Sell Netflix NOW and Buy This 1 TSX Stock Instead

Netflix (NASDAQ:NFLX) has peaked. Find out which Canadian stock is a stronger play that could be packed with recovery upside.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

As the world faces the decision to emerge from quarantine without a vaccine in place, the prospect for a faltering – if comprehensive – economic recovery comes closer. So too does the bull run enjoyed by stocks that ran rampant during worst of the pandemic. Here’s why it’s time to cash in those overvalued shares and start investing in a V-shaped recovery.

A play on value and comeback potential

It could be argued that the current recession isn’t like the majority that have come before it. For one thing, it was entered into voluntarily. Sure, the alternative doesn’t bear thinking about. But the fact remains that the pandemic recession is more of an economic hibernation than an inherent breakdown of the system. This should mean – in theory, at least – that this recession won’t last as long as previous such events.

In turn, this should mean that many of the names that have been weighed upon by the pandemic should spring back fairly quickly. At the very least, some thoroughly chewed up stocks should see some steep upward momentum, sustained, whether sustained or no. But for the majority of blue-chip businesses that were able to freeze operations without permanent damage, a recovery in share prices could be just around the corner.

Consider the movie industry, in theory a sector able to speedily recoup losses. The coronavirus wiped out 98% of location shoots in the second quarter. AMC Entertainment lost billions mid-pandemic. Cineplex (TSX:CGX) lost out on a major deal with Cineworld. Meanwhile, Netflix (NASDAQ:NFLX) smugly clambered on up the charts in their place. The stay-at-home trend has now seen the tech stock turned movie studio gain 66% since last summer.

“When the cat’s away, the mice will play…”

Unfortunately for Netflix shareholders, that particular trend could be cut short by a reopening of the economy – even a partially successful reopening not yet in receipt of a vaccine. (Indeed, the Trump administration’s Dr. Anthony Fauci has expressly stated that a mandated vaccine is almost certainly not in the pipeline.) And so, in Canada at least, with Cineplex opening up theatres across the country, the cat is no longer away.

Indeed, Netflix is already starting to see its performance weaken. The last four weeks have seen very flat share price performance, in the green by a single percentage point. So much for this high-momentum tech stock. In fact, so weak has its performance been that the popular tech stock group formerly known as the FAANGs have had to change their name to the FAAMGs, incorporating the much stronger Microsoft instead.

Now quickly consider some of the data for Cineplex. The major entertainment network reported a catastrophic $98.9 million loss while its theatres were shuttered for almost a full quarter.

This is a stock that has lost 63.8% of its value in 12 months. But it’s a huge wide-moat player, servicing an industry worth billions. The economy is reopening, and revenue is about to start pouring in again. All of the above adds up to a solid play on value.

Should you invest $1,000 in Netflix right now?

Before you buy stock in Netflix, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Netflix wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Victoria Hetherington has no position in any of the stocks mentioned. David Gardner owns shares of Netflix. Tom Gardner owns shares of Netflix. The Motley Fool owns shares of and recommends Microsoft and Netflix and recommends the following options: long January 2021 $85 calls on Microsoft and short January 2021 $115 calls on Microsoft.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

dividends can compound over time
Tech Stocks

This Stock Could Be the Best Investment of the Decade

Here’s the main reason why I find this amazing Canadian growth stock undervalued right now.

Read more »

stocks climbing green bull market
Tech Stocks

Here’s How a $10,000 TFSA Could Eventually Grow Into $100,000

Here's why TFSA investors should consider owning quality growth stocks such as Uber in their portfolio right now.

Read more »

sale discount best price
Tech Stocks

1 Canadian Stock That’s a Steal at Today’s Prices

A Canadian stock, an intersection of technology and energy, is a buying opportunity at its current price.

Read more »

sale discount best price
Dividend Stocks

Is This Correction Your Chance? Top 5 Canadian Dividend Stocks on Sale

For value, income, and long-term growth, check out these top five dividend stocks.

Read more »

chart reflected in eyeglass lenses
Tech Stocks

3 Stocks I Think Everyone Should Buy – Every Time They Dip 

Buying the dip in the right stocks can accelerate your returns. Here’s a way to choose the right stock to…

Read more »

stocks climbing green bull market
Tech Stocks

Market Volatility? A Canadian Investor’s Guide to Turning Uncertainty Into Profit

Volatile stock markets are a long-term wealth-building opportunity. Here's how you can profit from uncertainty.

Read more »

Medicinal research is conducted on cannabis.
Tech Stocks

Buy the Dip, Eh? 3 Canadian Stocks to Scoop Up During This Correction

Looking for value in a correction? Now could be the time to pick up these three Canadian stocks.

Read more »

Income and growth financial chart
Tech Stocks

Buy the Dip: These Canadian Tech Stocks Are Primed for a Rebound

Not all tech stocks are created equal, nor are they all volatile. The proof? These two tech stocks.

Read more »