Millennials: Don’t Forego This Buying Opportunity of a Lifetime Amid the Market Crash

Several Canadian stocks are trading at attractive valuations with high dividend yields in the current market crash.

The broader markets have been in a downward spiral for over a month. The iShares S&P/TSX 60 Index ETF is trading at $19.44, which is almost 30% below record highs. While markets are expected to be volatile in the coming months, it’s impossible to time the equity markets — and investors need to consider every major dip as a buying opportunity.

A market crash is a time to be greedy rather than fearful. Investors are rightly spooked over the impact of the COVID-19 on the economy. Consumer spending has declined drastically, which means that the top-line and earnings of several companies will be severely impacted.

We have seen stocks in the airline and luxury retail sector such as Boeing, Air Canada and Canada Goose lose significant market value to trade at multi-year lows. However, there are also several companies that have outperformed the bear market and have managed to hold their own in this market crash.

It is difficult to predict when the pandemic will end or if the global economy will return to normalcy. But this is a near-term headwind and economists expect countries to bounce back in 2021. Amid this chaos, millennials with a long investing horizon have an opportunity to buy blue-chip stocks at attractive valuations.

Dividend-paying stocks

For millennials who are looking to earn a stable stream of income, investing in high-quality dividend stocks can be a good bet. Canada’s blue-chip companies have attractive dividend yields and a few of them are mentioned below with their respective yields:

  • Royal Bank of Canada: 5.2%
  • Toronto-Dominion Bank: 5.6%
  • Enbridge Inc: 8.3%
  • Canadian National Railway: 2.2%
  • Bank of Nova Scotia: 6.6%
  • TC Energy: 5.6%

These companies are the largest in Canada with a huge market presence. They have enough cash in reserves to keep paying dividends, which makes a dividend cut unlikely. Further, a strong balance sheet will help them tide over the current market crash.

Defensive stocks

Investors can consider defensive stocks that will outperform the current bear market. Defensive stocks are companies that are vital to the consumer, which means spending is unlikely to reduce for these essential products and services.

The companies that come under this category include grocery chains, utility companies, and telecom firms. Several defensive companies also pay attractive dividends due to stable cash flows and a few of them are mentioned below:

  • Walmart: 2%
  • Loblaw: 1.9%
  • Metro Inc.: 1.6%
  • Verizon: 4.7%
  • Telus: 5.5%
  • BCE Inc: 6.2%
  • Fortis: 3.8%
  • Canadian Utilities: 5.4%

Contrarian buys

While several stocks are trading at multi-year lows, the energy sector has been hit hard due to rock bottom crude oil prices. Canada has high exposure to the energy sector and several stocks are trading at multi-year lows, making them attractive to contrarian and income investors.

The current oil prices have made producing and extracting the commodity extremely unprofitable, indicating that crude prices should move higher once the market stabilizes, which will drive stock prices higher.

Investors can consider energy stocks such as Pembina, and Suncor for their portfolio. While Pembina has a forward yield of 10.4%, Suncor’s yield stands at 11.9%.

High-growth stocks

For investors with a long-term view, growth stocks continue to be a winning bet. These companies have a high beta, which means that they will underperform indexes in a market crash, but will gain significant momentum in a rebound.

Stocks such as Shopify, Lightspeed, Aritzia, and Constellation Brands are solid growth stocks that have the potential to create massive shareholder wealth.

Finally, investors can also look to add alternative investment stocks such as REITs and gold companies to their portfolios.

Should you invest $1,000 in Canadian National Railway right now?

Before you buy stock in Canadian National Railway, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Canadian National Railway wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

David Gardner owns shares of Canadian National Railway. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Canadian National Railway, Constellation Software, Enbridge, Shopify, and Shopify. The Motley Fool owns shares of Lightspeed POS Inc. The Motley Fool recommends BANK OF NOVA SCOTIA, Canadian National Railway, PEMBINA PIPELINE CORPORATION, and Verizon Communications. Fool contributor Aditya Raghunath has no position in any of the stocks mentioned.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Dividend Stocks

Dividend Stocks

This Canadian Monthly Dividend Stock Pays a Stunning 9% Yield

Pro REIT is a Canada-based real estate company that offers you a forward yield of 9% in 2025. Is this…

Read more »

TFSA (Tax free savings account) acronym on wooden cubes on the background of stacks of coins
Dividend Stocks

How I’d Invest $7,000 in My TFSA for $660 in Tax-Free Annual Income

Canadians looking for ways to make the most of the new TFSA contribution room should consider investing in these two…

Read more »

Doctor talking to a patient in the corridor of a hospital.
Dividend Stocks

This Dividend King Paying 7.5% in Monthly Income Is a Must-Have

This high-yield TSX stock might not be a textbook Dividend King, but its reliable monthly payouts and improving financials make…

Read more »

path road success business
Dividend Stocks

How to Invest $50,000 of Tax-Free Cash as Canada-US Trade Uncertainty Escalates

Few Canadian stocks are as easy a choice as this one, making it perfect during volatile periods.

Read more »

monthly desk calendar
Dividend Stocks

How I’d Generate $200 in Monthly Income With a $7,000 Investment

Want to establish $200 in monthly income (or even more?) Here's an easy way to start today that will provide…

Read more »

Printing canadian dollar bills on a print machine
Dividend Stocks

Got $25,000? Turn it Into $250,000 in a TFSA as the Canadian Dollar Rises

Investing doesn't have to be risky or difficult, especially with this top stock.

Read more »

A woman shops in a grocery store while pushing a stroller with a child
Dividend Stocks

Where Will Loblaw Be in 3 Years?

Loblaw (TSX:L) stock could be a stellar performer as tariffs and headwinds move in on Canada's economy.

Read more »

customer uses bank ATM
Dividend Stocks

Where Will National Bank Be in 5 Years?

National Bank of Canada (TSX:NA) stock still looks like a great deal at these levels.

Read more »