL) were what you’d consider as garden-variety Canadian blue-chips. They were both relatively large and well-established (with market caps around or above $5 billion) firms with sound balance sheets, and appeared to be on fairly stable footing.

That was until the stocks of both companies shed around a quarter of their value in a single day following the release of their respective quarterly results. Such single-day moves are typical of penny stocks and speculative securities in sexy, bubble industries, not of cash-flow-generative firms like BlackBerry or Gildan, which have been publicly-traded entities for many years.

If you got caught with either name in your portfolio, you’re probably licking your wounds, wondering what went wrong, and how you could have protected yourself from such drastic downfalls.

While you do need a strong stomach to do well in investing, a 25% single-day plunge exceeds the pain threshold of many investors. As such, one is more likely to make a rash decision like panic selling without taking the opportunity to think things through.

This demands the question: how is one to avoid getting caught offside with troubled large-cap stocks?

While there’s no way to avoid substantial downside over the near term, there are some instances where the writing is already on the wall, and for those who care to look, substantial pain could be avoided.

As you may know, I called the Dollarama and Cineplex plunges months prior to the fact. Not because I had a crystal ball handy, but because industry trends led me to believe that the prices paid for such “growth” names were no longer warranted. You’d be surprised what a quarter of slowed growth could do to a stock if expectations are already sky-high.

In the case of Gildan, I warned investors many months ago about the stock’s overvaluation, eroding moat, and competitive pressures that would weigh on the top-line in spite of the firm’s stellar cost advantages.

This Friday, shares plunged violently in response to lower sales guidance (as one would expect given industry headwinds) and sub-par numbers that fell short of the expectations of many. The quarter seemed to be a big surprise to the downside when it shouldn’t have been, given the rich valuation, lack of catalysts, and unimpressive numbers from prior quarters.

Unfortunately, it took a 26% drop in the stock to convince analysts to lower their price targets substantially. And if you looked to them for guidance, you got hurt.

The BlackBerry single-day plunge was harder to foresee because of the low visibility and complicated nature of its business. BlackBerry continues to move deeper into the field of enterprise software after getting squeezed out of the hardware market against its will.

There are a tonne of moving parts at BlackBerry. And after some strategic acquisitions, the introduction of new services, and other significant transformative changes, it’s easy to lose sight of the firm’s near-term trajectory.

Many see BlackBerry as a potential turnaround candidate with CEO John Chen at the helm and legendary investor Prem Watsa maintaining his confidence in the business. Unfortunately, given the tremendous volatility in the stock, overextended moves were a given, and it was tough to steer clear of BlackBerry’s latest fallout.

Just because BlackBerry is down, though, doesn’t mean it’s out. A longer-term time horizon is needed to profit from such companies undergoing a continued transformation.

Rome wasn’t built in a day, after all.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette has no position in any of the stocks mentioned. Blackberry is a recommendation of Stock Advisor.

More on Investing

Asset Management
Dividend Stocks

A 10% Dividend Yield Today! But Here’s Why I’m Buying This TSX Stock for the Long Term 

A 10% dividend yield stock has risks in the short term but growth in the long term. This stock is…

Read more »

Hand Protecting Senior Couple
Retirement

2 High-Yield Dividend Stocks for Canadian Retirees

These stocks still offer attractive yields for investors seeking passive income.

Read more »

Trans Alaska Pipeline with Autumn Colors
Energy Stocks

Top Oil and Gas Stocks to Buy Now in Canada

Oil and gas stocks are in the limelight, making new highs. You could consider buying these stocks to take advantage…

Read more »

Transparent umbrella under heavy rain against water drops splash background. Rainy weather concept.
Dividend Stocks

The Safest Dividend Stocks That Could Pay Big Bucks Forever

These two safe Canadian Dividend Aristocrats could help you earn safe income for decades to come.

Read more »

rising arrow with flames
Stocks for Beginners

These 2 TSX Stocks Could Triple in 5 Years

The strong long-term outlook of these two top TSX stocks could help them continue soaring in the years to come.

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

2 High-Yield Dividend ETFs to Buy to Generate Passive Income

High-yield dividend ETFs can be major winners in any portfolio, offering diversification, returns, and security. But which are the best?

Read more »

jar with coins and plant
Dividend Stocks

Want $97 in Super-Safe Monthly Dividend Income? Invest $15,000 in These 3 Ultra-High-Yield Stocks 

Do you have a lump sum amount and are worried you will spend it all? Consider investing in dividend stocks…

Read more »

ETF stands for Exchange Traded Fund
Investing

Top 2 S&P 500 Index Funds

Investing in the S&P 500 index is cheap and effective via these two BMO ETFs.

Read more »