Why Fire & Flower (TSX:FAF) Stock Jumped 12% on Monday

Fire & Flower (TSX:FAF) stock hit 52-week highs after a share consolidation and more good news coming the company’s way for investors.

| More on:

Cannabis stocks continue to hit 52-week lows practically across the board. Fire & Flower Holdings (TSX:FAF) managed to recover some of its losses on Monday, jumping 12% in morning trading.

What happened?

Fire & Flower stock rose about 12% on Monday, back to share prices seen last Wednesday in the beginning of the December. This comes after the cannabis stock announced milestones that included adding its PotGuide and Wikileaf to online cannabis retailers on top of consolidating shares.

Its products can now be purchased and fulfilled throughout Ontario, Manitoba, British Columbia, Saskatchewan, and, soon, Alberta. This comes on top of several new announcements made in the last month. These have sent the cannabis stock on a major growth path towards becoming the discount cannabis retailer.

So what?

In the last month alone, Fire & Flower stock announced several new items for its growth strategy. This includes a potential listing on the Nasdaq, which led to the consolidation of shares on Dec. 1. This is a major move towards listing on the United States index, as the company continues to expand in the United States.

These moves are the latest in the company’s growth strategy, where it also announced a partnership with Alimentation Couche-Tard in October. Fire & Flower stock will partner with the parent company of Circle K stores to open new retail locations next door. Alimentation has locations across North America, including the U.S., so major expansion is already in the works.

Now what?

Fire & Flower stock remains one of the strongest cannabis stocks in the industry at a time when many stocks are collapsing all around it. Shares are now at 52-week highs after the price consolidation.

Analysts continue to see it as a great deal in the cannabis industry if you’re willing to be patient and wait for U.S. legalization. But even still, the $202 million cannabis retailer has several growth initiatives underway for solid revenue. Creating store locations next to every Circle K, a Nasdaq listing, and more products online create more earnings opportunities. And that’s more than many other cannabis stocks can claim.

Shares of currently trade at 52-week highs at $5.64 per share as of writing.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Amy Legate-Wolfe has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends ALIMENTATION COUCHE-TARD INC.

More on Cannabis Stocks

Cannabis business and marijuana industry concept as the shadow of a dollar sign on a group of leaves
Cannabis Stocks

Should You Buy Canopy Growth Stock or Green Thumb Stock Today?

Let's dive into two cannabis giants, and which one may be the better pick for long-term investors.

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Could Aurora Cannabis Stock Finally Recover by Year-End?

Down 99% from all-time highs, Aurora Cannabis stock is focused on improving profit margins and expanding sales of its medical…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Are Pot Stocks About to Surge Again? 

With pot stocks making big moves of late, many investors are now asking whether the cannabis sector is worth investing…

Read more »

Farmer smiles near cannabis crop
Cannabis Stocks

Can Pot Stocks Aurora Cannabis and Canopy Growth Bounce Back in Q4?

Down over 99% from all-time highs, Canadian pot stocks such as Aurora Cannabis and Canopy Growth remain high-risk bets.

Read more »

Worker tags plants at an industrial cannabis operation
Cannabis Stocks

Can Canopy Growth Stock Finally Recover in 2024?

Down 98% from all-time highs, Canopy Growth remains a high-risk investment in 2024 given its weak fundamentals.

Read more »

Tech Stocks

3 No-Brainer Stocks to Buy With $20 Right Now

These three stocks are easy buys for those who don't have all that much to spend, and want long-term growth…

Read more »

Pot stocks are a riskier investment
Cannabis Stocks

Slow Burn: Is Aurora Cannabis Finally a Good Buy in June?

One of the benefits of choosing from some of the most beaten-down market segments like cannabis is that even a…

Read more »

Caution, careful
Cannabis Stocks

I Wouldn’t Touch This TSX Stock With a 60-Foot Pole

I wouldn't touch Canopy Growth Corp (TSX:WEED) stock with a 60-foot pole.

Read more »