How to Find Solid Discount Stocks Today

Identify solid stock market opportunities in safe dividend payers using the P/E ratio and the beta rather than purchasing stock in Air Canada (TSX:AC).

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Many Canadian investors are quickly researching top discount stocks to buy in 2020 during the COVID-19 market turbulence. Some market participants want to purchase airline stock with their retirement savings. But is this a good idea?

Airline stocks have tumbled due to COVID-19-related international border closures. Air Canada (TSX:AC) has lost over 59% of its value year to date. By comparison, the S&P/TSX Composite Index has only lost 13.34% of its market value.

AC Chart

Should you buy Air Canada stock after COVID-19?

Even without the travel disturbances caused by the coronavirus, airlines may not be the best investment. Historically, Air Canada underperforms the market index. Although Air Canada may seem attractively discounted, your retirement savings are safer in an index fund.

The past 12 months were an exception where the stock began to gain ground, only to lose all those gains. In fact, a natural downward correction is likely partly to blame for Air Canada’s substantial loss in value this year. The COVID-19 health crisis is only the catalyst for the stock’s poor performance in 2020.

AC Chart

How can you find solid COVID-19 discount stocks?

If you want to find better discount stocks than Air Canada to preserve your retirement savings, start by running a stock screener for dividend stocks trading at below-average price-to-earnings (P/E) ratios. Avoid retail, airlines, and energy stocks. These industries will only let you down over the long term.

Another crucial factor to consider is the beta. The beta is a measure of the stock’s volatility. Higher betas indicate that the stock may be riskier. There will be some periods of time where the stock will be losing money; you may have to sell it at a loss in the future.

Maximize stock market returns with respect to beta

At times, I like to divide the dividend’s return by the beta to yield an estimate of the risk-adjusted dividend return from a stock. Higher betas will lower the expected dividend return to accommodate for the risk in the stock’s market value. Likewise, lower betas raise the expected dividend return from the stock.

Needless to say, taking other factors into account like industry and profit margins, you want to purchase stock in companies distributing higher risk-adjusted dividend payments. Using this method, I’ve made some good money in Hershey and Anheuser-Busch InBev stocks when they were trading at a discount.

Fully research your stock market investments

There are many stocks out there like Air Canada that may seem like good discount investments at a first glance. Nevertheless, before you purchase the stock, take a look at the change in the market value of the stock versus the S&P/TSX Composite Index. If the stock more often underperforms the index, don’t risk your money on the fear of missing out.

To make money in the stock market today, remember to

  1. Find stocks with a history of outperforming the index;
  2. Be cautious of the industries in which you invest; and
  3. Stay cognizant of the beta, or the level of risk associated with the stock.

Finally, dividend stocks trading at a discount may be your best bet during the coronavirus-related market volatility.

Should you invest $1,000 in Air Canada right now?

Before you buy stock in Air Canada, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Air Canada wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Debra Ray has no position in any of the stocks mentioned. The Motley Fool recommends Anheuser-Busch InBev NV.

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