Investing in Cannabis? Buy This Canadian Cannabis Edibles Play

Here’s why Organigram Holdings (TSX:OGI)(NASDAQ:OGI) is on my watch list right now.

| More on:

Anticipation of cannabis legalization in the U.S. is driving a tremendous amount of hype around TSX-listed cannabis stocks today. That said, these cannabis stocks have seen some recent downside. Indeed, investors appear to be pricing in valuation risk with these stocks, many of which are perfectly priced.

That said, some cannabis stocks are still performing quite well. Among the group of TSX-listed cannabis stocks I’ve got on my watch list right now is Organigram (TSX:OGI)(NASDAQ:OGI). This company is looking to capitalize on the growth potential of value-added products. A recent deal has spurred interest in this stock. And I think that interest is warranted.

Accordingly, here’s more on the deal and what it means for shareholders.

Organigram’s EIC acquisition paves the way for growth

Organigram recently announced the acquisition of The Edibles & Infusions Corporation. This deal has been made with various “milestones considerations” but will amount to between $13 million and $22 million, depending on whether various targets are hit.

I like the way this deal is structured. Indeed, Organigram is prudently paying for growth that materializes, rather than potential. Unlike other deals that have been done on a purely speculative basis, Organigram appears to be taking a more conservative approach. That’s good.

The deal is also attractive from a product diversification and margin expansion standpoint. Edibles are among the “Cannabis 2.0” value-added segment investors have a keen eye on right now. This deal could prove to be very beneficial for Organigram over the long haul, particularly as the company looks to grow profitably over time.

Organigram will try to leverage the white label services of the soft chew company to increase its range of product offerings. It will also use EIC’s highly automated manufacturing facility in Winnipeg to produce cannabis-infused edibles.

This facility’s custom-built depositor line produces cannabis-infused edibles from raw materials without human intervention. This R&D facility, combined with EIC’s research licence, is a significant addition to Organigram’s portfolio, essentially placing it at the top of the Cannabis 2.0 product market.

What this means for investors

Edibles is one of the fastest-growing segments in the overall Canadian market. At least 75% of the edibles comprise soft chews and related format, representing approximately 4.4% of the Canadian recreational market.

Investors can expect two key benefits from of this deal.

First, there’s a tremendous amount of growth built into the edibles market right now. Organigram expects this segment to grow from its current market share of 4.4% to a significant 12-15% once its new product offerings go public and more regulatory changes are introduced. This offers investors a chance at healthy capital appreciation over time.

Secondly, this deal will expand Organigram’s product offering significantly. EIC’s existing operations produce a wide range of Cannabis 2.0 products such as pectin-gelatin doses, sugar-free gummies, cannabis-infused toffee and caramel, and fruit purees. Edibles are high-margin products, which directly translate to better long-term profitable growth for investors.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Chris MacDonald has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends OrganiGram Holdings. The Motley Fool recommends OrganiGram Holdings.

More on Cannabis Stocks

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Should You Buy Canopy Growth Stock or Green Thumb Stock Today?

Let's dive into two cannabis giants, and which one may be the better pick for long-term investors.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Could Aurora Cannabis Stock Finally Recover by Year-End?

Down 99% from all-time highs, Aurora Cannabis stock is focused on improving profit margins and expanding sales of its medical…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Are Pot Stocks About to Surge Again? 

With pot stocks making big moves of late, many investors are now asking whether the cannabis sector is worth investing…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Pot Stocks Aurora Cannabis and Canopy Growth Bounce Back in Q4?

Down over 99% from all-time highs, Canadian pot stocks such as Aurora Cannabis and Canopy Growth remain high-risk bets.

Read more »

Worker tags plants at an industrial cannabis operation
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2024?

Down 98% from all-time highs, Canopy Growth remains a high-risk investment in 2024 given its weak fundamentals.

Read more »

Tech Stocks

3 No-Brainer Stocks to Buy With $20 Right Now

These three stocks are easy buys for those who don't have all that much to spend, and want long-term growth…

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Slow Burn: Is Aurora Cannabis Finally a Good Buy in June?

One of the benefits of choosing from some of the most beaten-down market segments like cannabis is that even a…

Read more »

Caution, careful
Cannabis Stocks

I Wouldn’t Touch This TSX Stock With a 60-Foot Pole

I wouldn't touch Canopy Growth Corp (TSX:WEED) stock with a 60-foot pole.

Read more »