What the Current Market Means for Shopify Investors

My perspective of Shopify (TSX:SHOP)(NYSE:SHOP) is shifting, as I balance the utilities-like value of the stock with its sky-high (too high?) valuation.

| More on:

What I find particularly interesting about market crashes and heightened levels of uncertainty and volatility in general is how darling stocks like Shopify (TSX:SHOP)(NYSE:SHOP) react. This amazing darling of Canada’s technology sector has continued to fly high. The company’s stock price and valuation remain at nosebleed levels, according to some bears.

Bulls assert the underlying secular growth trend driving Shopify’s core business model is simply too strong. In other words, the tailwinds supporting Shopify should not only get the company through this turbulence but also break the sound barrier.

In this article, I’m going to discuss the bull and bear case for Shopify. I will outline why my perspective on Shopify is shifting toward a cautiously bullish perspective, despite my strong feelings on the valuation and fundamental analysis.

The bull case for Shopify

The arguments in favour of investing in Shopify continue to get stronger, as the company continues on its path of beating earnings. Shopify continues to prove to the investing community that it deserves the growth expectations that are being bestowed on the company via its valuation. What was once a “belief” stock has now become a true player in the e-commerce segment. Shopify has a tremendous growth story. The company’s track record of impressive growth has earned its many bullish supporters.

The leverage to e-commerce growth provided by Shopify is a bullish growth story on its own. One aspect of the company makes it far more appealing to me of late. I now see Shopify as more of a “utilities-type” investment in the tech sector. Shopify provides the “plumbing” or “rails” on which the global e-commerce sector is built. This is particularly true among small- to medium-sized enterprises, which have been adopting e-commerce at a particularly rapid rate.

I prefer utility-style investments for a few reasons. First, utility-style investments provide safety to portfolios. This is because the long-term growth trends of such investments are typically tethered to the health and strength of the North American/global economy, broadly speaking. Such utility-style investments include telecoms, rail, energy infrastructure, and, of course, utilities.

The bear case for Shopify

Shopify has been given a sky-high valuation by the financial markets.  Some recent estimates have pegged Shopify’s valuation at approximately $60,000 per SME customer. This is a tremendous valuation that implies astronomical growth for a very long time. However, many bearish investors see this as problematic.

It is true that the fundamental drivers of Shopify’s business remain strong. However, Shopify has recently been dealing with some criticism regarding its corporate oversight and “cult-like” following.

Some have recently criticized Shopify’s corporate oversight in allowing new SMEs to take advantage of the coronavirus pandemic. These SMEs were setting up services to sell masks at incredibly inflated prices. Other criticisms of the stock price level now suggest that a combination of a “Tesla-cult-like” following and short-covering have driven up the company’s value. These factors are completely independent of actual performance.

Bottom line

I’d have to say that Shopify really presents me with a conundrum. I can see the appeal for investors who tout the long runway of growth that Shopify provides. I can also clearly see the valuation concerns that others, including short-seller Andrew Left of Citron Research, have highlighted. The truth is probably somewhere in the middle. For now, I’m going to continue to stay on the sidelines with Shopify.

Stay Foolish, my friends.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. David Gardner owns shares of Tesla. Tom Gardner owns shares of Shopify and Tesla. The Motley Fool owns shares of and recommends Shopify, Shopify, and Tesla.

More on Dividend Stocks

dividend stocks are a good way to earn passive income
Dividend Stocks

Passive Income: How Much Do You Need to Invest to Make $500 Per Month?

These dividend stocks with strong fundamentals are likely to maintain consistent monthly distributions over the long term.

Read more »

Canadian Dollars bills
Dividend Stocks

Want Decades of Passive Income? 2 Stocks to Buy and Hold Forever

Discover the strategy for generating passive income with Canadian stocks. Invest in sustainable dividends for better returns.

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

Why Your TFSA — Not Your RRSP — Should Be Your Income Workhorse

The TFSA offers greater flexibility as an income workhorse because of its tax-free feature.

Read more »

Canadian investor contemplating U.S. stocks with multiple doors to choose from.
Dividend Stocks

Top Canadian Stocks to Buy With $10,000 in 2026

Add these two TSX stocks to your self-directed investment portfolio if you’re on the hunt for bargains in the stock…

Read more »

dividends grow over time
Dividend Stocks

Top Canadian Stocks to Buy Right Now With $2,000

A $2,000 capital can buy top Canadian stocks right now and create a resilient machine.

Read more »

diversification and asset allocation are crucial investing concepts
Dividend Stocks

This Simple TFSA Plan Could Pay You Monthly in 2026

Transform your financial future by understanding how to achieve monthly passive income through strategic TFSA investments.

Read more »

Canadian dollars are printed
Dividend Stocks

Build a Cash-Gushing Passive-Income Portfolio With $14,000

The payouts of these TSX stocks function much like a regular paycheque, providing passive income to reinvest or to help…

Read more »

Dividend Stocks

3 Dividend Stocks That Could Help You Sleep Better in 2026

These three “sleep-better” dividend stocks rely on essential demand, giving you steadier cash flow when markets get noisy.

Read more »