Hexo Stock: Should Investors Buy As This Cannabis Player Expands Into Europe?

Here’s why Hexo Corp. (TSX:HEXO)(NYSE:HEXO) is a very intriguing play right now for Canadian cannabis investors.

| More on:

Canadian legalization of cannabis has resulted in an absolute boom in pot stocks in recent years. Indeed, this past year has been no different. Canadian-listed cannabis stocks have more than doubled from March 2020 lows.

That’s a great thing for cannabis investors looking for a move with tonnes of upside. However, some analysts believe these moves have resulted in cannabis valuations getting ahead of their valuations right now.

In Canada, there really are only two picks I’d invite investors to look at. Hexo Corp (TSX:HEXO)(NYSE:HEXO) is my top pick as a domestic play on the Canadian cannabis market. However, Curaleaf (TSXV:CURA) is my top pick overall for investors in this space. This is the largest U.S. cannabis player, and is well positioned to take advantage of legalization south of the border.

However, Hexo does have some international appeal. Today I’m going to discuss why the company’s recent move into Europe has some investors intrigued.

Hexo is a great domestic play

But first, let’s start with the underlying thesis with this stock.

Hexo is a domestic play on cannabis and an excellent one at that. The firm is heavily focused on creating native supremacy, securing lucrative government contracts, primarily focused on regional markets the company has targeted for long-term growth. Among these, the company’s home market of Quebec is appealing. It’s one of the largest markets in Canada. Additionally, the Quebec government has shown an affinity for home-grown businesses. It’s in the right place at the right time.

While Hexo doesn’t have a meaningful existing footprint in the U.S, it’s one of the best pure-play Canadian cannabis companies out there. I think investors also have an eye on the company’s cannabis-infused beverage line. Indeed, cannabis 2.0 products will be the high-margin items investors want to focus on for profitable growth. Hexo is a top player in this space right now.

HEXO’s move into Europe a big deal

Okay, now let’s get to the Europe deal.

To establish a European foothold and strengthen its domestic business, HEXO announced the deal to buy Zenabis Global for a reported $235 million. The company hopes this deal will not only boost its international presence, but also its bottom line.

Indeed, the company’s financial position leaves something to be desired right now. Yes, revenue nearly doubled year-over-year last quarter. However, the company also booked a net loss of $20.8 million. The European market has some pretty decent growth potential for Hexo, particularly given the company’s higher-margin lines of business that could do very well there.

Accordingly, I think investors are rightly pricing in this optimism today.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool recommends HEXO. and HEXO.

More on Cannabis Stocks

space ship model takes off
Cannabis Stocks

2 Canadian Stocks With Strong Momentum for 2025

Celestica Inc. (TSX:CLS) stock and Dollarama (TSX:DOL) stock have sustained strong price growth momentum for a long time.  Here’s why…

Read more »

Worker tags plants at an industrial cannabis operation
Cannabis Stocks

Pot Stocks: Buy, Sell, or Hold in 2025?

Cannabis stocks remain a bit risky, but could long-term investors be in for more pain or far more profits?

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Could the Cannabis Bubble Re-Inflate?

Let's dive into the question of whether the Canadian cannabis bubble can re-inflate from here.

Read more »

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Should You Buy Canopy Growth Stock or Green Thumb Stock Today?

Let's dive into two cannabis giants, and which one may be the better pick for long-term investors.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Could Aurora Cannabis Stock Finally Recover by Year-End?

Down 99% from all-time highs, Aurora Cannabis stock is focused on improving profit margins and expanding sales of its medical…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Are Pot Stocks About to Surge Again? 

With pot stocks making big moves of late, many investors are now asking whether the cannabis sector is worth investing…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Pot Stocks Aurora Cannabis and Canopy Growth Bounce Back in Q4?

Down over 99% from all-time highs, Canadian pot stocks such as Aurora Cannabis and Canopy Growth remain high-risk bets.

Read more »

Worker tags plants at an industrial cannabis operation
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2024?

Down 98% from all-time highs, Canopy Growth remains a high-risk investment in 2024 given its weak fundamentals.

Read more »