Trading at Below $13, Is Cineplex Stock Worth an Investment Today?

Cineplex stock has been getting cheaper the last few weeks over fears about a fourth wave in Canada. But is it worth an investment at this price?

| More on:

Cineplex (TSX:CGX) has been a top recovery stock to consider for over a year now. Cineplex is a great business and has been impacted by no fault of its own. So with the stock down over 50% from its pre-pandemic high, it definitely offers value for long-term investors.

The company, the largest movie theatre operator in Canada, also owns other businesses. Cineplex had been investing in these to help diversify its business away from solely movie theatres.

Unfortunately, though, each business in Cineplex’s portfolio requires gathering indoors. So ultimately, Cineplex has been one of the heaviest impacted stocks throughout the pandemic.

But the discount in its stock has continued to make it one to consider. And with Canada reaching a significant portion of the population vaccinated, you could be wondering if it’s worth an investment today.

Is Cineplex stock worth an investment today?

Cineplex stock could definitely be worth an investment today, as long as investors buy for the long-term. In Canada, we have had an impressive vaccination program and great response from our fellow citizens to do their part. So while this has resulted in a great summer and falling case counts, the pandemic is still a real threat.

Already variants continue to wreak havoc around the world, and now top doctors in Canada are warning about a fourth wave this fall.

So although Cineplex stock could be worth an investment while it’s trading undervalued, you don’t want to invest too early, ahead of another potential fall in the stock.

Cineplex stock

As you can see, the stock was rallying on optimism this time last year. Then the second wave hit in the fall, and the stock tanked severely. This is the risk that an investment in Cineplex poses today. And if you look toward the right side of the chart, Cineplex is in another downtrend in this current market environment.

So, for now, you may want to hold off on investment and monitor the stock’s progress.

You can’t wait forever, though, and short-term volatility shouldn’t be a major concern as you can mitigate it by investing for the long run.

At some point, Cineplex can’t get any cheaper, so while it continues to sell off, I’d be preparing to make an investment in the top recovery stock.

Bottom line

Cineplex is an incredible business that’ been impacted through no fault of its own. However, even analysts are being cautious with Cineplex, at least until there is more certainty about the future of the pandemic.

For now, the stock has a target price of just $15, with two analysts calling it a buy and three analysts rating it a hold. So, the stock may continue to sell off in the short term. However, once the pandemic starts to ease, Cineplex will have a massive road to recovery ahead of it and a tonne of potential to gain value.

So it’s certainly worth an investment today if you’re willing to commit long-term. Just be sure you understand the risks. With all the uncertainty in the near future, there’s no telling what might happen.

Fool contributor Daniel Da Costa has no position in any of the stocks mentioned. The Motley Fool recommends CINEPLEX INC.

More on Stocks for Beginners

running robot changes direction
Dividend Stocks

4 TSX Stocks to Buy Now as Investors Rotate Back to Value

Value rotations reward companies with real cash flow, fair prices, and dividends you can collect while you wait.

Read more »

dividends can compound over time
Dividend Stocks

3 Worry-Free High-Yield Dividend Plays for 2026

These three worry‑free, high‑yield dividend stocks can offer investors a stable recurring income stream backed by reliable performance.

Read more »

senior couple looks at investing statements
Stocks for Beginners

The Best $10,000 TFSA Approach for Canadian Investors

Learn the best strategies for your TFSA as markets shift. Discover stocks with strong fundamentals for investing success.

Read more »

copper wire factory
Stocks for Beginners

Copper Is Near Multi-Year Highs and These 3 TSX Stocks Are Ready for What Comes Next

Copper is back near multi-year highs, and these three miners offer different ways to benefit if prices stay strong.

Read more »

people stand in a line to wait at an airport
Dividend Stocks

The Bank of Canada Just Held Rates at 2.25%. These 3 Dividend Stocks Are Built for the Wait.

Dividend investors who had been hoping for a rate cut should now pivot to "what pays me while I wait?"

Read more »

monthly calendar with clock
Dividend Stocks

A Year Later: 2 Canadian Stocks That Look Even Better Now

A year later, the real winners are the companies that kept executing, buying back shares, and paying you to wait.

Read more »

Dividend Stocks

Canada’s Inflation Dipped to 1.8%, but Economists Say It Won’t Last. Here’s How to Think About Stocks.

Softer inflation can lift retail stocks by easing cost pressures and making shoppers feel less squeezed.

Read more »

cookies stack up for growing profit
Dividend Stocks

5 Canadian Stocks I’d Buy for ‘Instant Income’

Instant income isn’t a gimmick: these five Canadian REITs can start paying you now, even in a shaky market.

Read more »