The Reddit Effect: How High Can BlackBerry Stock Soar?

A Reddit-fuelled rally has sparked a huge run for shorted stocks like BlackBerry Ltd. (TSX:BB)(NYSE:BB) and a top video game retailer.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Andrew Left, the famed short-seller who founded Citron Research, took on the stock price of Shopify several years ago. In this instance, Left was forced to fold, as Shopify shares continued to go through the roof. Short-sellers who have dumped on GameStop, AMC Entertainment Holdings, and even BlackBerry (TSX:BB)(NYSE:BB), have now found themselves on the receiving end of a retail investor rampage. At the centre of this story is a Reddit board now infamous for its bold and populist trading tactics.

Can r/wallstreetbets continue to put stocks like GameStop, AMC, and BlackBerry into the stratosphere? Let’s discuss.

How Reddit users have shaken up short-sellers and Wall St.

GameStop, a top video game retailer, has attracted short-sellers in recent years. Like other brick-and-mortar retailers, conventional wisdom suggested that its days were numbered. This intensified during the COVID-19 pandemic. WallStreetBets bet that they could spur a market rally by fueling demand, pitting themselves against short-sellers like Left.

When the year started, GameStop was trading below the US$20 mark. It had climbed to nearly $300 at the time of this writing. BlackBerry has also benefited from this flood of retail investors. There are roughly 2.2 million members of the WallStreetBets community. It is impossible to determine the extent of this retail investor push. Members are hoping they can capitalize off a short squeeze. However, some prominent hedge funds have already reportedly backed off from their position.

Will BlackBerry stock be the next big beneficiary of this bump?

This week, I’d discussed why investors should get in on the BlackBerry boom. No, I’m not a Redditor. I’m bullish on the Waterloo-based technology company for the long term. CEO John Chen has powered a push into exciting markets that include automated vehicles and endpoint security. Its recent collaboration with Amazon holds huge promise for its footprint in automobile software development.

On January 26, Royal Bank downgraded BlackBerry stock in the face of this Reddit-powered rally. In the note, analyst Paul Treiber said that the fundamentals did not support the recent uptick. He stated that only a massive patent sale or a bolstering of its QNX division would justify the rally. Still, it is hard not to be intrigued by this battle between short-sellers and retail investors.

Should you stack BlackBerry stock today?

WallStreetBets has attracted the attention of some of the biggest players in the investing world. There have been calls for punitive action against what critics claim is a pump-and-dump scheme disguised as a populist investor revolt. Those who added BlackBerry over the last two months may want to take their profits as this battle rages on. This incident could inspire new regulations that may curb the influence of communities like WallStreetBets. Whatever happens, Foolish investors should be watching this fascinating episode in trading history.

Here at the Fool, we advocate taking a long-term approach. That means adding stocks that boast strong fundamentals, which will reward shareholders over the long term. BlackBerry has gone from a potential value pick to overvalued in a very short time. Practical investors may choose to reinvest their quick gains into equities with stronger fundamentals. Others may want to enjoy the ride.

Should you invest $1,000 in The Bank of Nova Scotia right now?

Before you buy stock in The Bank of Nova Scotia, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and The Bank of Nova Scotia wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Fool contributor Ambrose O'Callaghan owns shares of ROYAL BANK OF CANADA. David Gardner owns shares of Amazon. Tom Gardner owns shares of Shopify. The Motley Fool owns shares of and recommends Amazon, Shopify, and Shopify. The Motley Fool recommends BlackBerry and BlackBerry and recommends the following options: long January 2022 $1920 calls on Amazon and short January 2022 $1940 calls on Amazon.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

ways to boost income
Tech Stocks

1 Undervalued TSX Stock Down 18% to Buy and Hold

This TSX stock remains down but is due for a huge comeback for investors.

Read more »

grow money, wealth build
Tech Stocks

This TSX Stock Down 20% Could Triple Your Money by 2028

Down 20% from its 52-week high, this TSX stock is positioned to more than triple investor returns over the next…

Read more »

money goes up and down in balance
Tech Stocks

The Smartest Canadian Stock to Buy With $600 Right Now

The Canadian stock market has some big winners trading at discounted share prices, ripe for the taking, and here’s one…

Read more »

Muscles Drawn On Black board
Dividend Stocks

The Best Canadian Stocks to Buy Right Away With $4,000

Seeking strength from your investments? Then these are the three stocks to consider first.

Read more »

Investor wonders if it's safe to buy stocks now
Tech Stocks

Where Will BlackBerry Be in 4 Years?

With fresh partnerships and a tighter focus, BlackBerry is trying to lay the foundation for long-term growth.

Read more »

Start line on the highway
Tech Stocks

The Smartest Canadian Stock to Buy With $10,000 Right Now

Investors interested in tech can consider Constellation Software.

Read more »

Investor reading the newspaper
Tech Stocks

Dip Buyers Could Win Big: The Best Canadian Stocks to Buy Now

Canadian stocks have some big winners, and these three are a prime choice while shares are down.

Read more »

Data center servers IT workers
Dividend Stocks

If I Could Buy and Hold a Single Canadian Stock, This Would Be It

If you want a Canadian stock that's due for even more growth, this one is an easy "yes."

Read more »