Where to Find Good News in a Market Pullback

News in a market pullback is often negative. Fortunately, it’s not all bad. There are some great buys right now.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s premium investing services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It seems lately that the market is full of disappointing announcements. The prolonged pullback has erased whatever post-COVID rally that was fueling growth this year. Additionally, gas prices and inflation are decimating retail and beginning to crack that white-hot real estate market. But is it all bad news? Are we firmly in bear market territory?

Surely, there’s somewhere to turn to for some good news in a market pullback.

There’s plenty of good news, and opportunity for investment at this point, if you know where to look for it. There are, for example, some mature investments on the market that are mostly immune to downturns. These are businesses that have solid business models that are mostly unaffected by the cost of everything rising.

We can also take a moment to acknowledge companies that thrive on the good news in a market pullback. These are companies that offer a compelling product or service that customers turn to when times are tough.

Let’s look at both groups and highlight some stellar investment options.

Stocks (mostly) immune to bad news in a market pullback

One of the first stocks that come to mind to consider during a market pullback is Fortis (TSX:FTS)(NYSE:FTS). Fortis is a $58 billion behemoth, and of the largest utilities in North America. The company boasts multiple operating regions with facilities across Canada, the U.S., and the Caribbean.

Utilities are incredibly stable businesses. They generate or distribute what is a necessity to our society. And unlike other necessities like food, consumers are limited in the ways they can slash their utility bills.

Fortis generates a stable recurring revenue stream that is backed by long-term regulated contracts. Those contracts often span several decades in duration, making Fortis a great long-term option.

That stable revenue stream also helps Fortis pay a healthy dividend to investors. The current yield works out to a respectable 3.28%. If that’s not enough, Fortis has provided annual bumps to that dividend on a consecutive basis for a whopping 48 years.

In short, Fortis is a great option for investors, but it isn’t the only stock that provides some good news in a market pullback.

Another option to consider is looking at Canada’s telecoms. Specifically, Rogers Communications (TSX:RCI.B)(NYSE:RCI). Rogers is one of the larger telecoms and, like its peers, generates a revenue stream from its array of subscription services. 

Those subscription services have grown in importance under the pandemic, as more people have come to rely on a stable internet and wireless connection for work and school.

Rogers also boasts a well-covered quarterly dividend that works out to a yield of 3.09%. That dividend is also where Rogers deviates from its peers. In short, Rogers no longer provides an annual uptick to that dividend. Instead, the company has used those funds to pay down debt and invest in growth initiatives.

Stocks that thrive during a market downturn

You might not realize it, but there are some stocks that do well when the market cools and prices increase. One such example is Dollarama (TSX:DOL), which is Canada’s largest dollar store.

Dollarama boasts a network of over 1,200 stores across Canada. The company also has a booming network of over 200 stores in several Latin American markets under the Dollar City banner.

So, how then is Dollarama a good option during a market downturn? In short, when prices begin to increase, consumers will spend less, and seek out more frugal alternatives. One such example of a frugal alternative is heading to Dollarama.

Dollarama’s products are at fixed price points, and smaller items are often bundled, which provides a sense of value to consumers (and, by extension, boosts sales for the company).

Another key point is the inflationary pressure that we’re currently seeing everywhere. Dollarama’s products are imported, and as they begin to cost more, the company is left with several options. Buying fewer products for the same amount or adding another fixed price point. By adding a fixed price point, Dollarama can add more products, often higher-quality items to its stores.

Final thoughts

No stock is without risk. Fortunately, the three stocks noted above are great options to consider as part of any well-diversified portfolio.

Should you invest $1,000 in Fortis right now?

Before you buy stock in Fortis, consider this:

The Motley Fool Stock Advisor Canada analyst team just identified what they believe are the Top Stocks for 2025 and Beyond for investors to buy now… and Fortis wasn’t one of them. The Top Stocks that made the cut could potentially produce monster returns in the coming years.

Consider MercadoLibre, which we first recommended on January 8, 2014 ... if you invested $1,000 in the “eBay of Latin America” at the time of our recommendation, you’d have $21,345.77!*

Stock Advisor Canada provides investors with an easy-to-follow blueprint for success, including guidance on building a portfolio, regular updates from analysts, and two new stock picks each month – one from Canada and one from the U.S. The Stock Advisor Canada service has outperformed the return of S&P/TSX Composite Index by 24 percentage points since 2013*.

See the Top Stocks * Returns as of 4/21/25

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Demetris Afxentiou has positions in Fortis Inc. The Motley Fool recommends FORTIS INC and ROGERS COMMUNICATIONS INC. CL B NV.

Confidently Navigate Market Volatility: Claim Your Free Report!

Feeling uneasy about the ups and downs of the stock market lately? You’re not alone. At The Motley Fool Canada, we get it — and we’re here to help. We’ve crafted an essential guide designed to help you through these uncertain times: "5-Step Checklist: How to Prepare Your Portfolio for Volatility."

Don't miss out on this opportunity for peace of mind. Just click below to learn how to receive your complimentary report today!

Get Our Free Report Today

More on Stocks for Beginners

close-up photo of investor Warren Buffett
Dividend Stocks

Billionaires Are Selling Berkshire Stock and Buying This TSX Stock Instead

Warren Buffett is stepping aside, leading to a drop in share price. So what's next for investors?

Read more »

open vault at bank
Stocks for Beginners

Where Will Royal Bank Stock Be in 2 Years?

Royal Bank stock has long been a top stock, but can that last over the next two years?

Read more »

Blocks conceptualizing Canada's Tax Free Savings Account
Dividend Stocks

How I’d Invest $50,000 of TFSA Cash as Canada-US Trade Uncertainty Expands

We're all uncertain about how this trade war will shake out, so here are some top stocks to keep your…

Read more »

rising arrow with flames
Stocks for Beginners

How I’d Invest $5,500 in Canadian Industrial Stocks to Grow My Portfolio Exponentially

Here are two overlooked industrial stocks you can buy now and hold for the long term to supercharge your portfolio.

Read more »

Forklift in a warehouse
Dividend Stocks

9.5% Dividend Yield! I’m Buying This TSX Stock and Holding for Decades

Looking for a dividend stock that's ready to stand the test of time? Then consider this top notch option.

Read more »

Abstract Human Skull representing AI
Dividend Stocks

1 Practically Perfect Canadian Stock Down 26% to Buy Now and Hold for Life!

This Canadian stock continues to be undervalued for investors wanting in on a solid, long-term tech stock.

Read more »

hand stacking money coins
Dividend Stocks

5 Canadian Dividend Stocks to Buy and Hold for the Next 20 Years

Investors can get dividends any time, but these five offer major returns that should stand the test of time.

Read more »

a person prepares to fight by taping their knuckles
Dividend Stocks

3 Canadian Stocks to Play Defence in a Trade War

Consumer defensive stock Dollarama (TSX:DOL), a Canadian utility stock, and a retail REIT could provide portfolio solace during a tariff…

Read more »