BlackBerry (TSX:BB) Stock Is Up an Insane 104% in 2021: Is It Just a Meme Now?

The BlackBerry stock is unfairly tagged as a meme stock. Its gains on the TSX are consistent with its strong IT credentials and product offerings.

| More on:

Reddit traders are on the move again in June 2021 in a sequel to the GameStop drama in late January. This time, retail investors are propping up floundering AMC Entertainment. Both are meme stocks making waves on Wall Street.

CNBC’s Jim Cramer advises young investors to make money in the stock market but must know that it’s not a game. He said trading meme stocks is more like gambling than investing, adding that the likes of GameStop and AMC must be offered at casinos instead.

According to Bloomberg, the frenzy is about hedge funds shorting shares of companies on the verge of collapse. The Reddit traders then swoop in on the stocks that would force the short-sellers to buy more shares to cover losses. As a result, it propels prices higher.

Outrageous price jumps

BlackBerry (TSX:BB)(NYSE:BB) is a Canadian stock that the retail traders consider a meme stock. However, I’d like to believe otherwise if I compare the year-to-date gains. For GameStop and AMC, it’s 1,138.54% and 2,230.19% versus BlackBerry’s 103.91%.

You know a meme stock when there are big, if not outrageous, price jumps. According to a Wall Street Journal article, meme-stock traders could be messing with corporate theory. Professional Wall Street investors also call the gains illogical. They predict the frenzy will fizzle out and the army of novice investors will feel the pain of losing money.

Some market observers say BlackBerry is lumped unfairly with meme stocks. The $9.74 billion intelligent security software and services provider should appeal to both retail and large institutional investors. Unlike GameStop and AMC, BlackBerry has strong fundamentals. The tech company’s strong IT credentials and offerings make it an attractive growth stock.

Growth drivers

On April 12, 2021, the Canadian government signed a multi-year agreement with BlackBerry through Shared Services Canada (SSC). Public servants across the country will have access to BlackBerry Spark unified endpoint management (UEM) and BlackBerry SecuSUITE.

The cybersecurity contract with SSC only proves that BlackBerry plays a critical role in Canada’s digital transformation. BlackBerry is also co-developing an automotive app store for connected vehicles with Amazon. The potential annual revenue from apps and data could reach $4 billion based on analysts’ projections.

Blackberry’s SSC contract and partnership with Amazon aren’t the only growth catalysts. The latest collaboration is with BITECH, a China-based automotive parts manufacturer. The project involves the development of a digital LCD instrument cluster that would offer an advanced smart driving assistance program.

Apart from the real-time performance with functional cybersecurity and safety cybersecurity features, the instrument delivers a visually appealing instrument cluster that enhances the notional value of the car. BlackBerry management hopes more OEMs and auto manufacturers will install it in their future and existing models.

Superficial surge

Meme investing is a risky activity. The massive surge in prices of Reddit stocks is indeed enticing. However, the companies that these traders support are not fundamentally sound. GameStop and AMC soared primarily due to viral interest in social media.

While it’s possible to earn big bucks from meme stocks, they’re incredibly volatile. A dramatic crash could follow the meteoric rise in prices. The tag on BlackBerry is undeserving because the Canadian tech stock can flourish without or without the meme stock traders. I’d choose it over GameStop and AMC in 2021.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Christopher Liew has no position in any of the stocks mentioned. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool owns shares of and recommends Amazon. The Motley Fool recommends BlackBerry and recommends the following options: long January 2022 $1,920 calls on Amazon and short January 2022 $1,940 calls on Amazon.

More on Tech Stocks

Canada Day fireworks over two Adirondack chairs on the wooden dock in Ontario, Canada
Tech Stocks

Best Tech Stocks for Canadian Investors in the New Year

Three tech stocks are the best options for Canadians investing in the high-growth sector.

Read more »

doctor uses telehealth
Tech Stocks

What to Know About Canadian Small-Cap Stocks for 2025

Small cap stocks are a great way to experience outsized gains. Here is what you need to know about small…

Read more »

A worker drinks out of a mug in an office.
Tech Stocks

A Top-Performing U.S. Stock That Canadian Investors Really Should Own

Canadian investors should buy and hold this top performing U.S. stock for generating significant returns in the long run.

Read more »

dividends grow over time
Tech Stocks

Got $1,500? 2 Tech Stocks to Buy and Hold Forever

Two tech stocks with high-growth potential are sound prospects for long-term investors.

Read more »

Soundhound AI is a leader in voice recognition software
Tech Stocks

3 Tech Stocks I’m Looking to Buy in January

From tech stocks with consistent growth histories to stocks experiencing a temporary bullish momentum, there are multiple attractive options in…

Read more »

The TFSA is a powerful savings vehicle for Canadians who are saving for retirement.
Tech Stocks

Take Full Advantage of Your TFSA: Growth Strategies for 2025

Maximize your TFSA in 2025 with proven growth strategies. Learn how to build a tax-free portfolio, avoid common mistakes, and…

Read more »

up arrow on wooden blocks
Tech Stocks

1 Soaring Stock I’d Buy Now With No Hesitation

Although it's from a rapidly evolving discipline and carries unique risks, the robotics stock's growth potential is too formidable and…

Read more »

Biotech stocks
Tech Stocks

Digital Healthcare Boom: 2 TSX Stocks Transforming Canadian Medicine

Even though telehealth stocks carry the risk factor of the tech sector and other innovative stocks, the profit margin can…

Read more »