Do This If the Market Crashes Below 52-Week Lows

As the market takes another turn, Canadian investors should plan to slowly buy the dip over the coming months without drying up their liquidity.

The markets pulled back viciously on the first day of April following dire U.S. infection projections. The TSX Index pulled back 3.8% and the Dow tanked 4.5%. That wasn’t exactly a good start to the second quarter, to say the least, which is likely to be a brutal one for businesses across the globe.

With ugly numbers looming, investors should be prepared for what could be another wave of capitulation. There will undoubtedly be many negative surprises as companies pull the curtain on earnings, with updated guidance to account for the devastating impact of COVID-19.

Off-the-charts volatility the new norm through Q2

Investors should be ready for the new norm: off-the-charts volatility, as the insidious coronavirus continues spreading at a rampant rate.

Eventually, we will get around the curve, but it’s a foolish (that’s a lower-case “f”) endeavour to try and trade the coronavirus pandemic.

Rather, investors should stay focused on the long game and resist the urge to make rash decisions, such as fear-induced selling or greed-induced buying on short-term market moves, like the three-day rally enjoyed in late March.

While you should be greedy while others are fearful, as Warren Buffett suggests, it’s possible to be too greedy. Warren Buffett is sitting on billions of dollars worth of cash, a luxury that you probably don’t have. As such, it’s vital to ensure you’ve got enough cash to buy incrementally on the way down over the next few months if it turns out we’re not yet at the bottom.

Moreover, your emergency fund, which is to be used for emergencies only, should be off-limits and should not be used to time a bottom. And please don’t consider investing on a margin at a time like this. As Warren Buffett put it, “It is crazy to borrow money on securities…  it’s insane to risk what you have for something you don’t need.”

Keep liquid — and keep nibbling at stocks on the way down

Liquidity dried up last month. Thus, you’re going to need to ensure you’re not put in a position where you’ll be forced to sell your existing stocks at a steep loss. If an emergency happens, there are no substitutes for cold, hard cash, as we found out in March.

If you maintain liquidity, you’ll be able to seize the opportunities in this market. But as an individual investor, you’ll need to pick your spots very carefully and not only invest what you know, but also invest in what you can value with some degree of certainty at a time where uncertainties couldn’t be greater.

Consider shares of a wonderful business like Fortis, which stands to be less impacted by the coronavirus (COVID-19) crisis relative to most consumer-facing firms out there.

The pandemic isn’t just devastating on its own, but it’s also going to leave a nasty recession behind, so investors are going to need to be ready to ride out the post-pandemic slowdown. Fortis has outperformed in past recessions and it will continue to do so in future ones, as it continues providing essential services to its communities.

If you’re rattled, keep nibbling at Fortis gradually and systematically over the coming months while maintaining sufficient liquidity. That way, you’ll profoundly increase your chances of this market crash ahead of most other investors on the Street.

Stay hungry. Stay Foolish.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Joey Frenette owns shares of FORTIS INC.

More on Dividend Stocks

clock time
Dividend Stocks

Time to Buy: 1 Canadian Stock Cheaper Than it’s Been in Years

This Canadian stock offers it all: a cheap share price, strong long-term outlook, and brands everyone recognizes.

Read more »

Canadian Dollars bills
Dividend Stocks

Invest $7,000 in This Dividend Stock for $414 in Passive Income

Generate a tax-free quarterly income of $103.73, amounting to $414.92 per year with this top Canadian dividend stock.

Read more »

clock time
Dividend Stocks

Time to Buy This Canadian Stock That Hasn’t Been This Cheap in Years

This dividend stock may be down, but certainly do not count it out, especially as it holds a place in…

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

Is Brookfield Infrastructure Stock a Buy for its 5% Dividend Yield?

Brookfield Infrastructure's 5% yield is attractive, but it's just the tip of the iceberg for why it's one of the…

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

Buy 4,167 Shares of 1 Dividend Stock, Create $325/Month in Passive Income

This dividend stock has one strong outlook. Right now could be the best time to grab it while it offers…

Read more »

ETF stands for Exchange Traded Fund
Dividend Stocks

4 Passive Income ETFs to Buy and Hold Forever

These 4 funds are ideal for long-term investors seeking to simplify the process of investing in high-quality, dividend-paying companies while…

Read more »

sale discount best price
Dividend Stocks

2 Delectable Dividend Stocks Down up to 17% to Buy Immediately

These two dividend stocks may be down, but each are making some strong changes for today's investor.

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

2 Top Canadian Dividend Stocks to Buy on a Pullback

These stocks deserve to be on your radar today.

Read more »