Market Crash: Buy the Biggest Winner Now

Lightspeed POS Inc. (TSX:LSPD) has been beaten to a pulp by the markets, but when the dust settles, this stock should come roaring back to life.

| More on:

It took more than a decade, but this stock market crash was seen a mile away. For over a year, analysts have been warning investors that the end to these high times was coming, and though many hoped it wouldn’t come, no one was really surprised when it did.

Since then, articles (including my own) have poured in suggesting stocks that investors should pick up to make a quick (or, better yet, long-term) buck. Yet while it’s clear why some stocks have fallen, others are likely to be the first to rebound.

My market crash pick

If you’re looking for a solid buying opportunity, then look no further than Lightspeed POS (TSX:LSPD). Since this stock’s initial public offering (IPO), analysts have been touting the company as the next big thing in the world of point-of-sale systems. The stock was in the process of climbing back to its all-time high near $50 per share when the market crash hit, falling to about $10 per share from peak to trough. That’s a heavy 80% drop — a price not seen even at the company’s IPO.

But investors have a right to be excited by this share price. It’s clear why Lightspeed fell, as the company mainly focuses on the retail and restaurant industries for its POS systems. This industry has been severely struck by the COVID-19 pandemic, as restaurants and retailers have been forced to shut their doors to clients. This leaves very little room for Lightspeed to expect new clients to pay up.

Yet when the dust settles, these companies will come roaring back, and so too should Lightspeed. While the short term should keep the stock price fairly low, it’s the long term that investors should be looking into.

Bright future

The next two quarters will be tough for Lightspeed. Until COVID-19 is under control and restaurants and retailers come back online, Lightspeed will have a tough time producing strong earnings. In fact, the stock could even drop further if the market doesn’t rebound.

But if you’re a long-term investor, even just two years from now, you could see your Lightspeed stock soar into the stratosphere. The company was in growth mode before the market crash and is likely to get right back on that horse. In fact, management is so confident in its future that it recently bought 7,717,650 subordinate voting shares back in February for $37.30 each.

If you look at the company’s financials, Lightspeed recently increased its sales by 61% year over year. This is likely to continue, as the company continues to expand into the small- and medium-business markets with its top-of-the-line system and could grow further if it expands into large businesses.

Foolish takeaway

Even if you’re more pessimistic, there’s nothing stopping this company from reaching that $50-per-share price that it was headed towards before the market crash. That alone is an increase of almost 200% as of writing. But further down the line, this stock could be the next big thing, with share prices in the hundreds.

Meanwhile, this stock remains unfairly battered by today’s market, and investors should definitely remember that when choosing their next stock purchase.

Fool contributor Amy Legate-Wolfe owns shares of Lightspeed POS Inc. The Motley Fool owns shares of Lightspeed POS Inc.

More on Tech Stocks

Partially complete jigsaw puzzle with scattered missing pieces
Tech Stocks

Billionaires Are Dropping Tesla Stock and Buying This TSX Stock in Bulk

Billionaires are trimming Tesla and rotating into a TSX stock. Shopify is the TSX tech giant that is attracting massive…

Read more »

investor schemes to buy stocks before market notices them
Dividend Stocks

6 Canadian Stocks to Buy Before the Market Notices

When markets can’t pick a direction, “mis-priced attention” can create chances to buy great businesses before sentiment returns.

Read more »

A worker uses the cloud for paperless work. tech
Tech Stocks

1 Practically Perfect Canadian Stock Down 56% to Buy and Hold Forever

Thomson Reuters (TSX:TRI) stock has a nice dividend yield close to 3% after its 56% haircut.

Read more »

Piggy bank with word TFSA for tax-free savings accounts.
Dividend Stocks

Here’s the Average TFSA Balance for Canadians Age 50

The average TFSA balance for many Canadians aged 50 remains significantly lower than the maximum allowed ceiling.

Read more »

tree rings show growth patience passage of time
Dividend Stocks

2 TSX Dividend Stocks I’d Hold for the Next Decade

High-yield dividends can supercharge long-term returns, but only if free cash flow covers payouts and debt stays manageable.

Read more »

Concept of big data flow, analysis, and visualizing complex information for artificial intelligence
Tech Stocks

Down 12% Over the Past Year, Is it Time to Buy Kinaxis Stock?

Here's why Kinaxis (TSX:KXS) stock is starting to look like a screaming buy, no matter what the naysayers in the…

Read more »

chatting concept
Tech Stocks

Too Exposed to U.S. Tech? Here’s the TSX Stock I’d Add Today

Royal Bank of Canada (TSX:RY) and the big banks could be great bets to diversify a tech-heavy portfolio this March.

Read more »

sleeping man relaxes with clay mask and cucumbers on eyes
Tech Stocks

The Little-Known Secrets Behind Every TFSA Millionaire

Maxing out on your TFSA limit and buying a basket of high-growth stocks, such as Ballard Power Systems, is a…

Read more »