Should you invest $1,000 in Rogers Communications right now?

Before you buy stock in Rogers Communications, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Rogers Communications wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $20,697.16!*

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See the Top Stocks * Returns as of 3/20/25

Dividend Investing 101 for Beginner Investors

Before you buy your first dividend stocks, here are some key concepts you should know. Fortis and Sun Life stocks are used as examples.

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Our savings are worth less in the future. $1,000 today will be worth much less 10 years from now. Assuming a 3% inflation rate, $1,000 today will be worth only $744 in a decade. Therefore, it’s a smart move to invest excess cash. The goal is to at least keep pace with inflation and thereby maintain your purchasing power. Cash that you don’t need now but plan to spend within the year may be placed in short-term corporate bonds, money market funds, and short-term GICs to gain greater interest income.

If you have a long-term investment horizon, you can explore dividend investing in stable businesses. Assuming a 3% inflation rate, you can double your purchasing power on an annualized return of 6% on your investments.

Fortis stock example

Fortis (TSX:FTS)(NYSE:FTS) stock is one of the best dividend stocks to get beginner investors started in dividend investing. Over the last decade, Fortis stock delivered total returns of about 9% per year. In the period, it increased its earnings per share (EPS) and dividend per share (DPS) by roughly 4.4% and 5.9% per year, respectively.

It’s not as safe an investment to buy now, though. Because it has increased dividends at a faster pace than its earnings, its payout ratio increased from 69% to 79%. Additionally, the stock’s valuation expanded from a price-to-earnings ratio of about 19.5 to 24 times. Lately, it seems investors have piled into low-risk stocks, including Fortis. New investors should be cautious and wait for a pullback in the regulated utility stock to at least the $58-per-share level before reconsidering it.

Sun Life stock is a better value

Sun Life (TSX:SLF)(NYSE:SLF) stock appears to be a better value today for a dividend yield north of 3%. Specifically, at $68.56 per share at writing, it yields 3.85%. Since 2012, the life and health insurance company increased its EPS and DPS by roughly 8.8% and 4.8% per year, respectively. In the period, it delivered total returns of about 15% per year. Its payout ratio is estimated to be sustainable at about 43% this year. At approximately 11.3 times earnings, the dividend stock is reasonably valued and should be able to increase its dividend by 5-7% per year.

Just last month, Michael Sprung picked Sun Life as one of his top picks on BNN:

Sun Life has very strong financials and management team. A rising interest rate environment will benefit the company. It’s able to consistently grow earnings above its 8-10% goal. The catalyst to increase share price might come from its improved U.S. operations. We’re expecting dividend increases in the future.”

Michael Sprung, president of Sprung Investment Management

The Foolish new investor takeaway

The key idea is to buy stable and growing businesses with safe dividends when they trade at reasonable (or bargain) valuations. You don’t want to overpay for stocks, or your investment could be stuck making low to negative returns in the near term. Even with a long investment horizon, you still want to make good use of every dollar of your savings.

Bargain valuations usually don’t occur, unless there are market-wide corrections, which often come with heightened macro uncertainties. At those times, it would be best to shop for solid dividend stocks to invest in for the long haul.

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

The Motley Fool recommends FORTIS INC. Fool contributor Kay Ng has no position in any of the stocks mentioned.

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