BlackBerry (TSX:BB) Stock: Do This When the Party’s Over

BlackBerry stock might still have long-term potential, thanks to the technology segments the company is currently growing.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Unless you know how to count cards or are clairvoyant, there is a lot of difference between investing and gambling. In gambling, you have to leave a lot to chance and you can’t calculate your return potential from past data.

Investment is radically different. You have to look at multiple factors including macro (like the market condition or sector) and stock-specific, to understand and determine the return potential. Many variables that can push a stock away from the path you predicted are still out of your control. But with enough diversification, you can significantly reduce the chances of overall failure and get on track for predictable growth.

And that’s what you have to do when you are done “gambling” on Reddit stocks like BlackBerry (TSX:BB)(NYSE:BB). Because even if you won big with this one tech stock (potentially somewhere between 300% and 400%), you might not win twice with the same lottery ticket.

Inter-sector diversification

Many investors, when they diversify, try to go out of the sector they either know about or have already invested heavily in. But you don’t always have to change sectors for diversification. Even within the same industry two stocks can be radically different and might not suffer from sector-wide problems the same way.

Take Docebo (TSX:DCBO)(NASDAQ:DCBO) as an example, a Toronto-based software company that is radically different from Blackberry, another stock in the same sector. One is a software company with a specific niche, that is, remote and AI-powered learning for corporate clients. BlackBerry, on the other hand, has expanded out to niches like cybersecurity and vehicle intelligence and automation, after getting burned in the cellphone sector which was once its forte.

Docebo stock started trading just a few months before the pandemic, which is lucky timing since the pandemic helped both schools and organizations realize how crucial remote learning can be. The result is that the stock has already grown over 500% in less than two years. It shot up 100% in the last 12 months alone and it’s still moving upwards.

Docebo is a radically different company from BB and offers you enough diversification even within the sector.

Does BB still have potential?

If you didn’t buy BlackBerry when it was more discounted than it’s now or didn’t enjoy the “party” by cashing out at the peak, you might be interested in the long-term potential and prospects of this once-coveted tech giant.

The problem is that we can’t be sure about BB’s potential. The company is making strides in a specific niche. One of its products, the ONX is embedded in over 195 vehicles. But it’s still a far cry from its golden days, especially in a market segment where it should have shined, that is, cybersecurity. BlackBerry devices were once considered the most secure devices available, and it would have been a natural transition to cybersecurity.

Still, the company is poised for growth as the autonomous vehicles market grows. More and more automakers might start relying on BlackBerry products for their vehicles.

Foolish takeaway

While it’s fun and occasionally highly profitable to bet on long shots, it’s not a viable investment strategy. Sticking to the tenets of diversification and value-investing might seem unexciting and slow-moving to many investors. But it’s still the best approach to slow financial growth and safer retirement portfolios.

Should you invest $1,000 in Bird Construction Inc. right now?

Before you buy stock in Bird Construction Inc., consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Bird Construction Inc. wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 29 percentage points since 2013*.

See the Top Stocks * Returns as of 3/20/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Adam Othman has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Docebo Inc. The Motley Fool recommends BlackBerry.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Tech Stocks

The letters AI glowing on a circuit board processor.
Tech Stocks

If I Could Only Buy and Hold a Single U.S. Stock, This Would Be It

You don’t need 40 different stocks to build wealth. A few good ones can boost your portfolio, and this U.S.…

Read more »

cloud computing
Tech Stocks

2 Top Canadian Information Technology Stocks to Buy Right Now

These two Canadian information technology stocks are bargains amid the downturn in the broader market for long-term investors.

Read more »

A microchip in a circuit board powers artificial intelligence.
Tech Stocks

The Only 2 AI Stocks You’ll Need for Long-Term Growth

Here are two top Canadian tech stocks that could help you benefit from surging demand for AI technology and infrastructure.

Read more »

calculate and analyze stock
Tech Stocks

The Canadian Stock I’d Buy Every Time it Takes a Dip

The tariff wars have created a buy-the-dip opportunity for value investors. Here is a Canadian stock that is a buy…

Read more »

jar with coins and plant
Tech Stocks

The Smartest Growth Stock to Buy With $1,000 Right Now

Here's a fundamentally solid, dividend-paying growth stock you can buy on the dip now to hold for the long term.

Read more »

e-commerce shopping getting a package
Tech Stocks

Shopify Stock Looks Like a Buying Opportunity Today

Let's dive into the pros and cons of owning e-commerce platform provider Shopify (TSX:SHOP) in this current environment.

Read more »

sale discount best price
Tech Stocks

2 Oversold Tech Gems for Canadian Investors to Scoop Up at Discount Prices

Shopify (TSX:SHOP) stock and another tech stock are worth buying today.

Read more »

Tech Stocks

Investing in Canada: Opportunities in Nutrien and Westshore Terminals

Nick and Iain discusses Nutrien and Westshore Terminals as potential investments for those seeking more domestic exposure, citing their roles…

Read more »