A Top TFSA Stock to Buy When it’s Selling Cheap

Here is what makes Rogers Communications (TSX:RCI.B)(NYSE:RCI) an attractive stock to buy for your TFSA.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The art of investing in stocks is not a state secret. You buy them when they are cheap and sell them when you have realized your financial goals. Canadian investors who use their Tax-Free Savings Accounts (TFSA) to build wealth should look for such opportunities which are available in both rising and falling markets.

For TFSA investors whose investment horizon is long term, having a couple of telecom stocks in their portfolios isn’t a bad idea. Canada’s top telecom companies are among the reliable distributors of cash in the shape of dividends. These telecom utilities have solid business models, growing wireless customers, and an operating environment which is less competitive.

From the telecom space, one stock that is attractively priced these days is Rogers Communications (TSX:RCI.B)(NYSE:RCI), one of Canada’s largest telecom operators. Its stock has underperformed its other main rivals over the past 12 months, and it seems like a good time to buy this top telecom stock for any TFSA portfolio.

At the time of writing, Rogers stock is down 7% during the past year, while BCE has gained more than 10% during that time. The main reason for this weakness is that the analysts are expecting weak growth in its wireless business — a main contributor to its growth.

Rogers is Canada’s second-largest telecom company, but it has the largest market share of the country’s growing wireless segment, dominating about a third of the market’s revenue and subscribers.

Is the worst over?

Last week, Rogers reported revenue of $3.95 billion for the three-month period ended Dec. 31, below the consensus analyst estimate of $3.97 billion. During the same period, its net income fell 7% to $468 million.

Rogers said roughly 1.4 million subscribers have signed on to the unlimited data plans — about three times what the company had expected by this point. The shift to unlimited data plans has led to a drop in lucrative overage charges, which historically have represented about 5% of the company’s wireless service revenues annually.

With this disappointing performance, however, a number of the company’s key performance indicators — including the number of net new internet and wireless subscribers — are improving and suggesting that the worst for its stock is over.

Rogers said it added 27,000 net new internet subscribers and 131,000 net new postpaid wireless subscribers during the quarter. The main concern for investors over the past year has been whether the wireless growth will continue at a time when telecom companies are under pressure by the regulator to lower rates.

The latest earnings suggest that demand for wireless services remains strong in Canada and they will get another boost when faster 5G technology will be rolled out.  

Rogers stock currently offers an annual dividend yield of 3%, the lowest among the Big Three telecom operators. But that doesn’t tell us the complete story. On a total returns basis, Rogers produced 50% during the past five years — the highest return when compared to other players.

The bottom line

Rogers Communications is a solid telecom stock that’s going through a little tough patch right now. But that weakness, in my opinion, is a buying opportunity for TFSA investors. As I’ve emphasized in earlier articles, the stock isn’t a short-term bet. You should be prepared to hold this stock for the next five to 10 years to make some handsome returns.

Should you invest $1,000 in Rogers Communications right now?

Before you buy stock in Rogers Communications, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Rogers Communications wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Haris Anwar has no position in the stocks mentioned in this article.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Dividend Stocks

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

How I’d Structure My TFSA With $14,000 for Almost Constant Monthly Income

These four choices could make any $14,000 investment a strong one, especially with solid dividends that will stand the test…

Read more »

Muscles Drawn On Black board
Dividend Stocks

The Best Canadian Stocks to Buy Right Away With $4,000

Seeking strength from your investments? Then these are the three stocks to consider first.

Read more »

worker carries stack of pizza boxes for delivery
Dividend Stocks

I’d Invest $8,000 in These 3 Monthly Dividend Stocks for Passive Income

These three monthly-paying dividend stocks with high yields could deliver a stable passive income.

Read more »

money goes up and down in balance
Dividend Stocks

1 Magnificent Canadian Stock Down 22% to Buy and Hold Forever

This could be a rare opportunity to buy this unique income and growth stock.

Read more »

monthly desk calendar
Dividend Stocks

This 6.6% Dividend Stock Pays Cash Every Single Month

A high-yield renewable energy stock paying monthly dividends is a brilliant choice for income-focused investors.

Read more »

man touches brain to show a good idea
Dividend Stocks

The Smartest Canadian Stock to Buy With $1,500 Right Now

Restaurant Brands International (TSX:QSR) stock could be a great pick-up with $1,500 this spring!

Read more »

Canada day banner background design of flag
Dividend Stocks

The Top Canadian Stocks to Buy Right Now With $5,000

These three Canadian stocks are top choices, especially for those wanting growth with a $5,000 investment.

Read more »

Retirees sip their morning coffee outside.
Dividend Stocks

Retirees: 2 Top Dividend Stocks for TFSA Passive Income

These stocks have increased their dividends annually for decades.

Read more »