BlackBerry Partners With Amazon: Is Tesla Next?

BlackBerry (TSX:BB)(NYSE:BB) announced a big deal with Amazon (NASDAQ:AMZN) on Tuesday, and it could just be the start of bigger things to come for the tech stock.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Shares of BlackBerry (TSX:BB)(NYSE:BB) soared over 50% yesterday, as news of a deal with Amazon put the top Canadian tech stock back on the radar for many investors as my top pick for December got off to a great start. The agreement spans multiple years, and through Amazon Web Services, the companies “will provide automakers with the insights, capabilities, agility, and speed they need to thrive in an increasingly connected world.”

The agreement centres on the BlackBerry IVY platform, which reads vehicle sensor data and generates insights from the information that can be stored inside the vehicle and in the cloud. IVY will use BlackBerry’s driving software QNX and take advantage of AWS’s machine learning and Internet of Things capabilities. This could pave the way for many applications that developers can create for vehicles. One of the examples of what IVY can do is help identify icy roads and areas where there’s heavy traffic, and then use that information to make recommendations to the driver. There’s potential for this to help autonomous vehicles as well, and that’s what makes the technology exciting.

Could Tesla potentially partner with BlackBerry?

In a 2015 interview, CEO John Chen mentioned the possibility of working with companies involved in the development of self-driving cars, including Google (which is now part of Alphabet), Tesla, and Apple. And with Tesla coming under scrutiny for its drivers not paying attention and relying too much on the car’s self-driving capabilities, there could be a reason for the two to link up together. One intriguing opportunity that could exist: providing data on distracted driving to Tesla and law enforcement.

It’s not a scenario that may exist right now, but consider that according to BlackBerry, its software could currently help parents receive notifications about the driving behaviours of their teenage children “based on insights from vehicle sensors when the number of passengers in the vehicle changes, when the driver appears to be texting, distracted, or not observing speed limits.” That information could also be immensely valuable to law enforcement or to a company like Tesla, potentially saving its public relations department from many headaches in the event that one of its vehicles is involved in a serious crash, especially when a distracted driver is at fault and where data could provide more context behind an accident.

Why BlackBerry stock still looks poised for more gains

I’m still hanging on to my shares of BlackBerry, because this deal involving Amazon not only adds credibility to the company’s software, but it also helps put it in the spotlight, and that could pave the way for more agreements with other companies in the future. And don’t forget that shares of BlackBerry are still fairly cheap, trading at less than two times their book value, and even with the bump up in price, they are still down 19% from where they were three years ago.

The tech company has finally given investors some great news to rally around, and while it may be tempting to cash out given how poorly the stock has performed in recent years, this is what makes long-term investing worth it, as now is when the stock may finally start on a stronger, much more positive trajectory.

Should you invest $1,000 in BlackBerry right now?

Before you buy stock in BlackBerry, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and BlackBerry wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,058.57!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 38 percentage points since 2013*.

See the Top Stocks * Returns as of 2/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor David Jagielski owns shares of BlackBerry. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. David Gardner owns shares of Alphabet (A shares), Alphabet (C shares), Amazon, Apple, and Tesla. Tom Gardner owns shares of Alphabet (A shares), Alphabet (C shares), and Tesla. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), Amazon, Apple, and Tesla. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Investing

3 colorful arrows racing straight up on a black background.
Dividend Stocks

These Are the Highest-Yielding Stocks on the TSX Right Now 

Let’s look at some of the highest-yielding stocks on the TSX right now and see how you can make the…

Read more »

grow money, wealth build
Retirement

Maximizing TFSA Growth: Top Investment Choices for 2025

Two resource companies are the top investment choices for 2025 to maximize TFSA growth.

Read more »

Man looks stunned about something
Tech Stocks

Tariff Worries: How Canadian Investors Can Hedge Their Portfolios Now

Worried about tariffs? Welcome to the club. So here are two Canadian stocks to help ease your anxieties.

Read more »

Paper Canadian currency of various denominations
Bank Stocks

Is BNS Stock a Buy While it’s Below $70?

Bank of Nova Scotia is down 10% in 2025. Is the stock oversold?

Read more »

Aircraft Mechanic checking jet engine of the airplane
Investing

Is Bombardier Stock Still Worth Buying for Growth Potential?

Bombardier stock has corrected 20% since December, as Trump tariffs could affect jet deliveries. Is the stock a buy for…

Read more »

Man data analyze
Stocks for Beginners

TSX Stocks on Sale: 2 High-Quality Stocks to Buy After the Recent Correction

Growth is great, but long-term value is even better for investors looking for major gains.

Read more »

rail train
Dividend Stocks

Canadian National Railway: Buy, Sell, or Hold in 2025?

CN is down more than 20% in the past year. Is CNR stock now oversold?

Read more »

Canadian Red maple leaves seamless wallpaper pattern
Dividend Stocks

5 Stocks for Canadian Dividend Investors

Given their solid underlying businesses, reliable cash flows, and healthy growth prospects, these five Canadian stocks are excellent buys.

Read more »