Should you invest $1,000 in High Tide Inc. right now?

Before you buy stock in High Tide Inc., consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and High Tide Inc. wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

Sell in May and Go Away? Don’t.

The sell in May strategy is based on false assumptions. Likewise, selling when most stocks have still trading near year lows is no way to build wealth.

| More on:

If you are new to the markets, there are times of the year whereby the markets exhibit certain trends. In the summer months, volume tends to drop, leading investors to “Sell in May and go away.” Over the next month, you’ll see plenty of articles advocating for the strategy. Why?

In the summer, investors spend more time vacationing and less time worrying about their portfolios. The theory is that the resulting drop in volume leads to underperformance. Volume tends to pick up in late October, which is when those that sold in May return to the markets. 

Sounds like a sound theory doesn’t it? In reality, it is not a strategy I would recommend you adopt. Over the past decade, Sell in May investors would have actually lost out. 

S&P 500 “Sell in May” Returns (May-October)
YEAR S&P 500 
2010 -0.3%
2011 -8.1%
2012 +1.0%
2013 +10.0%
2014 +7.1%
2015 -0.3%
2016 +2.9%
2017 +8.0%
2018 +2.4%
2019 +3.1%

Source: LPL research

As you can see by the S&P’s performance above, the markets delivered positive returns in seven of the past 10 years. Although the strategy has plenty of traction, the theory behind it is flawed. In fact, the results over the past decade have effectively disproved it.  

Sell in May is timing the market

The Sell in May strategy is rooted timing the market. However, countless studies have shown that time in the market is better than time out of the market. Even Peter Lynch, one of the greatest value investors of all-time was against market timing.

“Far more money has been lost by investors preparing for corrections or trying to anticipate corrections than has been lost in the corrections themselves.” – Lynch

Referring back to the table above, the Sell in May strategy would have actually cost investors a great deal. In fact, if investors’ performance tracked the Index, the strategy would have underperformed 70% of the time. In certain years, the May to October period was actually the best performing of the year. 

Market lows

Apart from a few industries, the majority of TSX-listed stocks have yet to rebound in a meaningful way. This means that Sell in May investors would be exiting their positions near yearly lows. Let’s use Bank of Montreal (TSX:BMO)(NYSE:BMO) as an example. 

Year to date, Bank of Montreal is down 32.45% and is the worst-performing of the Big Bank stocks. The Canadian economy is slowly starting to open up, and although it will be a cautious approach, it will lead to a rebound in economic activity. 

It is likely to be a slow progression and will take quite a while before a return to normal – if we ever get there. However, assuming all goes well, even a slight return to normal will benefit the economy. As such, there is a strong likelihood that the financial sector will rebound — which includes the Bank of Montreal. 

In fact, as BMO has been one of the hardest hit, there is a strong possibility that it outperforms its peers as the economy gradually finds its footing. In such a case, why would investors sell in May only to buy back in later in the year?  Not to mention that investors would lose out on at least one dividend payment, if not two. 

This is no way to build wealth. I’m not an advocate of the “Sell in May” strategy. Market timing is best reserved for traders, not investors.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Mat Litalien owns shares of BANK OF MONTREAL.

More on Dividend Stocks

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Dividend Stocks

TFSA Investors: 2 TSX Stocks to Buy for Dividend Income

These stocks have increased their dividends every year for decades.

Read more »

exchange traded funds
Dividend Stocks

2 Rock-Solid Canadian ETFs to Safeguard Your Portfolio During Trump’s 90-Day Tariff Pause

BMO Low Volatility Canadian Equity ETF (TSX:ZLB) and another ETF were built for tougher market sledding.

Read more »

people relax on mountain ledge
Dividend Stocks

3 TSX Dividend Stocks to Buy for TFSA Passive Income

These stocks trade at reasonable prices and offer high dividend yields.

Read more »

Paper Canadian currency of various denominations
Dividend Stocks

The Smartest Canadian Stock to Buy With $250 Right Now

Analysts are super excited about this Canadian stock, so let's get into why.

Read more »

chart reflected in eyeglass lenses
Dividend Stocks

1 Top TSX Stock Down 18% to Buy and Hold For Decades

TD picked up a nice tailwind to start 2025. Are more gains on the way?

Read more »

Forklift in a warehouse
Dividend Stocks

9.5% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

Looking for a dividend stock that's ready to stand the test of time? Then consider this top notch option.

Read more »

investor looks at volatility chart
Dividend Stocks

A 8.9% Dividend Stock Paying Cash Every Month: Perfect in a Volatile Market

There are few real estate stocks that offer the stability and growth as this top dividend stock.

Read more »

An investor uses a tablet
Dividend Stocks

1 Undervalued TSX Stock Down 43% to Buy and Hold

Cenovus stock might be down, but don't count out this top energy stock, especially with a juicy dividend.

Read more »