Why Shopify (TSX:SHOP) Dropped 9.8% in September

Shopify stock dipped even further in September. Here’s what you can expect to happen next.

| More on:

Canada’s largest tech stock has had a rough year. Last month, the pain intensified. Shopify (TSX:SHOP)(NYSE:SHOP) dropped 9.8% in September. That extends the stock’s total plunge to 76% over the course of this year. 

Here’s why Shopify stock continues to drift lower and what investors should expect next. 

Why is Shopify dropping?

There are plenty of reasons for Shopify’s nosedive this year, but I believe they can be summed up in three broad categories: recession, interest rates, and sentiment. 

The recession is probably the biggest concern. Economic experts believe Canada’s economy will shrink this year and next as consumers pull back on spending. Families have been squeezed by inflation and lack of wage growth, which is bad news for consumer brands and online shopping. Put simply, Shopify could be facing a lackluster holiday shopping season in winter 2022.

Meanwhile, interest rates have moved much higher. The Bank of Canada has raised the benchmark interest rate to 3.25% and there is a chance the rate could move above 4% in the near term. These rising rates make overvalued technology stocks less attractive. That’s why Shopify stock has plunged further. 

Finally, sentiment is driving the stock lower. Investors have faced significant losses this year and are now seeking safety in energy stocks and blue-chip dividend stocks. Volatile growth and tech stocks with uncertain futures, such as Shopify, are simply considered “too risky” in this environment. 

Shopify valuation

The bad news is that there could be more pain ahead. There’s no knowing how severe the recession will be or if inflation will rebound higher in the months ahead. These factors could push Shopify stock even lower. 

However, the good news is that Shopify is now cheaper on a fundamental basis. The stock trades at an enterprise value-to-sales ratio of 5.6. That’s 90% cheaper than last year when the ratio was hovering closer to 60. It’s also lower than its five-year range of 15 to 60. 

What comes next?

Shopify’s fortune hinges on the holiday shopping season. I believe the company’s revenue could be lower than in previous years, while margins might be squeezed by rising costs. Therefore, the stock could certainly move lower. 

However, Shopify has roughly $6.95 billion in cash and cash equivalents on its books. That represents 15% of its market value and provides a cushion for the rough patch ahead. The company also has little debt and has recently cut staffing costs to prepare for the downturn. 

Meanwhile, the long-term opportunity remains intact. Despite short-term challenges, online shopping penetration is likely to keep growing in the years ahead, giving Shopify enough space to keep expanding. 

I believe the next few months could present an opportunity for long-term investors to make a contrarian bet. Shopify’s suppressed valuation makes it attractive despite the challenges that lay ahead. 

This article represents the opinion of the writer, who may disagree with the “official” recommendation position of a Motley Fool premium service or advisor. We’re Motley! Questioning an investing thesis — even one of our own — helps us all think critically about investing and make decisions that help us become smarter, happier, and richer, so we sometimes publish articles that may not be in line with recommendations, rankings or other content.

Fool contributor Vishesh Raisinghani has positions in Shopify. The Motley Fool has positions in and recommends Shopify. The Motley Fool has a disclosure policy.

More on Tech Stocks

cloud computing
Tech Stocks

3 No-Brainer Tech Stocks to Buy With $1,000 Right Now

These three Canadian tech stocks could be among the best growth opportunities in the market right now.

Read more »

happy woman throws cash
Tech Stocks

3 Growth Stocks That Could Be Long-Term Wealth Creators

These three growth stocks aim to grow their financials at a higher rate than the industry average, thus delivering superior…

Read more »

The virtual button with the letters AI in a circle hovering above a keyboard, about to be clicked by a cursor.
Tech Stocks

Is POET Technologies a Top AI Stock for Canadian Investors?

Canada has relatively few AI stocks, and the ones it has are different from American AI stocks in terms of…

Read more »

Rocket lift off through the clouds
Tech Stocks

2 Growth Stocks That Could Skyrocket in 2025 and Beyond

Wondering what types of stocks could rapidly rise in 2025? Check out these two stocks with substantial upside if they…

Read more »

up arrow on wooden blocks
Tech Stocks

The 3 Smartest Tech Stocks to Buy With $500 Right Now

Tech stocks can be seen as a bit risky, but these three have far less risk and more stability for…

Read more »

TFSA (Tax-Free Savings Account) on wooden blocks and Canadian one hundred dollar bills.
Tech Stocks

Shopify: A Must-Have Growth Stock for Your TFSA Now (and the Next 10 Years)

Shopify (TSX:SHOP) stock isn't just a top growth company, it's a titan worth owning in your decades-long TFSA fund.

Read more »

cloud computing
Tech Stocks

Best Stock to Buy Right Now: Manulife vs CIBC

Want the best stocks? These two are certainly the best options. But which is the better buy?

Read more »

profit rises over time
Tech Stocks

4 Reasons to Buy Constellation Software Stock Like There’s No Tomorrow

Constellation Software stock continued its climb upwards after recent earnings, and this only adds to its appeal.

Read more »