DFY Stock: Should Definity Financial Be Part of Your Portfolio?

Definity Financial (TSX:DFY) is a new-age insurer that is well poised to disrupt a legacy industry.

| More on:

Last week, Definity Financial (TSX:DFY), a Canadian-based property and casualty insurance company listed its shares on the Toronto Stock Exchange. The company priced its initial public offering (IPO) at $22 per share and offered 63.63 million shares, raising $1.4 billion in the process. Definity Financial also sold $700 million worth of shares via a private placement to institutions including Swiss Re and the Ontario Pension Plan, which means the company raised $2.1 billion in the public issue.

Definity Financial’s IPO was the largest one in 2021 and the third-largest in the last five years. At the time of writing, Definity Financial stock is trading at its IPO price of $22 after it touched a high of $30 on November 18. Let’s see if this recent Canadian IPO should be part of your shopping list right now.

The bull case for Definity Financial

Definity Financial is a personal and commercial P&C insurer that offers auto, property, liability, and specialty insurance solutions through multiple distribution channels.

The company is part of a large and growing addressable market. Canada’s P&C insurance industry has grown its direct written premiums (DWPs) from $38 billion in 2010 to $63 billion in 2020, indicating an annual growth rate of 10%. The industry is highly fragmented as the top five insurance carriers accounted for 52% of the market DWP in 2020.

Definity Financial is the largest fully digital direct-to-consumer insurance business in the country. It is well poised to gain market share in a mature industry as Canadian consumers are embracing digital solutions in the financial services and insurance verticals. In fact, around 52% of Canadians are now open to purchasing insurance online.

Definity Financial is also integrating machine learning, artificial intelligence, data analytics, and data management capabilities to ensure efficient customer acquisition. This has helped decrease customer acquisition costs by 50% between 2017 and 2020.

Since 2017, the company has launched three digital platforms that include Sonnet, Vyne, and Vyne Commercial. These digital platforms are successfully driving growth and profitability for Definity Financial. Between 2018 and 2020, its annual personal property gross written premiums (GWPs) rose at an annual rate of 16% for Definity Financial. Its underwriting income also improved by $287 million in this period.

Well poised to deliver solid growth

Definity Financial is well-positioned for expansion across multiple commercial insurance segments. It has valued the small business segment at $8 billion, the mid-market segment at $7 billion, and the specialty business segment at $5 billion.

The company has increased its gross written premiums from $2.45 billion in 2018 to $2.81 billion in 2020, indicating an annual growth rate of 7%. It now aims to grow its GWP annually by 10% in the future.

Another key metrics that investors should consider is Definity Financial’s significant improvement in the bottom line. Its operating net income has improved from a loss of $101 million in 2018 to $184 million in 2020, making DFY an attractive bet given its market cap of just $2.85 billion.

Finally, Definity Financial has a conservative and diversified investment portfolio, of which 80% is allocated to fixed income securities.

Should you invest $1,000 in Shopify right now?

Before you buy stock in Shopify, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Shopify wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Aditya Raghunath has no position in any of the stocks mentioned. The Motley Fool has no position in any of the stocks mentioned.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Bank Stocks

stock research, analyze data
Bank Stocks

Where Will Brookfield Corporation Be in 4 Years?

With strong earnings, big capital to deploy, and smart growth bets, Brookfield Corporation (TSX:BN) could be a long-term winner worth…

Read more »

woman looks out at horizon
Bank Stocks

This Canadian Bank Stock Down 14% is an Income Investor’s Dream

Scotiabank’s short-term stumbles have opened a window of opportunity for income investors to collect a juicy dividend.

Read more »

3 colorful arrows racing straight up on a black background.
Bank Stocks

I’d Put $7,000 in This TSX Stock Before it Explodes Higher

Are you looking for a superb stock that can provide decades of income growth? This TSX stock screams opportunity right…

Read more »

An investor uses a tablet
Bank Stocks

Where Will TD Bank Be in 2 Years?

TD stock has come under scrutiny over the last few years, but does the future look brighter?

Read more »

open vault at bank
Stocks for Beginners

Where Will Royal Bank Stock Be in 2 Years?

Royal Bank stock has long been a top stock, but can that last over the next two years?

Read more »

grow money, wealth build
Dividend Stocks

Here’s How Many Shares of Scotiabank Stock You Should Own for $2,000 in Annual Dividends

Scotiabank stock remains a top stock for dividends, so here's how much investors would pay for a $2,000 income stream.

Read more »

a man celebrates his good fortune with a disco ball and confetti
Stocks for Beginners

Where Will Royal Bank of Canada Be in 5 Years?

Royal Bank stock remains one of the top stocks on the market today – and still the largest by market…

Read more »

calculate and analyze stock
Bank Stocks

TD Bank: Buy, Sell, or Hold in 2025?

TD stock has been around for almost 100 years! Yet the last year hasn't been the best example of greatness.

Read more »