Here’s How Cannabis Stocks Could Split in 2020

This could be the year that sees heavy-hitters like Canopy Growth Corp (TSX:WEED)(NYSE:CGC) divided from the rest.

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

A number of cannabis stocks have been hitting 52-week lows this year, with some all-time lows thrown in as well. As anyone who was invested in cannabis over the 18 months will know, the sector has been in a slump since legalization, the rollout of which has been anything but triumphal.

Here are two distinct emerging strategies: to go long on the strongest companies and place side bets on takeover targets.

Charlotte’s Web Holdings, Dixie Brands, HEXO, and the Horizons Marijuana Life Sciences Index ETF have all hit 52-week lows already in 2020, with the latter trading at its lowest ever price.

HEXO, a consensus “strong sell,” ended 2019 badly, and its share price shows no sign of recovery from a 63% 12-month decline. This week has seen its current trough deepening as it emerged from the weekend.

Meanwhile, Cronos Group has been gradually declining for the last year. The stock has ditched 40% in that period, which is more or less in line with the sector. As might be expected, the Horizons Marijuana Life Sciences Index ETF walks a middle line, having lost 43% in the last 12 months.

Now consider Canopy Growth, which by comparison has ditched “only” 31% in that time. While that’s hardly a strong performance in any other sector,  Canopy Growth’s stock price indicates a market leader in an inhospitable space.

Indexes are a particularly bad way to play the cannabis space. Over the 12 months following legalization, the ETFMG Alternative Harvest ETF was down 51.75%, the Evolve Marijuana ETF had lost 38.91%, and the Purpose Marijuana Opportunities ETF had dropped 37.83%. And, along with the Horizons Marijuana Life Sciences Index ETF, these are among the best pre-picked baskets of cannabis stocks.

What’s therefore emerged is a stock-picker’ market, meaning that investors need to carefully select outperforming stocks in order to actually make any money in this space. In order to escape the index, investors need a new strategy.

Watch for the cannibalization of cannabis

With so many pot producers and a limited legal market that’s likely to remain at least in some way constrained by oversupply and a dearth of retail outlets, it wouldn’t be too much of a surprise to see a cannibalization of the cannabis space.

Mergers and acquisitions could mark the next phase of the marijuana investment landscape, with some potential takeover targets already emerging.

This is how cannabis stocks could split, with the largest outfits swallowing up the smaller ones, increasing growth through buyouts and lowering costs through key synergies.

Cannabis investment could therefore take a two-pronged approach with long positions in the biggest and strongest businesses and speculative side bets on undervalued companies with desirable assets.

The bottom line

While Canopy Growth isn’t exactly rallying – it’s up by a couple of points – it’s still outperforming its competitors. Indeed, it’s doing better than most things in the market at the moment.

Amid a sea of red, Canopy Growth is a welcome island of positive (if moderate) momentum. HEXO, on the other hand, could get swallowed up by a larger competitor, yielding sudden upside.

Should you invest $1,000 in Beyond Meat right now?

Before you buy stock in Beyond Meat, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Beyond Meat wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Charlottes Web Holdings. The Motley Fool recommends HEXO. and HEXO.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Stocks for Beginners

close-up photo of investor Warren Buffett
Dividend Stocks

Billionaires Are Selling Berkshire Stock and Buying This TSX Stock Instead

Warren Buffett is stepping aside, leading to a drop in share price. So what's next for investors?

Read more »

open vault at bank
Stocks for Beginners

Where Will Royal Bank Stock Be in 2 Years?

Royal Bank stock has long been a top stock, but can that last over the next two years?

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How I’d Invest $50,000 of TFSA Cash as Canada-US Trade Uncertainty Expands

We're all uncertain about how this trade war will shake out, so here are some top stocks to keep your…

Read more »

rising arrow with flames
Stocks for Beginners

How I’d Invest $5,500 in Canadian Industrial Stocks to Grow My Portfolio Exponentially

Here are two overlooked industrial stocks you can buy now and hold for the long term to supercharge your portfolio.

Read more »

Forklift in a warehouse
Dividend Stocks

9.5% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

Looking for a dividend stock that's ready to stand the test of time? Then consider this top notch option.

Read more »

Abstract Human Skull representing AI
Dividend Stocks

1 Practically Perfect Canadian Stock Down 26% to Buy Now and Hold for Life!

This Canadian stock continues to be undervalued for investors wanting in on a solid, long-term tech stock.

Read more »

hand stacking money coins
Dividend Stocks

5 Canadian Dividend Stocks to Buy and Hold for the Next 20 Years

Investors can get dividends any time, but these five offer major returns that should stand the test of time.

Read more »

a person prepares to fight by taping their knuckles
Dividend Stocks

3 Canadian Stocks to Play Defence in a Trade War

Consumer defensive stock Dollarama (TSX:DOL), a Canadian utility stock, and a retail REIT could provide portfolio solace during a tariff…

Read more »