2 Entertainment Stocks to Buy and Sell

Entertainment stocks like Cineplex Inc. (TSX:CGX) have been hit due to COVID-19, while WildBrain Ltd. (TSX:WILD) could see its business bolstered.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The COVID-19 lockdowns have dealt major damage to key industries across the globe. There has been considerable focus on how it has negatively impacted restaurants, bars, and nightclubs due to mass closure. However, entertainment stocks have been forced to swallow a bitter pill.

Entertainment stocks have reacted negatively to the turmoil in the industry. Disney, a media giant that seemed nigh-invincible heading into 2020, is facing massive revenue losses with the closure of its parks and the shutdown of theatres across North America.

While there’s been some positive news about the potential stabilization of the outbreak in some parts of the United States and Canada, there is no concrete timeline for the end of the lockdowns.

Today I want to look at two entertainment stocks. One of these stocks is extremely vulnerable due to this shutdown, while the other has the potential to seize this opportunity and grow its business.

Declining entertainment stock: Cineplex

The theatre industry has been in a precarious position for years. Cineplex (TSX:CGX), which boasts a monopoly on theatres in Canada, has seen its stock drop 60% month-over-month as of close on April 8. Should investors bet on a rebound in 2020?

Because we have no timeline for the end of the current lockdowns, it is impossible to project when theatres will start to bring in consistent revenue again.

On April 1, the company announced that its closure would continue indefinitely and would follow recommendations from Canadian public health officials. When the shutdown does begin to wind down, consumer fears may still dampen demand for large gatherings.

Cineplex’s dividend may well be in jeopardy as many top income players have suspended their payouts. I’m not willing to count the theatre industry dead just yet, but there are too many risks for me to buy the  dip at Cineplex right now.

Streamer on the rise: WildBrain

The rise of streaming services has been a contributor to the decline of traditional movie going. Streaming services have seen a massive bump in viewership over the weeks the lockdowns have been in effect, forcing providers like Netflix to reduce video quality for some Canadian consumers to reduce demands on internet bandwidth.

Canada doesn’t have a representative in the streaming wars involving such giants as Disney, Netflix, and Amazon. However, it does have WildBrain (TSX:WILD). WildBrain, formerly DHX Media, is an entertainment stock worth watching to start this decade. Shares of WildBrain have plunged 29% over the past month.

In Q2 2020, WildBrain saw revenue rise 4% year over year to $122.1 million. Adjusted EBITDA grew to $25.6 million over $22 million in Q2 FY2019, the company saw its net loss shrink to $2.3 million over $17.9 million in the previous year.

Best of all, WildBrain Spark views climbed 36% to over 9.9 billion in the second quarter. Views have surged 51% to 22 billion in the first half of fiscal 2020.

WildBrain still has a long way to go as it leans on its streaming growth. Still, for those who want exposure to a Canadian streamer the stock is dirt cheap right now.

Should you invest $1,000 in Cineplex right now?

Before you buy stock in Cineplex, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Cineplex wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Ambrose O'Callaghan has no position in any of the stocks mentioned. David Gardner owns shares of Amazon, Netflix, and Walt Disney. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of and recommends Amazon, Netflix, and Walt Disney and recommends the following options: long January 2021 $60 calls on Walt Disney, short April 2020 $135 calls on Walt Disney, short January 2022 $1940 calls on Amazon, and long January 2022 $1920 calls on Amazon.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

how to save money
Dividend Stocks

The 1 TSX Stock I’d Buy for Monthly Income as Interest Rates Stay Higher for Longer

This dividend stock could be a huge winner in 2025, even as interest rates freeze.

Read more »

grow money, wealth build
Dividend Stocks

A 36.6% Discount: A High-Yield Dividend Opportunity

A top-tier infrastructure stock is a high-yield dividend opportunity at its current price.

Read more »

ETF chart stocks
Investing

Invest $10,000 in This ‘Growthy’ Dividend ETF for Passive Income

This Vanguard dividend ETF pays a decent yield and has good historical share price growth.

Read more »

gas station, convenience store, gas pumps
Stocks for Beginners

2 Automotive Stocks to Buy and Hold for Transportation Transformation

Automotive stocks are looking a bit tough right now, but these two remain strong options.

Read more »

Trans Alaska Pipeline with Autumn Colors
Energy Stocks

How I’d Allocate $1,000 in Energy Stocks in Today’s Market

Discover why energy stocks are crucial for Canadian investors as the election approaches amidst tariff challenges.

Read more »

dividend growth for passive income
Investing

TFSA Investing: Strategies to Maximize Tax-Free Growth and Returns in 2025

This strategy makes sense in the current economic environment.

Read more »

Canada day banner background design of flag
Stocks for Beginners

Where I’d Invest $7,000 in the Best Canadian Stocks Right Now for Long-Term Growth

Wondering how to invest your $7,000 TFSA contribution in 2025? These Canadian stocks could be solid long-term winners.

Read more »

senior man smiles next to a light-filled window
Dividend Stocks

Retirees: 2 TSX Dividend Stocks for Passive Income

These stocks pay solid dividends with high yields.

Read more »