Market Crash: This Blue-Chip Stock Is Cheap!

With the recent market crash, stocks in all sectors are down. Now is the time for long-term investors to pounce on blue-chip stocks!

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

As the COVID-19 outbreak continues to ramp up globally, stocks are tumbling. This market crash may present challenges to many investors unprepared for the long term.

However, investors with a long-run outlook stand to profit from this market crash since, given a long enough time horizon, the stock market is bound to recover.

So, by purchasing stocks now, a long-term investors is essentially just buying shares on sale. However, it’s important to buy shares of quality stocks that are primed to recover. If a once healthy business is now in peril due to COVID-19, its stock might not be on sale, but instead in true danger.

Today we’ll take a look at a Canadian blue-chip stock that can safely generate great returns for investors buying at these discounted prices.

Market crash strategy: RBC

Royal Bank of Canada (TSX:RY)(NYSE:RY) is Canada’s largest bank by market cap, and one of the biggest household names in the industry. It offers a wide array of services to both individual and commercial customers.

RBC provides essential services to many Canadians, and as such will be relied upon during these tough times. With its immense cash flow and strong stability, RBC is prepared to ride out this storm while continuing to serve Canadians.

Generally, RBC runs a very solid business. Its return-on-equity of 16.04% leads all banks in Canada, beating earnings estimates by over 6% in its last report.

With the recent market crash, RBC is trading at $82.91 and yielding 5.2%. It’s important to note that its five-year average yield is only 3.8% — so the yield is now relatively quite large.

Take an investor that invests for 20 years, re-investing the dividends along the way. With that yield, and assuming fairly modest growth rates on both the share price and the yield itself (3%), an investor could turn $10,000 into nearly $50,000 in 20 years.

Plus, keep in mind that RBC did not cut its dividend during the financial crisis. So, investors should be able to lock in RBC’s yield now with confidence.

The fact RBC was able to hold its dividend while many businesses were forced to remove yields speaks to its stability.

Of course, the COVID-19 outbreak presents unique challenges. Plus, we are in a low rate environment to boot. However, RBC is a well-diversified business with such strong footing in Canada it would be hard to picture them truly struggling.

The bottom line

A market crash is a difficult time for investors. It can be emotionally draining to see the volatility eat away at years of gains. However, investors with cash in hand and a long-term vision stand to profit from a market crash.

The way to do so is to buy deeply discounted stocks of quality companies. These need to be companies with the capacity to withstand the crash and continue growing in the future.

One such business is RBC. Materially, not much has changed for RBC’s underlying business. However, its stock has plummeted to levels not witnessed in years and its yield is now sky-high.

As Canada’s largest bank, its long-run stability is virtually assured.

Investors looking to buy quality stocks with great yields to hold for a long time (maybe forever) should take a look at RBC’s stock.

Should you invest $1,000 in Tilray Brands right now?

Before you buy stock in Tilray Brands, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Tilray Brands wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Jared Seguin has no position in any of the stocks mentioned.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Bank Stocks

calculate and analyze stock
Bank Stocks

Where Will TD Stock Be in 3 Years?

Here are some key reasons why I expect TD stock to reward patient investors handsomely over the next three years.

Read more »

Pile of Canadian dollar bills in various denominations
Bank Stocks

1 Dividend Stock Down 10.2% to Buy Now for Lifetime Income

A high-yield stock with a nearly 200-year dividend track record is a screaming buy right now.

Read more »

calculate and analyze stock
Bank Stocks

Why Smart Investors Own Canadian Financial Stocks

Top Canadian stocks like these could help smart investors get strong returns on their investments in the long run.

Read more »

customer uses bank ATM
Tech Stocks

2 Canadian Bank Stocks to Shield Against Market Downturns

Anchor your portfolio with dividends and stability built to outlast trade war turbulence with Royal Bank of Canada (RBC) and…

Read more »

Paper Canadian currency of various denominations
Bank Stocks

Where Will CIBC Stock Be in 3 Years?

Despite short-term uncertainties, CIBC’s strong fundamentals and long-term vision make it a stock worth holding for the long term.

Read more »

open vault at bank
Bank Stocks

Where Will TD Bank Stock Be in 3 Years?

The Toronto-Dominion Bank (TSX:TD) is doing well this year.

Read more »

dividends can compound over time
Bank Stocks

Is Scotiabank Stock a Buy While it’s Below $70?

Here’s why the recent dip in Scotiabank stock could offer long-term investors more value than risk.

Read more »

happy woman throws cash
Bank Stocks

Got $5,000? 5 Financial Stocks to Buy and Hold Forever

Here are five of the best Canadian financial stocks you can buy today and hold for years to come.

Read more »