How to Save Yourself From a Bear Market

Investors love the bull market, but the bear market offers many quality stocks at attractive valuations. You can make the best of the bear market with a two-step investing approach.

| More on:

The stock market rally has slowed, as the optimism around the reopening of the economy fades. The market rallied in April and May, as investors priced in their expectations that the COVID-19 curve would flatten and demand would return in June. But the second wave of coronavirus has already hit the metropolitan cities of South Korea and China. South Korea expected the second wave to come in the fall or winter. Although the second wave has not yet hit the western countries, global leaders are on the alert. Investors have slowed their buying activity over the fears of another market crash. What should you do in the next bear market?

A two-step approach can save you from the bear market

There is a reason why it is called a bear market; the steps to save yourself from a bear attack and a bear market are similar. There is a two-step safety guide when you face a bear attack. Firstly, don’t run when you see a bear. Bears are faster than you. Secondly, drop to the ground and play dead, as bears will stop attacking you if they feel you are no longer a threat. The same two rules apply to the stock market.

A bear market occurs when investors are in a sell mode. The first thing to do is, don’t sell in a bear market. The prices will fall faster than you think, and you may not get a reasonable price for your stocks. Air Canada stock dropped 28% on March 16 alone. As there were more sellers than buyers, sellers sold the stock at any price that the buyers offered. If you have a weak stock like airlines, wait for the panic to subside and the market to stabilize. When more buyers appear, sell such shares at the market price, even if you are making a loss. Your money will be safer in your hand than invested in a weak stock.

The second thing is to drop to the ground and play dead if you own quality stocks that are resilient to an economic downturn and have the potential to grow in the future. Even quality stocks like Descartes Systems fall during a panic sell-off. In such circumstances, let the good stock hit the bottom. Don’t sell in panic. Once the sell-off is over, the quality stock will recover as the panic fades, and investors will be able to make informed decisions.

What qualifies as a quality stock?

How do you identify a quality stock? The first trait of a quality company is a healthy cash reserve and lower debt compared to its peers. The second trait is stable free cash flows, which come from recurring revenue and higher profit margins. The third trait is a higher revenue-growth rate than peers and the ability to tap future growth. The last trait is its return on equity (ROE).

None of the above four traits should be viewed in isolation, as every industry has different fundamentals. For instance, airlines are capital intensive, so they have a higher debt and lower margins. But an airline stock with better fundamentals than its peers tends to perform well.

Beat the bear with these stocks

In the current market, Constellation Software (TSX:CSU) is among the quality stocks. It acquires small companies that offer mission-critical software to niche markets and generate high cash flows. It reinvests these cash inflows to make new acquisitions. This strategy has helped it increase its ROE from 10% in 2009 to 43% in 2019, which is way above its rival Enghouse Systems’s ROE of 19%.

Constellation has increased its revenue at a CAGR of 13.7% in the 2015-2019 period, almost double Enghouse’s CAGR of 6.7%. Constellation’s 69% revenue is recurring in nature as against Enghouse’s 57%. The former has net cash of US$216 million and undrawn credit facility of US$700 million, which it can use to pursue acquisitions, even in the economic crisis.

Constellation is a large-cap stock with a market capitalization of over $30 billion, which makes it a safer stock than the mid-cap Enghouse with $3.9 billion in market capitalization. Constellation is a quality stock that can keep your investments safe in the bear market.

Should you invest $1,000 in Brookfield Asset Management right now?

Before you buy stock in Brookfield Asset Management, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Brookfield Asset Management wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Puja Tayal has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Constellation Software. The Motley Fool recommends Enghouse Systems Ltd.

More on Tech Stocks

semiconductor manufacturing
Tech Stocks

The Smartest Small-Cap Stock to Buy With $900 Right Now

With its strong foothold in high-growth sectors, this small-cap stock can navigate economic uncertainties well and deliver massive gains.

Read more »

A shopper makes purchases from an online store.
Tech Stocks

If I Could Only Buy and Hold a Single Growth Stock, This Would Be It

Despite strong buying on positive investor sentiment, this healthy growth stock still trades at a discount.

Read more »

Car, EV, electric vehicle
Tech Stocks

Blackberry: Buy, Sell, or Hold in 2025?

Blackberry is a high risk, but potentially high reward stock suitable for some torque in a well-diversified portfolio.

Read more »

stocks climbing green bull market
Tech Stocks

Why CAE Stock Popped 9% After Earnings

Few Canadian stocks offer the stability and growth as this one, especially after earnings.

Read more »

The letters AI glowing on a circuit board processor.
Tech Stocks

The Smartest AI Stock to Buy With $2,200 Right Now

This AI stock is posied to grow revenue and free cash flow at an enviable rate through 2028. Is the…

Read more »

Tech Stocks

The Smartest Tech Stock to Buy With $4,000 Right Now

Down almost 50% from all-time highs, this tech stock offers significant upside potential to shareholders in May 2025.

Read more »

Income and growth financial chart
Tech Stocks

2 Canadian Stocks That Could Turn $10,000 Into $100,000

If you're looking for growth and income, these two are some of the best options out there.

Read more »

money goes up and down in balance
Tech Stocks

1 Magnificent Tech Stock Down 27% to Buy and Hold Forever

Alphabet (NASDAQ:GOOG)(NASDAQ:GOOGL) is starting to look severely undervalued after its latest drop!

Read more »