This 1 Factor Could See Cannabis Stocks Rally in 2020

Stocks such as Aphria (TSX:APHA)(NASDAQ:APHA) are leading the charge when it comes to cannabis profitability. But are they a buy?

While it might not look like big news, it did cause a minor rally toward the end of June. Aurora Cannabis’ proposed downsizing efforts pushed the needle into the green late last month. The moves weren’t big – all were below 10% – but Tilray, Cronos Group, Canopy Growth, Aphria, and Organigram were all up by single digits.

Why? Because cannabis investors have come to appreciate capex reduction.

Downsizing is the new upscaling

Among the highlights of Aurora’s business reboot are operation reductions and a 25% sales and administrative staff cut. There will also be a 30% production staff cut over the next couple of quarters. However, it should also be noted that production will be ramped up in Europe.

Indeed, cannabis investors should be keeping an eye on European demand as an indicator of outperformance potential in Canadian cannabis stocks.

This focus on reducing capex and streamlining operations has pleased cannabis investors in the past. Look at Aphria’s move to the NASDAQ, for instance — an act that arguably fits this pattern and was also rewarded by investors.

The pot stock crash may benefit strong businesses

Market corrections certainly have their advantages. Growth investors can forage for wider margins. Value investors can snap up oversold bargains. Contrarians can take advantage of a reset to ride momentum generated by disrupted sectors.

In the case of cannabis stocks, a marijuana market correction has brought its own boons. For instance, investors are beginning to see which names are actually of value.

The glimpse offered by last month’s mini-rally is illuminating. Cannabis investors have become ever more discerning when it comes to quality. For cannabis names, “quality” now translates not only as profitability, but also cash-richness and viability.

In summary, downsizing is a key indicator of viability. The markets are rewarding this strategy, and reflected stocks could rise later in the year if the benefits of streamlining bolster earnings reports.

The top cannabis stocks to watch this year

Investors looking to profit from cannabis investing have switched from the near-term momentum to the longer-term capital appreciation model. Indeed, 2020 has seen a very different asset type take over from cannabis’ steep upward momentum: gold stocks.

Put it down to the pandemic (and a throttled retail environment). And while there is certainly still a market for cannabis, it’s clearly fuelled by a limited amount of demand.

It’s incredible to think that any cannabis stock could still be overpriced after the comprehensive pummelling they’ve had in the last couple of years. But overvalued they are.

For that reason, downside is the new upside when it comes to cash-rich names. Take Aurora, Cronos, and Canopy, for example. These three stocks are projected to lose around 22%, 31%, and 3%, respectively according to consensus price targets.

This makes Canopy the best option of the three. In today’s market, that adds up to a win. Of course, it’s a very different story from the pre-legalization market. Back then, investors still believed that astonishing production figures and eye-catching inter-industry partnerships were enough to take on the black market.

Indeed, tangible products notwithstanding, it’s still tempting to see legal cannabis as another dot-com bubble.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends OrganiGram Holdings. The Motley Fool recommends OrganiGram Holdings.

More on Cannabis Stocks

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Should You Buy Canopy Growth Stock or Green Thumb Stock Today?

Let's dive into two cannabis giants, and which one may be the better pick for long-term investors.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Could Aurora Cannabis Stock Finally Recover by Year-End?

Down 99% from all-time highs, Aurora Cannabis stock is focused on improving profit margins and expanding sales of its medical…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Are Pot Stocks About to Surge Again? 

With pot stocks making big moves of late, many investors are now asking whether the cannabis sector is worth investing…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Pot Stocks Aurora Cannabis and Canopy Growth Bounce Back in Q4?

Down over 99% from all-time highs, Canadian pot stocks such as Aurora Cannabis and Canopy Growth remain high-risk bets.

Read more »

Worker tags plants at an industrial cannabis operation
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2024?

Down 98% from all-time highs, Canopy Growth remains a high-risk investment in 2024 given its weak fundamentals.

Read more »

Tech Stocks

3 No-Brainer Stocks to Buy With $20 Right Now

These three stocks are easy buys for those who don't have all that much to spend, and want long-term growth…

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Slow Burn: Is Aurora Cannabis Finally a Good Buy in June?

One of the benefits of choosing from some of the most beaten-down market segments like cannabis is that even a…

Read more »

Caution, careful
Cannabis Stocks

I Wouldn’t Touch This TSX Stock With a 60-Foot Pole

I wouldn't touch Canopy Growth Corp (TSX:WEED) stock with a 60-foot pole.

Read more »